40 West II

DESIGN SYSTEM 2011 1

DESIGN SYSTEMSRocky Mountain College of Art and Design

Spring 2011

Table of Contents

ContextProcessConceptsYardReact40 WestProfilesConclusion

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CONTEXT

Introduction

What is Design Systems?The ProjectOur Goals

DESIGN SYSTEM 20118

What is Design Systems?

An intensive course in the Communications Design program at Rocky Mountain College of Art and

Design, which focuses on the principles and elements of brand, identity systems and connecting brands

to human beings. Students working as individuals and in teams engage in long-term projects that

address the significance of systems design, applications, and identity management. Company mission,

goals, and objectives will be researched, investigated, and presented in detail. Content hierarchy, complex

grid systems, typographic hierarchy, text/image integration, and color identification are explored in depth.

Students also examine 20th century and contemporary branding systems. At the conclusion of this

course, via long-term projects, students will demonstrate the conceptual and technical ability to establish,

define, and design a complex system.


The Project:

In cooperation with the City of Lakewood, the Design Systems class was presented the opportunity of

designing an “Art and Design District” in the area surrounding the RMCAD campus. This task included:

•IntegrationoffutureRTDLightrailStationat13thandLamarSt.

•Considerationstowards“pedestrian-friendly”solutions,includingasafemeansofconveyancefor

pedestrians across Colfax Ave.

•Developmentofwayfindingsystemswithconsiderationsoflighting.

•Projectionofpotentialnewestablishmentssuchasgalleries,studios,restaurants,etc.

•PromotionofRMCAD’sstatusandcontributionstothesurroundingcommunity.

•Projectionofportentialrenderingforthe“Albertson’s”building,becomingthenewfaceofthe

RMCAD campus to the community.

DESIGN SYSTEM 201110

Our Goals:

While every project must be approached with a fresh point of view geared towards the specific

requirements that project brings, we were able to quickly establish some guidelines for what we expected

of ourselves. Our first goal was to keep our solutions human-centric, always geared towards how people

experience and interact with our design. Our second goal was to make that whatever our solution, it

needed to be authentic. Fortunately, there is already a word that encompasses the authentic feel of a

place along with focusing on the human experience, and that word is: community.


PROCESS


Research

Art DistrictsPersonasRTD/TODVisitorsHistory


Art Districts

Santa FeThe Piazza RiNo

To get a better grasp of how to handle all of the

complex details that an arts district entails, we looked

to the different models of how art districts are run

from here in the Denver Metro area, from across the

country and even around the world.

While it was certainly inspiring to look into

international art districts, many have such unique

qualities due to their geography and own culture that

would be impossible to artificially replicate. Instead,

we learned from these examples of how other

locations utilized what was unique to their location

and their way of life and capitalized on these assets,

causing us to start to examine the assets that we

have here in Lakewood.


Art District on Santa Fe

TheArtDistrictonSantaFe(orADSF)wasfoundedasanon-profitorganizationin2003,madeupof17

different galleries, businesses and theaters. The ADSF declares their mission statement to be:

“The Art District on Santa Fe is dedicated to promoting public awareness of Santa Fe Drive as a

unique art and cultural district, and furthering the arts and art education in the metropolitan community.”

Certainly Santa Fe has been the first thing on Coloradan minds when they hear the term “art district,” as

the ADSF has enjoyed growth in their membership and have garnered a reputation as being one of the

destination stops when visiting Colorado. However, in recent years, this curve of growth has slowed, not

at all improved by recent nationwide economic woes. Not to be deterred, the ADSF remains the largest

art district in Denver, experiencing thousands of visitors during the ever popular “First Friday” event, when

on the first Friday of every month, crowds of people walk up and down Santa Fe Dr. enjoying the newest

gallery openings and often some free entertainment and beverages.


•Organizedasanon-profitorganizationin2003,

composed of 17 galleries, museums and theaters.

•FirstFridayArtWalk:Thousandsofpeoplecome

out and walk up and down the streets, enjoying

complimentary refreshments, live entertainment,

and the latest gallery openings.

•ThirdFridays:A“quietcompanion”ofFirst

Fridays, geared towards serious art collectors.

•“...Themostrequestedinformationbrochure

by visitors of Denver.”

