444 dr. clean (avg) us 20150730
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Dr. Clean 30 th Jul 2015 Care what you care Mobile Web + Auto Care Service
Transcript of 444 dr. clean (avg) us 20150730
Dr. Clean30th Jul 2015 Care what you care
Mobile Web + Auto Care Service
We promise • ROC > 500%• EBIT > 20% after year 2 • Prepare for IPO in year 4 with high EBIT return• Auto Care Service BUT with revolution by unbeatable business model
Service• Provide On-Site Auto Care Service but major in Air Quality (provide healthy environment to support businessmen)
Growth Strategy• Develop Northern Part of China in Dec• Develop product (with patent pending) • Launch a low cost version to approach consumer market in Dec, i.e. Walmart & China Market
Barrier• Have barrier to New Entries / Substitutes, i.e. Patent, Regulation, Way of working, Business model
Management Team • Being top management over 15 years with robust track record
Ride the trend - Air Pollution awareness arise by • China People are getting tremendous concern on air quality caused by “Under the Dome” by Chai Jing (Page view: 105M in Day 1, 28th Feb, 2015) (https://www.youtube.com/watch?v=T6X2uwlQGQM)
Dr. CleanExecutive Summary (Low Risk, High Return)
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Dr. CleanCare what you care
Waxing
Long Queue for Waxing?
Mop?PM2.5 & Smelly?
2
Service
Wash
Wax
Interior
A/C Clean
Service Summary
Special Service
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Service Summary
ServicesAPP
Booking
Car status & record
Check and maintenance
Auto Care service(major in Air Quality)
Ripple Effect
Recommend related services (e.g. repair and maintenance)
Big DataDriver preference & Car condition
Dr. Clean
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Target1) Being Solo Auto Care Service Provider in Qianhai
2) Develop Northern Part of China within 6 months
Dr. Clean
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Products, Marketing Strategy, Competition Analysis Dr. Clean
Company Name: DORTON LTD
Sector / Industry: Mobile Web + Green Technology Amount of Funding required: RMB 1 Million (30% share)
Service: Provide On-Site Auto Care Service but major in Air Quality, andProduct: Launch a low cost version to approach consumer DIY market i.e. Walmart & China Market
Marketing Strategy: => Phase 1 - Sep• Ride relevant trend – “Under the dome”• Franchise • Launch advertising in TV=> Phase 2 - Dec• Approach retailers during product launch• Develop Northern Part of China
=> Target Customers• Monthly household income > RMB5,000 which represent 61.3% of car owners
Factor to win: • Product with Patent • Productization @ RMB 129/499• Franchisees with high return• Top notch in industry • APP – Easy to use
Barriers to New Entry / Substitutes • Product with Patent • Productization • One stop solution for IAQ (PM2.5)
Rivalry • Top notch in industry • Marvelous after sales service
Market Leaders situation in China- Tefulai 特福莱- Guiboshi 龟博士- Joinns Knight 车爵仕(No One dominates the market. Also, they are all focus on cosmetic) [email protected] / Confidential - Do not distribute
Market Situation, Projected Revenue Dr. Clean
Market Situation
Dr. Clean - Revenue & EBIT
Prepare IPO in year 4RMB 29.2M (EBIT: 37%)
Market Expenditure1 in China
2015: RMB 700B (150M cars)2025: RMB 1,200B (250M cars)(Growth almost double within decade)
Current Consumer Behavior in China
“Under the Dome” by Chai Jing(Page View: 105M at 28th Feb, 2015)55% private car owner bought Auto
Care Service
Air Quality Awareness soar in China due to
(https://www.youtube.com/watch?v=T6X2uwlQGQM)
China Market - Auto Care Service: 2015-2025
Dr. Clean - Revenue & EBIT
EBIT
1 Market Expenditure for Auto Care Service
Market Situation
(Revenue will be doubled if adding product revenue together )
6Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
- 5,000,000
10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000
0%10%20%30%40%50%60%70%80%90%100%
Sales Revenue EBIT
20152016
20172018
20192020
20212022
20232024
20250
50000000
100000000
150000000
200000000
250000000
300000000
- 200,000,000,000 400,000,000,000 600,000,000,000 800,000,000,000 1,000,000,000,000 1,200,000,000,000 1,400,000,000,000
No of Private CarsRevenue
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Dr. CleanFounder
Management Team, Service Summary, Exit Strategy
Investors
Anssi Lai, 20+ yearsIr. Dr. Top Management in MNCs over 15years
Kenneth Chung
Daisy WongAlex Chiu, 15+ years MBA F&A in MNCs to achieve business performance
Key Employee
KY Wong
Advisor
Ondy Ma
Financials
Target RaisingRMB 1Million
7
(30% Share) (P/E: 1.5 based on first 2 years’ EBIT)
Exit Strategy: exit anytime
Suggestion year 2: RMB 408k (exit: 10%) year 3: RMB 1,477k (exit: 10%) Year 4: RMB 3,234k (exit: 10%) Total return: RMB 5,119k (>5x)
1. Special way of working for A/C cleaning
2. Filter Change
3. Air Quality Report
4. Air Purifier
5. Accessory Launch
Dr. Clean one stop Service Summary
Shareholder Share %
Anssi Lai 35%
Alex Chiu 29%
Daisy Wong 3%
Kenneth Chung 3%
Investors 30%
Total – Proforma Holdings
100%
6. Check and maintenance
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