4+1 Old-SchoolMarketing

Tools

by Konstantinos Mouratis | www.ipdigital.gr

Revised for the Digital Era

1. Subscribe to our newsletter when inactual store

Sometimes we tend to forget thepeople coming to our store to buy some

goods.Motivate them to subscribe right there

and then.You will be surprised by how many

leads you are going to get!

2. Traditional Mass Media

Most Millennials don't care about them but thereare still many generations watching TV, listening

to radio and reading printed media.

Don't miss the opportunity to place ads that drivetraffic straight to your website

P.S. They do cost a lot of money so be advised touse them if only your budget allows you to.

3. Guerrilla or Street Marketing

Be bold about what you do.Get out there and really inspire people

to follow you.Where?

To your digital movement, your actionsand your ability to connect them with

other people who enjoy the same things,even if they are products.

4. Events & PR

Never forget the actual contact with thepeople embracing what you do.

The emotional connection you can create withyour customers could easily be converted to

members of your online community.

Try to connect with there in the real worldand upload content (preferably video) about it

in your website, social media etc.You will see a huge drive up in your leads.

5. SMS Marketing

Here is a fun fact.6.8B cellphones out there and only 2B are

smartphones.

That means that SMS is a great way forbroad and instant advertising.

And in case you feel it's a bit obsolete andsmartphones require more potential you

might want to thing about SMART SMS

Bottom Line:Old-School is

still CoolTry some combinations of the above and you will see for

yourselves that you can create a physical hyperlink that willdrive sales from the real world to the digital one. Or...

Contact us at

And we will find the best marketing strategy for you

Konstantinos Mouratis | Digital Marketing & PR Manager @IP Digital