–Jack Pappalardo, ADSF President

In Brief:

Some of the questions that took away from our research and interviews were:

•Howtocreateasenseofsecurity?

•Whatissuesdowefacewithaccess/walkability?

•Theimportanceofoveralldistrictidentityandbranding?

•AreFirstFridaysgettingtobeonlyabouttheschmoozingandboozing?

•Howtomakeownershipofspacefeasible?


The Piazza at Schmidt’s

Atrueragstorichesstory,thePiazzaatSchmidt’s(casuallyreferredtoas“thePIazza”)isasuccess

story of urban renewal. Northern Liberties in Philadelphia was a notoriously bad neighborhood which

the wise vacated come sundown. Bart Blatstein saw his opportunity. In 2000 he began the process of

renovating and repurposing largely abandoned industrial buildings and converting them into live/work

spaces, making use of the nearby public transportation to allow his community to be pedestrian friendly.

With such drastic overhaul (and a 40 foot HDTV to watch) the Piazza has become a hub excitment and

activity for all members of the community.


In Brief:•Country’slargestprivateurbanrenewalinitiative:

80,000sq.ft.open-airplazawith35artist’s

studios/boutiques, 500 apartments, and 50,000 sq.

ft. of office space.

•“Builtontheprincipalofthe5-minutecommunity,

the Piazza gives residents and visitors alike the

opportunity to connect at the ground level with

open space, restaurants, work places, shopping,

and more.” – The Piazza Community,

http://www.atthepiazza.com/community.html

•Transit-OrientedDevelopment(TOD)

allows pedestrians/cyclists access to public

transportation, sharply reducing the need for cars.

•TransformednotoriouslydangerousNorthern

Liberties neighborhood into a gathering place that

is safe and fun for all ages, and has events and

activities all year round.

As with Santa Fe, our examination of the PIazza raised certain areas of interest and questions that we

knew would need to be addressed in our solutions.

•Whatcanberecycled/re-purposed?

•Canweappealtoallages?

•Howdobusinesses/galleriesconnectwiththecommunity?

•WherecanwegetoneofthosegiantTVscreens?


RiNo (River North Arts District)

Generally when a few friends get together and

start throwing around ideas about what will make

their neighborhood better, nothing becomes of it.

RiNo is the exception to the rule. The River North

districthadtheartistsandstudios,buttheydidn’t

haveanythingtieingthemalltogether.That’swhen

the RiNo identity was developed purely off the

acronym for RIver NOrth. It was this naming choice

that caught the attention of local cartoonist Kenny

Be,whoinadvertantlyboostedRiNo’sgrowthby

showcasing them among the many acronymed

neighborhoods of Denver. This grassroots

movement has taken hold and blossomed,

attracting even more artists and gallery spaces.


•Denver’snewestandfastestgrowingarts

district, RiNo boasts 140 artists/designers and

50+ creative businesses.

•“It’senticinglyrawandgritty–justthekind

of unpolished, hidden-away space that many

artists crave...While some buildings are new,

most are refitted industrial buildings scattered

across rugged neighborhoods.”

– Kyle MacMillan, Denver Post

•Homegrown,organic,grassrootsphenomenon

that took existing movement and turned it into

RiNo.

In Brief:

RiNo also differentiates itself from other Denver

art districts through their tagline: “Where Art is

Made.” While the popular notion would be that an

art district would hold a majority of galleries, RiNo

takes pride in the number of working artists who

live in their neighborhood. Indeed you would be

hard-pressed to find a more varied and talented

collection of creative talent from nearly every field

imaginable, from sculptors to metal-workers to

video production to design, RiNo has it all.

Asalways,wetookRiNo’sexampleandthen

looked to see how it could apply to our design

challenge. These were the questions we utilized to

inform our design decisions:

•Whatdowealreadyhave,andhowcanweuse

those things to our advantage?

•Howtocreateasenseofcohesioninthearea?

•Howdowemaketheareapedestrianfriendly?

•Whatsortofcoolanimalacronymcanweuse

thatisn’ttaken?


Personas

It becomes vital when designing for people, to

understand who these people are. What their

background is and how they interact with the

environment currently around them. After enough

research, patterns begin to form that we can pull

out as “personas,” or a fictionalized version of the

real people of the community.

