4 Tips For Your Custom Polo Shirts
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Transcript of 4 Tips For Your Custom Polo Shirts
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4 Tips For Your
Custom Polo Shirts
Presented by Shoplet Promos
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You decided your company needs polo shirts… now what? Here are 4 things to think about
before moving forward!
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Questions to ask…
1. Who is your recipient?
2. What is your budget?
3. What type of polo shirt should I buy?
4. What color and size should I buy?
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Target Market
Does your market wear polo shirts? Certain demographics do NOT wear polo shirts
unless they are obligated to through work
If this demographic is your brand’s target market, DO NOT BUY PROMOTIONAL POLO SHIRTS
It may dilute your brand and confuse consumers
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Target Market
Are your employees going to be the recipients of the custom polo shirts? Popular way to promote team unity and
to appear more credible to customers
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Target Market
So, who will wear it? Young professionals? Interested in fashion? Business casual? Golfers? Athletes?
May require different styles of promotional shirts
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Budget and Goals
What is your overall budget?
What are your goals?
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Budget With literally hundreds of Polo Shirt options,
your budget is KEY
Cost effective Polo Shirts will allow you to purchase more shirts with your budget – leading to more people seeing your logo and more impressions
High quality Polo Shirts may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty
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Goals
Quality vs. Quantity Higher reach? Want as many people to
recognize your logo as possible? Go for Quantity
Increase brand loyalty? Impress at a Trade Show? Go for Quality
The correct answer: it depends and it’s most likely a combination of both strategiesVS.
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Styles
The fun part! Choosing what style to purchase!
▪ Fabric Type
▪ Colors
▪ Sizes
▪ Extras?
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Fabric Type?
There are so many styles to choose from – you need to make sure your fabric works with your market For example: Upscale, dressy =
mercerized cotton polo or athletes, active = moisture wicking polo
Upsc
ale!
Athletic!
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Colors
Unlike a clothing line, you can’t offer many different color options Does it compliment your logo design? Does it fit within your brand colors?
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Sizes
If you don’t know exact sizes, choose a nice distribution of sizes XS to XXXL
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Variety
Don’t forget to get Men’s Polo Shirts, Women’s Polo Shirts and Youth Polo Shirts if applicable!
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Overview 3 Things To Focus On
Who is your recipient? TARGET MARKET WHAT DO THEY WANT
What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE
What style should you buy? FABRICS, COLORS, SIZES
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