4 Steps to Enhance Your Facebook Page Engagements
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Transcript of 4 Steps to Enhance Your Facebook Page Engagements
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Digital Profit Club 2014 #3
4 Steps to Enhance Your Facebook Page Engagements
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Let’s Recapped
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Our focus on last mee/ng
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Personal Profile
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Facebook Group
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Facebook Page
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Welcome to your new page
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Facebook Page’s Objec>ve -‐ Engaged Target Audiences
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1. Define Your Target Market
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Facebook Page Insights
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Criteria SelecEon
SelecEon Results
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Budget & Schedule
Cost per AcEon
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2. Get the Tone Right
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While communicaEng with fans you should: • speak like them • think like them • act like them
What do they want from you?
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What kinds of contents should we include in our Facebook Page?
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#1. Educa>on Informa>on – beneficial to your target audiences
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#2. Humor & Fun – for a good laugh / cheers your fans
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#3. Company Event: • Lunch / Dinner • Birthday party • Road Show • Exhibi>on
q Pre Event (planning)
q Event (execu>ng) q Post Event (reviewing)
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#4. Sales & Promo>on
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#5. Company Image / Iden>ty /Brand Ambassador
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#1. ATTENTION • Post interes/ng contents to a9ract
your target audiences.
#2. INTEREST • LIKE & follow your Facebook Page.
#3. DESIRE • This is where your target audiences,
will Like / Comment / Share your contents with their network
#4. ACTION • Buy / Engage your product or service
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3. TesEng & Measuring
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Best Timing to POST From the graph below, Facebook will show you when are your fans go online. Search for the peak online hour and post your contents. It shall achieved the highest visibility.
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4. PosEng Schedule & Content
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POST Scheduling Facebook Page came with the Schedule Post feature. Page’s admin can pre-‐set when they prefer the post to be display to their target audiences.
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Timeline Album Photo Album
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Tag the people inside the photo To achieve maximum exposure and engagement.
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DescripEon is a MUST Always write a short descrip/on about the posted photo. Never leave the descrip/on column with a blank.
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Title and DescripEon on Photo Album
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AddiEon Features:
• Offer – create an offer to be given away • Event – create an event for par/cipa/on • Milestone – a milestone to be remember
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Offer
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Event
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Milestone
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• Where to get daily contents for my Facebook Page?
• Pos/ng PDF File / Power Point on Facebook
• Facebook Apps
• External Image Folder
• Sample and case study
To be con>nue….
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Social Media Coach Leow LeikHong
TwiZer @leikhong www.facebook.com/digitalprofitclub
Email: [email protected]