Name: John Hammermill

Age:37

Location: Denver, CO

Occupation: Skate/Snow Shop Manager

John moved to Denver, CO from West Chester, PA

approximately two and a half years ago. He was

offered an opportunity to become a purchaser/

manager for a well-established skate and snow

shop in Denver. John is well connected within

both the Philadelphia and Denver skate and

snow scenes. A large portion o fbeing a part of

that culture is also being connected to the arts

community. He frequently hangs out at RiNo with

some of his friends who are artists/screenprinters.

Name: Philip Granger

Age: 72

Location: Lakewood, CO

Occupation: Retired Police Officer

Philip was born and raised in Lakewood, so he

knows a thing or two about its history and the

wave of interest in the area. He worked as a

LakewoodPoliceofficerfor32years,andhelped

serveandprotectthecommunityheloves.He’s

open to change but with a watchful eye on what

thecityhasplannedforthearea.He’stiredof

saloons, strip clubs, dispensaries and riff-raff that

have plagued the city. Having the city clean up the

area is a welcome sign to Philip.


Name: Jody King

Age:39

Location: Lakewood, CO

Occupation: Sales Service Representative

Jody works for TCF Bank located in Belmar as

a Sales Service Rep. She recently moved from

Detroitsixmonthsagoandsofarsogood.She’s

found a nice group of friends who she can hang

out with in her down time. They go to all the hot

spots in Denver; Santa Fe for First Fridays, the

lounges and clubs on Larimer, and the bars on

Blake Street. Having some night life other than

Belmar would be a welcome change so she and

herfriendswouldn’thavetotravelasfar.

Name: Renee Posh

Age: 18

Location: Denver, CO

Occupation: Full-time Student

Renee is a full-time Fine Arts major at RMCAD.

She’soriginallyfromFt.Collins,andwas

undecided between RMCAD and Metro, but was

swayed toward RMCAD because of the campus

atmosphere and quality teachers. She lives a

couple blocks away from campus in an apartment

with a couple of older students she found on a

bulletin board at school. The idea of an arts district

has her wheels turning because she really likes

the area and would like to grow with it.


CONCEPTS

BREEANNA HEISS, JARED BROWN, JOE GARRICK, RYAN SCOTT, PATRICK VINSON, NICK VALADEZ 25

YARDBreeanna Heiss, Jared Brown, Joe Garrick, Ryan Scott,

Patrick Vinson, Nick Valadez


This is not dirt


This is Potential


This is a new way of looking at the world.

This is a place where you can...


DREAM


Welcome to the Yard.


jan

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02 08 11

Yard utilizes a “Living Identity” system, meaning

that certain aspects of the mark will change

according to certain preset conditions. In this case,

our mark becomes expressive of the date and

temperature.

Living Identity


SCENARIO 01: SCENARIO 02: SCENARIO 03: SCENARIO 04:



03/28 | 66˚

SYSTEM TESTS

08/18 | 91˚ 04/20 | 72˚ 01/15 | - 10˚

02/14 | 46˚ 12/08 | 30˚ 09/15 | 0˚ 07/01 | 105˚

05/29 | 22˚ 10/11 | 59˚ 06/21 | 115˚ 11/13 | 16˚


BUILDAn opportunity to...


Yard aims to take advantage of the vast

opportunities to build the community up,

through various media not just limited to

construction sites.


ww w. ya rd .o rg /hom e

04 /14 | 62˚

Website

The Yard website continues to embody the living

identity system, with the home page changing

dependent on the date and weather. The logo

itself acts as navigation and delivers content in a

horizontally scrolling format.


AR

T &

LIF

E

Next YARD SALE:

5.19.2011

LIGHT

events

VENDORS

rail

3G 4:08 PM

AR

T &

LIF

E

FOOD

events

CHILDREN’S

Cartoon Drawing@ ART WORKSHOPAugust 25, 2011 9am to 1pm Free

3G 4:08 PM

Mobile App

Tied into the website is the Yard mobile app. For

those who have a smart-phone, this app allows you

tostayontopofeverythingthat’shappeninginthe

Yard, with quick access to Lightrail schedules, the

various events that are always happening, and even

some reminders of upcoming happenings.


