40 Below Summit Presentation
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Transcript of 40 Below Summit Presentation
Marketing YourselfIn the Facebook Generation
Imagine you’re one of 4 final candidates for your dream job at XYZ, Inc. The hiring manager just Googled you.
Will you be prepared?
1 out of 5Job-seeking ’09 college grads landed a job
43%reject based on negative content
50%solidify based on positive content
Your Web Presence Affects Your Career
83%recruiters research applicants online
You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
RSS
RSS (find & deliver new content)
Step 1: Set up Your RSS Reader
google.com/reader
Step 2: Subscribe to RSS Feeds
Step 3: Subscribe to Relevant Keywords
Step 4: Organize and Manage Your Reader
You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
Why Build Your Home Base?
Your website/blog is the single best way to give employers a deep look into what you’re passionate about and what you care about most.
Your Google results are your resume
What are the leaders in your field doing?
Find the leading bloggers in your industry
Read their recent posts, note their style and content.
Build Your Home Base
Solve problems
Ask questions
Start a debate
Link to news
Provide entertainment
List the top 7 links from your RSS feedCreate a compelling About Me page with your qualifications, plus contact info to reach you
Build Your Home Base
Write how you speak
Revise and proofread posts
Keep content relevant to your career goals
Cite sources
Mention other bloggers
Link to current events
Make it a habit. Write one blog
post once a week
Build Your Home Base
Build a relevant and engaged community
Respond to every comment
Comment on other relevant blogs
Engage bloggers on Twitter
Write posts for more established bloggers
Let people know you care
You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
How Search Engines Work
Search term Results
Google Rank Factors for a Search Term
Sites that link to the site
Keyword density
Domain Name
Content Rules All
Choose the Name You SEO For
Robert Sherman RJ Sherman
Interlink Your Profiles
You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
26% of employers look you up on Twitter
Create a focused, targeted profile
Build your network
Add value to your community
Find a job
Twitter Step 1: Username, Headshot & Bio
Twitter Step 2: Create Your Custom Background
Twitter: Be Someone Worth Following
Twitter: You’re Not Special… Yet
Tweet interesting, relevant links
Answer questions
Retweet updates you find valuable
Ask relevant questions
Engage your community
Twitter: Build Your Network
Twitter Step 4: Follow Industry Leaders
Twitter Step 5: Interact With Industry Leaders
Twitter Step 6: Interact with Relevant Users
Twitter Step 7: Find a Job
LinkedIn Strategy
Create a focused, targeted profile
Build your network
Add value to your community
Find a job
LinkedIn Step 1: Headshot & Headline
Headline Headshot
LinkedIn Step 2: Summary & Experience
LinkedIn Step 3: Import Your Contacts
LinkedIn Step 4: Customize Your Invite Text
DON’T use the default:
DO customize it:
LinkedIn Step 5: Recommendations
Ask
Receive
LinkedIn Step 6: Apps to Promote Your Content
LinkedIn Step 7: Participate in Relevant Groups
LinkedIn Step 8: Find Relevant Jobs
LinkedIn Step 9: Convey What You’re Looking For
LinkedIn Step 10: Public Profile URL
Email signature, resume, business card, website
Facebook: #1 Brand Killer
Facebook: The Golden Rule
Either keep it clean, or keep it private.
Facebook: Profile Privacy Settings
= Be careful
Facebook: Profile Privacy Settings
You Will Learn How To…
1. Get savvy using RSS
2. Build your home base online
3. Become visible online
4. Grow and tap your network
5. Manage and market Brand YOU
Our Tools
Hireability Dashboard Overview
blog.brand-yourself.com twitter.com/brandyourself
Sign up for free and check out our blog
Inquire about internships at [email protected]