MARKETING RESEARCH

DESIGNS4.05

1. What research option usually answers questions related to "how many"?

A. IntelligenceB. QuantitativeC. SyndicatedD. Economic

2. What is an example of a secondary source of data that a business can obtain internally?

A. Trade journalB. Sales reportC. Government web siteD. Magazine article

3. What type of research is intended to obtain detailed data about customers' opinions and experiences?

A. SamplingB. QualitativeC. ObservationD. Forecasting

4. What research approach do businesses often use to test new product ideas?

A. Questioning B. TechnologicalC. RecordingD. Experimental

5. What type of research would a business conduct if it wanted to identify potential issues or opportunities?

A. DescriptiveB. ExperimentalC. ExploratoryD. Causal

6. A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country.  What research design should it use?

A. ExploratoryB. CausalC. DescriptiveD. Experimental

7. What question does establishing a sampling plan for a research project answer?

A. What type of product to studyB. How many people to surveyC. When to conduct an interviewD. Why the issue is important

8. The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base.  What should companies use to reduce the possibility of bias?

A. Personal interviewsB. Telephone InterviewsC. Referral samplingD. Random sampling

9. When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall.  What type of sampling error contributed to this finding?

A. Non-responseB. Interviewer biasC. ChanceD. The way the question was asked

10. A university is considering changes to its business administration degree.  To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors.  What type of sampling did the university use?

A. ClusterB. ProportionateC. Stratified randomD. Simple