Building Concepts

ManyoftheexistingbuildingsintheYardaren’t

quite living up to their full potential. Here we

have imagined how these buildings could be

repurposed to better serve the community at

large. In this instance, an empty store transforms

into a large scale art supply store, dutifully serving

the many artists of the community, and even

allowing them to display their talents on the wall

facing Colfax.


Inthisinstance,weimaginedhowtheAlbertson’s

building could be transformed to show its

connection with RMCAD and become more

inviting for the community. A large window giving

a glimpse into the public gallery offers people

nearby a peek in, while the bright colors draw the

eye from a distance. The naming of the building

“Market,” is a nod to the previous use of the

building but also works on different levels which

we explore later on.


Colfax BridgeThis is a simplified rendering of a proposed pedestrian bridge that would span across Colfax Ave.,

allowing safe passage for pedestrians across the busy thoroughfare on their way to and from the

Lamar St. Station. It is designed with solar powering, and a runoff water collection system that will aid in

powering the two tower elevators. Glass sides allow the Yard mark to be etched into the glass while not

disrupting the westbound view of the mountains, or the eastbound view of Downtown Denver.


Wayfinding

Welcome to the 21st century! With these digital

display screens at public transportation hubs,

people can not only navigate through the Yard,

butalsofindoutwhat’shappeningattheirfavorite

locales and even enjoy a preview of some of the

art on display.


Working with (and in contrast of) the digital display screens, will be physical

signage helping guide pedestrians to landmark destinations throughout the

Yard while using the same shapes and curves of the logo. Made out of wood,

these signs also remind the community of the craftsmanship and creativity that

thrives here everyday.


We revisit the “Market,” no longer competing for attention but standing as a

more sophisticated and confident gallery space than a renovated supermarket.

The name still retains the history of how the building served before, but now it

is aplace for new creative ideas rather than shopping carts and frozen foods.


GROWThe need to...


The Yard is not just one wave of fresh

thinking that will soon dissipate. It is a

lasting part of the community and as such,

needs to be tended and cared for to

ensure it continues to bear the fruit of

thriving creativity.


Community Events

The cornerstone of the Yard is not the slick

graphics or the fancy buildings, but the people.

The people who live and grow within the yard

helpittodothesame.Asreminderstoeveryone’s

creativity, digital lightboards at the Lamar

St. station and other public gathering places

allow people a non-destructive way to express

themselves. And of course, who could possibly

miss a Yard Sale, a chance for neighbors to come

together, clean out the closet and enjoy a weekend

of knick-knacks and food and live entertainment.

TYLER GASKEY, BRANDON MANNHEIMER, CODY MOISEVE 53

We are react.Involving the local community is important becuase it is what will make this district thrive


The CommunityInvolving the local community is important becuase it is what will make this district thrive


When we first learned that we were going to

help design the experience of an arts district for

the Lakewood community, we intially thought to

get the opinions and ideas from these people

themselves.

We created an online survey and sent the link

around to people we knew lived in Lakewood or

the surrounding area. We also posted a link to

the survey under the Denver classified section of

Craigslist.org.

To learn even further about what people wanted

out of their art district, we dropped off some

printed surveys at the local library. This helped

us gain an understanding of how involved the

community wanted to be.

We recived answers from various age groups

ranging from 16 to 60+.


I would like to see a successful ratio in expression and technical skill in the art on display, and a strong comradery among community and artists.

““


I would like to see a greater community and understanding of the arts that allows people to market and put work on display.

““


Support local artists and students within the immediate vicinity as there are already six or so art districts in town. Do something different, like apparel, and keep it local.

““


Something important is an interesting name that eludes to something that deals with arts right off the bat, something that calls for a person to do something with the art district itself.

““


SketchingWhen we started sketching for our logos we

kept the main theme of the 5 senses. These 5

senses are what someone uses to react to their

environment. We played with geometric shapes

and playful word marks that might get someone to

react.


Vector IdeationsAfter moving from the sketch pad onto the

computer, we started playing with customized type

and more geometric shapes. We started using a

pentagonbecauseofit’s5sidesrepresentingthe

5 senses.


Word Mark VariationsWhen we moved onto the typographic aspect

of our branding, we wanted to keep the

contemporary look our logo mark featured.


reactFutura Std Light


Final Logo MarkHere you see our final logo mark, which we think

represents an arts district because it is modern,

and its three dimensional aspect signifies moving

forward in the art and design world. The negative

space featured on the inside of the logo forms a

pentagon, which represents the 5 senses.


