4 Ways To Increase Profits, Perfermonace and Sales
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Transcript of 4 Ways To Increase Profits, Perfermonace and Sales
4 proven methods toincrease your business’s success.
Increase sales & profits
Would you be happy with more profitable sales?
Would you like to increase customer/client satisfaction?
Would you like to increase brand awareness?
Would improved employee morale improve your profits?
www.promotingmybrand.com
Create Incentive programs to increase sales.
Successful incentive programs reward immediately! As a rule, the faster the reward is delivered, the greater the enthusiasm for the incentive program.
Give your sales staff a reason to get out there and sell, sell, sell.
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#1
Incentive Program Return on Investment
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1 2 3 4 5 6 $-
$5.00
$10.00
$15.00
$20.00
$25.00
Invest
ROI
$3.50
$7.00
$10.50
$14.00
$17.50
$21.00
InvestROI
Provide Customer rewards for referrals and to increase
repurchase?A well executed customer loyalty program can deliver a substantial array of strategic benefits.
A recent study conducted by Maritz Research indicated that out of 1,205 adults polled, 49% participate in some form of customer-reward program. 80% indicated they do more business with companies because of reward programs.
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#2
Target market to the most likely buyers of your products/services to
create new customers.Determine who is your best customer, who can afford and consistently buys or needs your products and/or services.Design a mail piece that provides data on solutions that meet their needs and target market.Arrange for consistent, repetitiouscontact with this target market,educate the potential client on your product and service.
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#3
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Recognize your employees for their contributions!
Incentive programs can improve communication and build positive attitudes of employees who are assigned to do the same tasks. These programs always improve productivity, which leads to higher profits.
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#4
“There are two things people wantMore then Sex & Money…
Recognition & Praise”
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Get results! Happy employees increase customer satisfaction
When you recognize people effectively, you reinforce the actions and behaviors you most want to see people repeat. Employees feel cared about and appreciated. It may see simplistic, but people who feel recognized and cared about are more productive.
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1Does your incentive program increase sales?
2 Is your customer rewards programs increasing repurchases
and referrals?3
Do you target market the most likely buyers of your product/service ?4
Have you recognized staff/team members for their contributions? Happy employees increases customer satisfaction.
In summary, 4 methodsto increase business success.
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You Ask
“Why should I put my logo on a pen or keychain? Nobody remembers
the name of the company that advertises on those tchotchkhes.”
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Solution = End users remember the brands on the items they’ve received
Weara
blesBag
sCap
sSh
irts
Awards
Writi
ng Instr
umentsCups
Calendars
Desk Acce
ssorie
s0%
10%20%30%40%50%60%70%80%90%
100%94% 90% 89% 87% 85% 85% 84%
69% 69%
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Cost per Impression/Total Impressions
Cost per impression Total ImpressionsCAPS; $0.002
BAGS; $0.002
WRITING IN-
STRU-MENTS; $0.002
CALENDARS; $0.003
CUPS/MUGS; $0.004
SHIRTS; $0.005
DESK/OFFICE ACCESSORIES; $0.007
CAPS
BAGS
WRITING INSTRUMENTS
CALENDARS
CUPS/MUGS
SHIRTS
DESK/OFFICE ACCESSORIES
0 2000 4000 6000 8000 10000
3380
8927
1561
1725
1782
2482
1676
• Link your brand’s image to a useful tool.• Your logo has the potential to be seen every time a desk
accessory, mug, useful tool is used.• Reward your best customers with a distinguished product
that can be a topic of conversation.• Leave a fun product behind instead of your business card,
it’s a GREAT icebreaker.• A good advertising product can last decades!
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Solutions is our middle name!
Carol Lamberson Floyd Lamberson262-620-0941 262-620-0940 www.promotingmybrand.com
The success of a business depends on the positioning and execution of its marketing strategy. With our expertise and wide variety of innovative and creative solutions, we can help you promote your brand message more effectively and economically. From print and promotional products to electronic communications, we’ll help create the integrated mix that will take your ideas and initiatives to the next level.
What is your #1 priority expenditure for 2011
Staff
Technology
Advertising/Marketing
Equipment/Infrastructure improvements
New Product development
New Business development
Insurance
Nothing
0% 5% 10% 15% 20% 25% 30%
10%
4%
23%
9%
5%
24%
2%
22%
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