4.08 Write internal and external business correspondence to

convey and obtain information effectively.

4.00 Understand promotion and intermediate uses of marketing-information.

Identify types of business letters. There are two overall categories of

business letters: business-to-business, and business-to-customer. Business-to-business: The main purpose

of a typical business letter is to formalize the details that were arrived at in those discussions, and to provide any additional information that was agreed upon.

http://www.marketingsource.com/articles/view/3939

1. thank you letter

2. introduction letter

3. cover letter

4. financial letter

5. marketing letter

6. sales letter

7. project letter

8. invitation letter

9. employee letter

10. congratulations letter

Business-to-customer: There are many different types of business-to-customer letters. They include: sales and marketing letters, information letters, order acknowledgement letters, order status letters, collection letters, among others.http://www.marketingsource.com/articles/view/3939

1. cover letter

2. customer relations letter

3. financial letter

4. credit letter

5. introduction letter

6. order-status letter

7. sales letter

8. marketing letter

9. announcement letter

10. apology letter http://www.marketingsource.com/articles/view/3939

Describe the components of an effective business letter. Depends on the type of letter being written:

usually has a salutation, introduction, main topics in the body and summary or conclusion.

Includes facts and recommendations Explain the guidelines for business-letter

writing. Writing for a business audience is usually quite

different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy.

Write a business letter.

Define the term informational messages. Communication that transfers specific

information Identify examples of informational

messages used by businesses. New Product(s) Sale Change in business location and/or hours New ownership

Explain the purposes of informational messages. Get a message to a customer, vendor or

other party Demonstrate procedures for writing

informational messages

Define the term inquiries. Request Letter of Inquiry (LOI) The inquiry letter is useful when you need

information, advice, names, or directions.http://w3.gel.ulaval.ca/~poussart/gel64324/McMurrey/texte/inquire.htm

Identify occasions when inquiries are written by businesses. To vendors; asking about pricing, availability and

delivery dates Potential customers; asking about what the company

could do to make them customers Current customers; what and when do they want a

product? To ask for more information concerning a product,

service or other information about a product or service that interests us

Describe the importance of writing inquiries. Companies or customers often need

information that isn’t readily available Writing the inquiry well can result in the

company getting information it needs Demonstrate procedures for writing

inquiries