Final Custom Word MarkAfter completing many different custom type

variations and playing with different typefaces,

we were most pleased with Futura Std Light.

We felt this typeface was geometric enough to

complement our logo mark, and contemporary

enough to keep the overall look we wanted. We

decided to push this further, and alter the mark to

become more soft with geometic influence. The

final word mark is custom vectored typography,

influenced by Futura Std Light.


Final Mark PlacementAfter deciding upon both a logo mark and word

mark, we had to choose how these marks would

play off of eachother with placement. The final

mark has the logo and typography placed close

enough to create a nice harmony between both of

these marks.


Final Mark Placement


Color PaletteWhen playing with color. we wanted to use it in

a way that would make the audience react. We

chose five seperate color systems, that were

bright enough to react to, and also rich enough to

distinguish very distinctively.


Color ApplicationAfter deciding upon a final color palette, we moved

on to the application of those colors to the logo

itself. We chose to do five different applications, to

mimick the 5 sense idea, and also give employees

and businesses within the district and open color

system to chose from. The idea is someone can

chose from these five color arrangments, instead

of just one color so they have some freedom,

rather than choosing a random color which would

our branding guidelines.


DeliverablesAfter establishing a strong brand for our arts district, we moved on creating deliverables you would see this brand applied to.


Web PresenceIn the modern world having a web presence is

vital to the growth of a community in the digital

era. React, maintaining a rounded presence

keeps the community updated and informed

through a number of online networks. Having a

website allows community members and visitors

to find out the latest news on events, new gallery

exhibits, and everything that is going on in the

community. Additionally, due to growth in social

media networks like Facebook and Twitter, React

maintains a presence in each of these networks to

reach out to a greater audience.


Our website would great you with a question,

automatically prompting you to React. You

choose to which reaction you have had to

enter the full website.


Ontheright,youseeReact’ssocialnetwork

presence on twitter. This would be utilized to

inform the community about special events,

new exhibitions, and connect with the public.


Print MaterialAfter deciding upon a final color palette, we moved

on to the application of those colors to the logo

itself. We chose to do five different applications, to

mimick the 5 sense idea, and also give employees

and businesses within the district and open color

system to chose from. The idea is someone can

chose from these five color arrangments, instead

of just one color so they have some freedom,

rather than choosing a random color which would

our branding guidelines.


Here you see the front and back of the

business cards used for React employees.

The color could be changed according to the

color system we have established for our

mark.


Environmental GraphicsMaintaining a consistent and welcoming

atmosphere is important to making our community

feel comfortable and excited to be visiting

React. When one enters the React Art District we

want them not to simply feel like they have just

continued into a new shopping complex, or strip

mall, but that they are in a new world. Having

environmental graphics and sculptures help

maintainthisatmosphere.From3Dsculptures,to

signage, and even stickers that identify business

that are react members, a strong sense of

creativity is formed.


Here you see an image of a lamp post banner

that would be hung on all lamp posts within

the area of the districts.


Hereyouseeimagesofa3Dsculptureof

our mark that would slowly arise out of the

ground the closer you get to the district at

each RTD station.


Here you see images of a sticker decal that

could be featured on the windows or doors of

local businesses within the district.


Environment InteractionOur goal is to get a reaction form everyone in the

art district. No matter what sense they use, we

want them to fully experience what it is to react to

their surroundings. For this reason, React offers

various interactive environmental features to draw

the community in.


Here you see a mockup of an interactive wall

that would be featured in the district. The wall

would include various things, like our mark,

floating around on a screen that you could

touch and change the color of, as well as

move it around.

ROBYN CLARK, JENNIFER GREENING, JODY METZGER, BETH ROSA, AND MARA STITT 107

40 WestRobyn Clark, Jennifer Greening, Jody Metzger, Beth Rosa, and Mara Stitt


“If you go from one end of Colfax to the other, you’ll find what you’re looking for all on that one street. It’s always been that way.”

- Dwayne Clarke, local business owner


HistoryA past notable for its important, unusual, interesting events: a street with a history.


In the early 1850s miners came to Colorado seeking the mother load.

They blazed a trail that would become Colfax Avenue.


