401 - BUSINESS POLICIES AND STRATEGIC MANAGEMENT

1.Strategic Management - An Introduction - Evolution of business policy as a discipline - Concept of strategic management - Characteristics of strategic management - Defining strategy2.Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for crafting successful business strategies3.Tailoring strategy to fit specific industry4.Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy and Dysergy - GAP Analysis - Porters Five Forces Model of competition - Mc Kinseys 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix 5.Strategy implementation - Issues in implementation - Project implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioral issues - Leadership style - Corporate culture - Values - Power - Social responsibilities - Ethics - Building a capable organization - Functional issues - Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies6.Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies - Operations Control and Strategic Control - Measurement of performance - Analyzing variances - Role of organizational systems in evaluation7.New Business Models and strategies for Internet Economy - Shaping characteristics of E-Commerce environment - E-Commerce Business Model and Strategies - Internet Strategies for Traditional Business - Key success factors in E-Commerce8.Cases in strategic management. A minimum of 10 cases encompassing the above topics to be analyzed and discussed in the class. Cases to be incorporated in the Question Paper.Books Recommended1.Business Policy, 2nd Ed. - Azhar Kazmi2.Strategic Management, 12th Ed. - Arthur A. Thompson Jr.- Concepts and Cases and A.J.Strickland3.Management Policy and Strategic Management (Concepts, Skills and Practices) - R.M.Shrivastava4.Business Policy and Strategic Management - P.Subba Rao5.Strategic Management - Pearce6.Strategy & Business Landscape - Pankaj Ghemawat 7. Strategic Planning Formulation of Corporate Strategy - Ramaswamy

402 - MANAGEMENT CONTROL SYSTEMS

1. Characteristics of Management Control System Evolution of control systems in an organization Relating system to organizational objectives - Strategic Planning, Management Control and Operational Control Goal Congruence Cybernetic Paradigm of Grissinger Functions of the Controller2. Responsibility Centers Types of Responsibility Centers Expense Centers, Profit Centers and Investment Centers Budgetary Control as a tool for Management Control Systems - Engineered, Discretionary and Committed Costs Approaches to budgeting w.r.t. Engineered and Discretionary costs Benchmarking and Total Cost Management 3. Transfer Pricing (Market based and Cost Based) Related numerical problems Return on Investment, Economic Value Added, Capital Budgeting and ratio analysis as a tool for management performance measurement 4. Management Control Systems in Service Sector vis--vis in Manufacturing Sector5. Financial and non- financial performance measures w.r.t.Balanced Scorecard ( Rock Waters Model)6. Long Range Planning Converting corporate vision into a long-range plan input output relationship.7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit, Cost Audit - Management Audit Principles and Objectives8. A Minimum Five cases I designing and implementation of control systems

Books Recommended

1. Management Control Systems, 10th Ed. Anthony and Govindrajan2. Practical Auditing B.N.Tandon3. Cost Accounting B.K.Bhar4. Management Accounting Khan & Jain5. Financial Management Prasanna Chandra

403 404 : FUNCTIONAL SPECIALISATION PAPERS : V AND VI

403(A) : MARKETING SPECIALIZATION PAPER 5SERVICES MARKETING

1. Service Industry Growth in services sector, Nature of Services, Classification of services Importance of Service Marketing.

2. Unique Characteristics of services: Intangibility, Inseparability, Heterogeneity, Perish ability of services.

3. Designing the service enterprise: New service development, Service blueprinting, Segmentation, Targeting and Positioning of Services

4. Pricing strategies in services: Factors involved in pricing a service product, Demand variation and capacity constraints, measures to respond to changes in demand, strategies to manage perish ability

5. Integrated Service Marketing Communication: Advertising and sales promotion in services, , Physical evidences in services- Importance of Physical evidences in services, tangibilising through physical evidence

6. Distribution in Services- Strategies and challenges in distribution of services

7. Service Quality: Service Quality Models, Measuring service quality, Continuous quality improvement, Service guarantee and Service Recovery

8. Employees and customers role in service delivery: Managing the service encounter, Service encounter triad, Managing customer expectations and attitude, contact person selection and training, monitoring and measuring customer satisfaction.

Books Recommended

1. Services Management- James A Fitzsimmons, Mona J Fitzsimmons2. Service Marketing- M.K.Rampal, S.L. Gupta.3. Essentials of Service Marketing- Douglas Hoffman, John E G Bateson4. Services Management, C.Bhattacharjee5. Essence of Services Marketing- Ardian payne.6. Services Marketing-S.M.Jha.7. Services Marketing,2nd Ed.-Zeithaml & Bitner8. Services Marketing- Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.9. Services Marketing Helen Woodruffe.