©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights Reserved.

Showcase Pages are

extensions of your Company

Page, designed for

spotlighting a brand,

business unit or initiative

This is a Showcase Page A new way to highlight your individual brands

©2013 LinkedIn Corporation. All Rights Reserved.

1. Start your page off right

2. Build your audience

3. Spread the word

4. Serve up compelling content

4 Steps to Getting the Most Out of Your

Showcase Pages

©2013 LinkedIn Corporation. All Rights Reserved.

1. START YOUR PAGE OFF RIGHT

Upload a compelling banner image & description that clearly defines your

brand’s purpose to your members.

Start with the best productivity products and add a healthy dose of

collaboration. Connect instantly with your teams from everywhere. Microsoft

Dynamics: built for any device, anywhere. Built for you.

Website Industry

http://www.dynamics.com Information Technology and Services

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2. BUILD YOUR AUDIENCE

Invite employees to follow your page.

Then draw in the broader LinkedIn audience through Targeted Status Updates

from your parent Company Page.

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3. SPREAD THE WORD

Drive awareness of your new Showcase Page by adding a LinkedIn Follow button

to your websites, blogs, and other marketing materials. Use Follow Ads to

encourage your target audience to follow your page.

Follow Sudeep, you might like to follow

Sudeep Microsoft Dynamics

Keep up with updates about Microsoft Dynamics

+ Follow

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4. SERVE UP COMPELLING CONTENT

Showcase Pages are all about content sharing, so be sure to post updates regularly.

Use Sponsored Updates to reach your target audience and

build your follower base.

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Continue to optimize your content &

analyze your audience’s needs through

the dedicated analytics for your

Showcase page.

WATCH YOUR COMMUNITY GROW

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CREATIVE CHECKLIST Optimize the impact of your page by checking off these creative

essentials

1. Page Name (Suggested 60 characters max)

2. Rectangular Logo (Dimensions: 100x60px)

Should be optimized for a white background

3. Page Description (70-200 characters)

4. Website URL

5. Square logo (Dimensions: 50x50px)

6. Hero image (Dimensions: 976x330px)

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Find out more: http://lnkd.in/showcase