In 1859, Denver was 1 year old, growing rap-idly and in need of a main street.

Colfax Avenue was officially created.


In the 1950s car culture hit the nation and drivers sought a main thoroughfare.

Drivers and travelers turned to Colfax Avenue.


Since those days, merchants and residents alike have sought a high traffic area in which to live and peddle.

Colfax Avenue became the obvious choice.


In 2011, artists and free thinkers seek a place to gather and create.

Again, we are turning to Colfax Avenue.


Where great art comes together.We are a community oriented neighborhood committed to cultivating experiences of art & life.


0


BecauseofColfaxAvenue’svasthistorymany

people consider it to be a Colorado landmark. So

it is only natural to want to name our arts district

after the street. However naming locations after

Colfax is hardly unique.

Since Colfax has been part of US highway 40 for

nearly a century, we thought is was appropriate to

name our arts district 40 West.

40 West promises an artistic, community driven

learning experience by introducing an environment

of art galleries, live and work spaces, local

musicians, and local businesses.

JustastheareaplayedahugeroleinColorado’s

history, 40 West Arts District will have a big impact

on the lives of the people in the community. Here

people can interact with art in any way they like.


Logo IdeationsWith our logo ideations we were inspired by the

US highway shield and the compass. We wanted

something that said contemporary but also

something that was reminiscent of the rich history

of Colfax Avenue and the community.


Word mark IdeationsThese are some of the type treatments we

experimented with when working with 40 West

spelled out rather than numerically. We ultimately

decided that using 40 West numerically was more

in line with our vision.


Lobster Bauhaus Std Garamond

Auriol LT Std DIN 1451 Std Americana Std

ITC Clearface Std Peignot LT Std ITC Benguiat


Final LogoWe decided that this logo was the best choice

because it is clean, simple, contemporary, but

also slightly reminiscent of the US highway

shields, and is completely in line with our vision

for the arts district.


Lockup IdeationsWe added our tag line “Where Great Art Happens”

and experimented with the placement of it. We

decided that the top right was the best option.


where great art happens.





Color PaletteWe wanted the color palette to come from the

community, be inspired by the community, and

be for the community. We chose colors that best

represented the fun atmosphere. We took the

colors right from the community because the

community is one of the most important aspects

to the 40 West Arts District. The community is the

base of what 40 West is.


C:98 M:73 Y:50 K:52

C:35 M:100 Y:35 K:10

C:53 M:00 Y:100 K:00

C:100 M:95 Y:05 K:00

C:100 M:00 Y:00 K:00

C:00 M:78 Y:100 K:00

C:00 M:96 Y:100 K:13

C:00 M:00 Y:00 K:20

C:00 M:00 Y:00 K:100


Color logo and tag line


where great art happens. where great art happens.









Final Color LockupWith the final color lockup we chose to not

limit ourselves to one or two colors because

our colors come directly from the community.

We wanted to give the option of all the colors

so the diverse community would always be

represented in our identity.


40 West Arts District A dif ferent kind of place, a different kind of experience.

For more information visit: www.40west.com www.facebook.com/40W

This represents the identity of 40 West Arts

District. There are 40 shapes that as a whole

represent us. The 40th shape is different which

symbolizes that 40 West is different. 40 West

is a different kind of place, a different kind of

experience, a place where great art happens.


Business CardsThe concept behind our business cards is that

each resident as well as each person who

works for or at 40 West has the opportunity

to have business cards. Each person gets the

choice of color, layout, and where if at all the

diecutis.Eachperson’scardisuniquebutstill

clearly apart of the 40 West brand.


Jody Metzger1600 Pierce St

Lakewood CO 80214

[email protected]

www.jodymetzgerdesigns.com

Robyn Clark1600 Pierce St

Lakewood CO 80214

[email protected]

www.rclark.com

Eric Skogstad

1600 Pierce St

Lakewood CO 80214

303-387-4286

[email protected]

www.ericsdesigns.com

Beth Rosa1600 Pierce St

Lakewood CO 80214

[email protected]

www.bethrosa.com

Jennifer Greening

1600 Pierce St

Lakewood CO 80214

[email protected]

www.greeningdesigns.com

Mara Stitt1600 Pierce St

Lakewood CO 80214

[email protected]

www.marastittdesigns.com


WebsiteWe kept the website simple. When the user first

comes to the page all the circles are green but

when the user hovers over each individual circle

they change to a image of an event, or gallery,

or store in the art district. The user can click on

the circles and more information will pop up for

the user to see and peruse.


