IDC, IIT Bombay

Who are they?

• Vendors who make a living from selling products and services on the road-side

Distinct Physical Attributes

Visible/Experiential

• Through and through engagement in the whole process

• No Brands/ Non-established Brands

• No Fixed Prices

• On-the-move in most cases

• A theatre for the senses

Underlying Realities • Ambiguous Legal status• More flexible Market economics, because of the scale & level of

work• Eviction threats from authorities

• Remarkable & highly evolved Life philosophies rooted in

reality• They buy their daily survival• Deep connections with customers and fellow vendors that go

beyond the trade• Strong rootedness and sense of belonging for the place

Purpose

We hope that our study will help you address these issues better

Who are they to us?

Who are we to them?

What do they want?Inter-cultural Sensitivities