4 Tips for Writing Outstanding Web Copy
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for Writing Outstanding Web Content 4 T I P S 1 Include Keywords Do keyword research based on your industry & find a relevant keyword or phrase. Use it: - In your blog title - In the first paragraph - 1-5 times in the body - In the image alt text - In the meta description 2 Take Note of Content Length Make sure your content is 300-500 words at a minimum. Content longer than 2,000 words ranks better in SERPs. 3 Format Your Posts to be Web-Friendly Break up big paragraphs of text & keep chunks 1-3 sentences long. Format posts using: - Headings and subheadings - Bulleted and numbered lists - Bold and italic to emphasize important points - Images to break up text and provide supporting visuals - Bold Italic 4 Use Internal and External Links Incorporate both external links to others’ content as well as internal links to your own within every blog post. Your Site A Popular Blog External Links The Takeaway If you follow these four basic tips for writing web copy, you’ll be well on your way to gaining a following, increasing web prospects, and closing more sales. Brought to you by
Transcript of 4 Tips for Writing Outstanding Web Copy
for WritingOutstandingWeb Content4T
IPS
1 Include KeywordsDo keyword research based on your industry & find a relevant keyword or phrase. Use it:
- In your blog title
- In the first paragraph
- 1-5 times in the body
- In the image alt text
- In the meta description
2 Take Note of Content LengthMake sure your content is 300-500 words at a minimum. Content longer than 2,000 words ranks better in SERPs.
3 Format Your Posts to be Web-FriendlyBreak up big paragraphs of text & keep chunks 1-3 sentences long. Format posts using:
- Headings and subheadings- Bulleted and numbered lists- Bold and italic to emphasize important points- Images to break up text and provide supporting visuals
- Bold Italic
4 Use Internal and External LinksIncorporate both external links to others’content as well as internal links to yourown within every blog post.
Your Site A Popular Blog
ExternalLinks
The TakeawayIf you follow these four basic tips for writing web
copy, you’ll be well on your way to gaining afollowing, increasing web prospects,
and closing more sales.
Brought to you by