About 40W

Subscribe

News + Events

Contact

Studios + Galleries

Membership

Calendar

Social Networks

Facebook

Twitter

After school Program

Art classes

The Market

© 2011 40 West Arts District

About 40W

Subscribe

News + Events

Contact

Studios + Galleries

Membership

Calendar

Social Networks

Facebook

Twitter


Art classes

The Market


About 40W

Subscribe

News + Events

Contact

Studios + Galleries

Membership

Calendar

Social Networks

Facebook

Twitter


Art classes

The Market


About 40W

Subscribe

News + Events

Contact

Studios + Galleries

Membership

Calendar

Social Networks

Facebook

Twitter


Art classes

The Market



“A community needs a soul if it is to become a true home for human beings.”

- Pope John Paul II

Around Town


With the art and new life of the 40 West Arts

District there are new possibilities for revitalizing

the neighborhood. 40 West gives the community

and visitors a chance to celebrate their differences

in a fun, carefree environment. The 40 West arts

district will renew the area, and create a better life

for those living here. With transforming neglect

and unkept buildings and neighborhoods the art

district will inspire change.

As art and people come together, the district

promises new possibilities. Colfax and this area has

thrived throughout the years, it is with the new 40

West Arts District that we will continue to progress

and we welcome the coming change. We celebrate

Colfax history, the community and the art bridging

the culture and beauty of the neighborhood with

the inspiring changes of 40 West.


The ParkThe Park is one unique feature of the arts district.

Interestingly from above the park takes the shape

of40West’slogo.Theparkisanimportantaspect

to 40 west because it is a main gathering place

for families, friends, visitors, and residents alike.

It features a large fountain in the shape of a W

that children, teens, and adults can play in. Also in

the park is an amphitheater that has a large LCD

Screen so the community can enjoy watching

sports games, movies, and television together. It

also offers a great place to sit and enjoy lunch or

work on homework.


In the park the swings are a very unique feature.

The construction is more unique with the idea

to attract children, along with colors. Metal bars

are used instead of chains because they make

the swing movement more stable. The seats are

also more comfortable. The mechanical system

will additionally increase safety and durability

of playground swing. There is possibility of

combining swings the result of that is a spiral

shape. The colors have richer warmer tones,

their task is to make swing more desirable and

to enrich different environments.

Park Features


Also in the park are concrete seating features

that are shaped uniquely. It gives the community

a great place to sit and enjoy while keeping the

park enjoyable and sustainable.

The park will also have a couple puckleball

fields. Puckleball is like soccer on a uneven

field. It is unique and a great place for family and

community fun.


A very unique feature of the park are the

chairs. Each chair is a letter and is made out of

sustainable materials. The chairs will be placed

around the park so the community can enjoy

sitting on their own letter.


Also another feature that will let every visitor,

guest, resident, and worker know where they are

the giant Ws that will be placed around the area.

The Ws are not strictly for way finding but also

for artists and children alike to decorate. They will

be made out of sustainable materials including

bricks from the local brick factory and concrete.

Some will be strictly for visiting artists to do what

they like with but most will be for the community

to spray paint, paint, use chalk, or whatever

medium they would like.


Part of the design of 40 West is knowing right away

that when you step off the lightrail platform you

know where you are. Its important for the visitor or

resident to know they are in the right place.

Lightrail Signage


40W



Not only is it important for a visitor or resident to

know they are in the right place on the lightrail

platform, but also it is important everywhere in the

district. At 40 West we want everyone who comes

to visit, eat, play, work, or live to know exactly

where they are and feel apart of the community.

Area Signage


ArtsDistrict

Enjoy

ArtsDistrict

Play

ArtsDistrict

Celebrate

ArtsDistrict

Listen


To help visitors and residents at 40 West there

will be signs around the whole district that inform

them about upcoming events as well as how to

get different places.


Welcome Center

Kokoum Gallery

Modern Medieval Masterpieces

Crazy Town

South Pole

Argentina

Anywhere

Purgatory

Winchell’s


At 40 West visitors will be able to always know

where they are as well as any upcoming events

and news because there will be posters and signs

in many places.



