4 Steps to Get Your First 4 Customers

by Alex Berman from

Alex BermanChief Marketing Sumo

InspireBeats.com$20 million+ Leads Generated

$2 million in B2B SalesDigital Nomad

I used these exact 4 strategies to build up a content marketing company, and

still use all of these today at InspireBeats

Here we go..

1. Know who you’re targeting

There are plenty of resources online about how to come up with business

ideas

Services are generally the easiest

Easy businesses to start:● Web design● development● content writing● Social media● SEO or Pay per click management● whatever you have skills in

Once you have an idea..

You want a specific industry in mind

Job title and company size

Example of a good ICP:

I want to sell blog content to startups that have raised between 1 and 10 million

dollars and are hiring for content managers

Once you know who you’re selling to…

2. Start with your friends or bosses

My first few customers were all friends

They want to give you a shot, especially people that have hired you full-time

Make a list of people you know that own a company and might benefit from your

service

Reach out to them with a quick email

Email example:

Subject: Need blog content?

Hey Mark, want to start by saying how big of an inspiration you’ve been. Partially thanks to you I’m starting a content company :)

I saw that your company blog could use some stronger content - most of the big names are able to drive massive leads with content marketing. Would you be open to having me write a couple posts as a trial? Would love to catch up either way.

Thanks!

-Alex

This should get you at least 1 client

Once you’ve talked to everyone that’s ever paid you..

3. Ask those people for referrals

Any professional colleagues or coworkers you have, ask if they know

people that match your criteria

The more specific with them you can be the better

Ask at least 15 people, give them your criteria and see what they say

Finally…

4. Reach out to strangers

Go on linkedin or angellist and make a list of companies that match your criteria

Identify who the founders of these companies are

Guess the email address using a tool like EmailHunter.co

Reachout with a cold email like this:

Course on cold emailing:http://bit.ly/1R0D7Zv

To recap...

4 Steps to Get Your First 4 Customers:1. Know who you’re targeting2. Start with friends/bosses

3. Ask everyone for referrals4. Reach out cold and scale

Any Questions?

Alex Berman

Chief Marketing Sumo @ InspireBeats

Mail: alex@inspirebeats.com

Twitter: @alxberman

Need more leads or sales support? http://inspirebeats.com

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