42629 lecture 1 pt1

Welcome to 42629

Innovation and Product Development!Thomas J. [email protected]

Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:

“Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark”

mailto:[email protected]

2012Original material by Thomas J. Howard for course 42629 – Innovation and Product Development Department of Mechanical Engineering, The Technical University of Denmark

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Agenda08:30 – Introduction

09:00 – Break and discussion

09:15 – Introduction to the Venture Cup


10:15 – Introduction to Innovation


11:15 – The Innovation Process


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The Teaching Team

Course Responsible & LecturerThomas J. Howard, PhD, Associate Professor DTU-MEK, building 426 room [email protected]://sites.google.com/site/thomasjameshowardhomepage/home

Course LecturerJakob Bejbro Andersen, EntrepreneurCEO and Co-Founder of EdgeFlowhttp://www.edgeflow.dkhttp://www.edgeflow.dk


https://sites.google.com/site/thomasjameshowardhomepage/home

http://www.edgeflow.dk/

http://www.edgeflow.dk/


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Thomas J. Howard• The creative design process• Harvesting creative stimuli using IM techniques• Engineering and Design Information Management• Design theory• Embodiment design methods• Knowledge transfer

I have been involved in the following courses: • Innovation in Product Development• Product Development in Companies Design• Integrated Product Development

Images from http://www.bmwgroup.com/

http://www.bmwgroup.com/


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Jakob Bejbro Andersen• Graduate from DTU Design & Innovation.• Thesis on utilizing wind resource in the built environment (2008).• Co-founded EdgeFlow Aps in 2009 (www.edgeflow.dk).• Co-founders: PLH Architects, SEED Capital (investor) & Henning Solfeldt• Currently CEO of EdgeFlow.• Has led the company through two full scale prototypes iterations, • ... and three succesful funding rounds.• Large network within the Danish entrepreneurship sector.


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The Teaching Team

Guest LecturerTim C. McAloone, PhD, Associate Professor DTU-MEK, building 426 room [email protected]://www.kp.man.dtu.dk/staff/tmca.aspx

Guest LecturerVerena Simpson, European Patent AttorneyCEO and Co-Founder of [email protected]://www.gipc.dk/en/our-team/verena

Guest LecturerMads Thimmer, Lab AgentCo-founder and Lead of Innovation [email protected]


http://www.kp.man.dtu.dk/staff/tmca.aspx


http://www.gipc.dk/en/our-team/verena


http://www.innovationlab.dk/


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The Teaching Team

Guest LecturerBalder Onarheim, PhD FellowCopenhagen Business [email protected]://www.onarheim.com/

Guest LecturerMorten Friis-Olivarius, PhD FellowCopenhagen Business [email protected]://www.cbs.dk/en/staff/Morten%20Friis-Olivarius

Venture Cup CorrespondentMikkel Sørensen, Regional Manager Venture [email protected]://www.venturecup.dk/


http://www.onarheim.com/


http://www.cbs.dk/en/staff/Morten%20Friis-Olivarius


http://www.venturecup.dk/


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The Teaching Team

Student HelperJeanne Mia Lønstrup, Design & Innovation Masters [email protected]

Student HelperLærke Sofie Spaabæk Holstebroe, Design & Innovation Masters [email protected]

Image from http://www.venturecup.dk/



http://www.venturecup.dk/


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Course Material

http://tinyurl.com/Innov-Prod-Dev

http://tinyurl.com/Innov-Prod-Dev


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Agenda


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Assessment and Hand-ins

80% - Entrepreneurial OutputBusiness plan

Business pitchQuality of your solution

10% - Analysis Presentation (Mid term)Hand-in printouts of slides

Attendance

10% - Reflection ReportSubmission of separate reportAttendance


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Entrepreneurial Output• Find the template on the Ventures Cup website and the course homepage.• Submit one version to Venture Cup, deadline: 23:59 on 7th May 2012• Submit the same version with supporting Appendix of data and solution description

to campusnet, deadline: 23:59 on 7th May 2012• Exam Day (Business Pitches) 15th May 2012


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Analysis PresentationPresent and hand in 5 slides outlining something like:

– your technology/product, – your target market and its estimated size– Your business plan (how you make money or succeed)– what you need to do to achieve your goals– how you rate your chances of success

Deadline: 20th March 2012 (hand-in during midterm presentation)

Reflection ReportReflection report filled in online:(form found on assessment page)Deadline: 11th May 2012

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/evaluation-and-content


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Reading Material

Product Design and Development 5th Ed.by Ulrich and Eppinger. ISBN-13: 978-007340477-6.

Exploring Innovation 2nd Ed.by David Smith. ISBN-13: 978-007712123-5.


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LecturesLectures: Tuesdays, 08.30 - 12.00 in Building 421 Aud. 73.Group work: Fridays, 13.00 - 17.00 starting with a briefing in 303A/44 then

moving to the group work area in upstairs 302.

The Lectures:• 01: Introduction & the Innovation Process• 02: Design and Business Startegies• 03: Integrated Product Development (IPD)• 04: Invention, Creativity and Problem Solving• 05: Market, Customer Research and Forecasting• 06: Creating a Business Plan• 07: Innovation Types and Cases• 08: Mid-term Presentations and Feedback• 09: Intellectual Property• 10: How to Pitch a Business Idea• 11: Funding, Organisational Structures and Teams• 12: Protovation - Prototyping and Validating Ideas• 13: Pitch Coaching

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/lecture1



https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/3-integrated-product-development-ipd

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/4-invention-creativity-and-problem-solving

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/5-market-and-customer-research

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/6-creating-a-business-plan

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/7-innovation-types-and-cases

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/8-mid-term-presentations-and-feedback

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/9-intelectual-property

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/10-how-to-pitch-a-business-idea

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/11-funding-organisational-structures-and-teams

https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/12-protovation---prototyping-and-validating-ideas



https://sites.google.com/site/thomasjameshowardhomepage/courses/42629---innovation-and-product-development/lectures/13-pitch-coaching


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Lecture page


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Homework

• As this course is 10 ects – so you need to do extra work!

• You will have some exercises and background reading– Look at the attachments of the next lecture for the

proposed reading material.– Other assignments will be emailed to you.

• Practical and applied rather than theoretical, everything should be geared towards making your product better and your business stronger.


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Group Work

42629 lecture 1 pt1

Education

Transcript of 42629 lecture 1 pt1