Each store and gallery that belongs to the 40 West

Arts District will get a window cling to put in their

window to alert visitors and residents that the

store supports 40 West.


At 40 West we want the visitors and residents to

feel they belong to the community. These items

will be available to purchase so everyone can feel

like they belong to 40 West.

Merchandise


What’sHappening“Wedon’tstopplayingcausewegrowold;wegrowoldbecausewestopplaying.”

- George Bernard Shaw


Part of the 40 West lifestyle is partaking in events.

40Westisn’tjustaplacethatyouonlythinkabout

on first Friday but also a place you can think of

any night of the week or month. 40 West not only

is centered around art it is also a community with

history and it is important to remember that and

40 West will continue to let the community grow

together in this new direction.


1¢

Can You

Finish the

Mission?

40 items in4 days

Starting Thursday May 10.Pick up your mission packet NOW

1st place wins a custom bike.2nd place wins a bike lock.3rd place wins a bike sticker.

at the welcome center.

For more info visit the welcome center on 13th and Lamar or go to 40west.com/events

Light it up!At the Block Party Bar-B-Que

SundAy June 51:30pm

On the corner of Lamar and 13th right next to the Light Rail.

Bring a side dish to share and come prepared to eat till you EXPLODE!

For more info visit the welcome center on 13th and Lamar or go to 40west.com/events


Forty West Arts District

JOIN US FOR KITE DAY!

JUNE 25th to 26thBring friends and family to check out the new Arts District located at Lamar Street Station


Celebrate the Arts at

40 West Arts DistrictLOCATED NORTH OF THE LAMAR STREET STATION

July 24th-25th

40 West Arts District A dif ferent kind of place, a different kind of experience.

For more information visit: www.40west.com www.facebook.com/40W


art + food +

fun + rmcad =


“This period of time between the school bell and the factory whistle is a most vulnerable time for children. These are the hours when children are more likely to engage in at-risk behavior and are more vulnerable to the dangers that still exist in too many neighborhoods and communities.”

- Former Vice President Al Gore

After School


The after school program at 40 West combines

many things to create a successful program. It

connects with Molholm Elementary School and

surrounding middle schools, including Wheat

Ridge Middle School, Creighton Middle School,

and Lumberg Elementary School. It offsets

budget cuts that eliminate traditional public

school art classes and provide the proper space

and materials needed. It attends to the needs of

working parents/guardians by either being a free

or low-cost program. It creates a safe and inviting

environment for children.

After School ProgramThe after school program is a continuation of skills

taught in the classroom. It creates a community

learning center that provides: homework help,

mentoring & counseling, art & educational

programs, and challenging curriculum. The

program utilizes modern technology and builds

student’sdigitalskills.Itengagesstudents

in constructive critiques that are project/age

appropriate. Every student is able to display work

produced within a gallery that is integrated into the

after school building.


Join us for a series ofinformational meetings.

Beginning May 2011.

Introducing

a new

option.

40W

After School

Join us for a series ofinformational meetings.

Beginning May 2011.

After School

40 West

style.

40W

After School

Your old technology creates new opportunities for students.

Beginning May 2011.

40W

After School

Donateyour old technology.


The 40 West Arts District is a nod to the history of the area and will help revitalize local communities and businesses.40WestArtsDistrictwillenrichpeople’slives by providing a safe and enjoyable environment.

It is an ideal place to learn, create, and grow within the

art and design world.


PROFILES


Bree Heiss

Ryan Scott

Jennifer Greening

Jody Metzger


Jared Brown

Joe Garrick

Brandon Mannheimer

Robyn Clark


Tyler Gaskey

Cody Moiseve

Mara Stitt

Patrick Vinson


Beth RosaNick Valadez

Fred Murrell


CONCLUSION


We have reached the end of our design systems

journey here, and while it has covered many pages

and lasted many weeks, we leave knowing that

this is only the beginning for both this arts district

and ourselves as designers. As daunting as it

seemed, this is merely the road to bigger and

better things, for RMCAD, for the City of Lakewood,

and for us. For taking the time to read our story,

we hope you enjoyed yourself, and say:

Thank You.

40 West II

Documents

Transcript of 40 West II