4 Three Imperatives for Advancing Product and Systems Development
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7/27/2019 4 Three Imperatives for Advancing Product and Systems Development http://slidepdf.com/reader/full/4-three-imperatives-for-advancing-product-and-systems-development 1/22 Three imperatives for advancing product and systems development Mike Kuklenko Director WW Sales IBM Rational Systems
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Transcript of 4 Three Imperatives for Advancing Product and Systems Development
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
http://slidepdf.com/reader/full/4-three-imperatives-for-advancing-product-and-systems-development 1/22
Three imperatives for advancing product and
systems development
Mike Kuklenko
Director WW Sales IBM Rational Systems
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
http://slidepdf.com/reader/full/4-three-imperatives-for-advancing-product-and-systems-development 2/22
Increasing rate of changeReaching for the stars
MARS
MOON
SPACE
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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Increasing rate of changeThe power of possibilities
WIND TURBINE
HYDROPOWER
STEAM BOILER
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Increasing rate of change Automotive innovations
MECHANICAL
SOFTWARE
ELECTRONIC
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Increasing rate of changeTelecommunication innovations
Android phone
CELL PHONE
SMART PHONE
FLIP PHONE
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The Pace of Innovation is increasing
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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The bar is rising
MARS WIND TURBINE SOFTWARE SMART PHONE
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A systems approach to productdevelopment
Electrical/Electronics
Design
Mechanical Design
Embedded
Software
Development
Market
Assessment
System
Verificationand Validation
System
Test
System
Requirements
System
Design
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Implementat ion
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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Product development under siegeEmbedded Software: The tipping point for systems engineering?
Product features designed using a combination
of mechanical and electronic components,
animated by controlling software
Building features in software much less expensive,
more flexible than in hardware
The key differentiating factor of
today’s products
Affecting many industries
Product development and products leveraging cloud and socialgenerates decision-making fodder for big data, analytics
Multi-use personal electronics
Programmable functions in appliances,
home lighting systems, …
User choice in-flight entertainment
Requires a systems engineer ing approach
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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A systems approach requires systemicchangeNew ways of working across the extended enterprise
Multiple disciplines with own
views and systems
Many sources
of requirements
Many users
of requirements
Many autonomous
organizations
Operates as a single virtual
organization
Results in complex
data exchange
Requires intelligently
integrated data
Iterative development across
multiple functions
Single logical source
of the “whole” truth
Lifecycle traceability
of decisions and change
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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INCOSE fosters a systems approach
• Overview
• The International Council on Systems Engineering (INCOSE) is a not-for-profitmembership organization founded to develop and disseminate the interdisciplinaryprinciples and practices that enable the realization of successful systems.
• Goals
• To provide a focal point for dissemination of systems engineering knowledge.
INCOSE membership has
grown to over 8400 since
1991!
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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A systems approach to productdevelopment
Electrical/Electronics
Design
Mechanical Design
Embedded
Software
Development
Market
Assessment
System
Verificationand Validation
System
Test
System
Requirements
System
Design
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Implementat ion
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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Electrical/Electronics
Design
Mechanical Design
EmbeddedSoftware
Development
Market
Assessment
System
Verificationand Validation
System
Test
System
Requirements
System
Design
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Three imperatives for a systems approachto product development
1. Traceability across the lifecycle
3. Collaboration across engineering disciplines
2. Access to all engineering information
Implementat ion
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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Market
Assessment
System
Test
System
Design
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Implementat ion
Rational Quality Manager
IBM Rational DOORS
Rational DOORS Next Generation
1. Traceability across the lifecycle
System
Requirements
System
Verificationand Validation
Electrical/Electronics
Design
Mechanical Design
Embedded
Software
Development
Three imperatives for a systems approachto product development
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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1. Traceability across the lifecycleMarket
Assessment
System
Test
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Implementat ion
System
Requirements
System
Verification
and Validation
System
Design
Rational Design Manager
Electrical/Electronics
Design
Mechanical Design
Embedded
Software
Development
2. Access to all engineering information
IBM Rational Engineering
Lifecycle Manager
Three imperatives for a systems approachto product development
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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1. Traceability across the lifecycle
Electrical/Electronics
Design
Mechanical DesignEmbedded
Software
Development
System
Verificationand Validation
System
Test
System
Requirements
System
Design
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Implementat ion
2. Access to all engineering information
Market
Assessment
3. Collaboration across engineering disciplines
Three imperatives for a systems approachto product development
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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Expanding lifecycle capabilities
IBM
Rational Software
IBM
Tivoli Software
Continuous Feedback
Design
and Build
Engineering
Operation
and MaintainAnalytics
Database
IBM Business
Analytics Software
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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New features driven from increasing
consumer expectations
• Multimodal HMI
• HD Displays
• Improved Voice
Control
• Connected World
• Telematics
• Connected Navigationaugmented offboard
• Media Managementonline and local
• HD Audio / Video
• Full Feature Rear SeatEntertainment
What will the consumer expectations of tomorrow be?
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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• Brand new HTML5 Media Player and HVAC interface
• Remote HVAC control through smartphone
Automotive crowdsourcing has delivered innovation in just 3 weeks!
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
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Electrical/Electronics
Design
Mechanical DesignEmbedded
Software
Development
Market
Assessment
System
Verificationand Validation
System
Test
System
Requirements
System
Design
Deployment/
Release to Mfg.
Customer
Requirements
Operations and
Maintenance
Implementat ion
1. Traceability across the lifecycle
3. Collaboration across engineering disciplines
2. Access to all engineering information
Three imperatives for a systems approachto product development
7/27/2019 4 Three Imperatives for Advancing Product and Systems Development
http://slidepdf.com/reader/full/4-three-imperatives-for-advancing-product-and-systems-development 21/22
In this new era of engineering…
…think of what’s possible
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© Copyright IBM Corporation 2013. All rights reserved. The information contained inthese materials is provided for informational purposes only, and is provided AS IS withoutwarranty of any kind, express or implied. IBM shall not be responsible for any damages
arising out of the use of, or otherwise related to, these materials. Nothing contained inthese materials is intended to, nor shall have the effect of, creating any warranties orrepresentations from IBM or its suppliers or licensors, or altering the terms and conditionsof the applicable license agreement governing the use of IBM software. References inthese materials to IBM products, programs, or services do not imply that they will beavailable in all countries in which IBM operates. Product release dates and/or capabilitiesreferenced in these materials may change at any time at IBM’s sole discretion based onmarket opportunities or other factors, and are not intended to be a commitment to futureproduct or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo,Telelogic, the Telelogic logo, and other IBM products and services are trademarks of theInternational Business Machines Corporation, in the United States, other countries orboth. Other company, product, or service names may be trademarks or service marks of others.
