4 TIPS FOR CHOOSING A WEB ADDRESS

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ABOUT VERISIGNVerisign powers the invisible navigation that takes people to where they want to go on the Internet. The company operates the infrastructure for a portfolio of top‐level domains, including .com and .net, and offers a suite of infrastructure assurance services—including Managed DNS, DDoS Protection and iDefense Security Intelligence Services.

Your domain name doesn’t have to be your business name. Try using keywords that describe your business, services, or brand to help customers find and remember your website. For example, if you’re based in Texas and want to be known for your unsurpassed quality, “bestbakeryintexas.com” is a great option.

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1. Use Keywords

With millions of Web addresses in use, make yours catchy and memorable. Need ideas? Try a name suggestion tool to help you brainstorm.

2. Be Memorable

Domain extensions (e.g. .com, .net, .edu) can have specific uses, so make sure to choose one that is aligned with your business, is credible, and is widely recognized. Customers should feel safe visiting your website, so a domain name extension your customers know and trust is important.

3. Use an Appropriate Domain Name Extension

Consider purchasing various domain extensions, as well as alternative spellings of your domain name.

4. Protect and Build Your Brand