4. Social Media

OMG-Thailand

Mapping the Future:

E-Marketing & Social Tools

Tiwa York

Director Platforms

Omnicom Media Group

Thailand Tourism Marketing 19 May 2011

OMG-Thailand

The Trends Social Local Mobile

OMG-Thailand

681,000,000 Registered

175,000,000 Registered

Source: Facebook.com & Twitter.com

Social

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Facebook as of Jan 24th, 2011

OMG-Thailand

Facebook as of May 10th, 2011

OMG-Thailand

Facebook Thailand – 7.8M Users on Feb. 6th

OMG-Thailand

Facebook Thailand – 9.3 M Users on May 10th

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4 Billion Mobile Phones 1.08 Billion Smart Phones 3.05 Billion SMS Enabled

Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry

Mobile

http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry









OMG-Thailand

Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx?category=industry










OMG-Thailand

Local

OMG-Thailand Check-in Applications are a hit in Thailand

OMG-Thailand

OMG-Thailand

Foursquare Top Check-ins List

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From Social Media To Social Commerce

OMG-Thailand

Social Commerce – The Buzz Word in 2010

Source: http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png

http://mediatransparent.com/wp-content/uploads/2010/12/Screen-shot-2010-12-21-at-12.54.46-PM.png

















OMG-Thailand

Groupon Fastest Growing Company Ever…

Infographic courtesy of socialcommercetoday.com

OMG-Thailand

Deal-of-the-Day Sales emerge in TH 2010

May

August

October

November

December

• Ensogo Launches in May

• Offer.us launches and disappears

• Sanook Coupon Launches in Aug

• Deal Didi Launches in Octoer

• TikTokThai launches in November

• Launches in December: • U2Deal • DealThailand • DoongChuayDai • BonBonDeals • Coucafe

• In Development:

• JaJoop • Dealsdee

OMG-Thailand

fCommerce hits Facebook

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Changing Perspectives

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*

*Source: Hubspot – Twitter for marketing presentation http://www.slideshare.net/HubSpot/twitter-for-marketing-and-pr-webinar-presentation/

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Owned

Engaging the Audience

Website, Corporate Blog, Facebook Page,

Twitter Account, Youtube Channel,

Mobile App

P . O . E . M .

Earned

Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter,

Youtube, Flickr,

Getting Feedback

Paid

TV, Print, Radio, Billboard, Point of Sale,

Banners, Search, Facebook Social Ads

Engaging the Audience

OMG-Thailand

31

Search Compare Read review Transact

Awareness Early Consideration Consideration Purchase

Online Consumer Journey

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2010 Google Zeitgeist

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OMG-Thailand

Before we move on….. Let’s chat about Tripadvisor

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Is tripadvisor important?

TripAdvisor.com attracts over 35 million unique visitors a month – comScore May 2010

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Are Singaporeans looking for Tripadvisor?

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Cornell Hospitality Report

OMG-Thailand

Top 25 WW Destinations: #18 Koh Phi Phi Top 25 Asia Destination: #4 Koh Phi Phi Top 10 WW Relaxation: #10 Bandara Resort & Spa

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Social Tools & Business Opportunities

Source: Facebook.com & Twitter.com

OMG-Thailand

The Opportunities

Revealing

Strategic

Insights

Driving

Commerce

Retail

Integration

Product

Development

Community

Building

Leveraging

Influencers

Sourcing

Content

Amplifying

Awareness

Activating

Employees

OMG-Thailand

“I want a Facebook

page!”

Your Brand

Here

OMG-Thailand

what consumers are saying

what the brand says

being involved

show and tell

Changing Perspective.

In order to realize the full potential of social media we need to

see the bigger picture and understand social’s role in achieving

business success.

digital tactic

strategic enabler

(to)

(from)

“

media strategies

consumer centric

business strategies

mass advertising

building relationships

a marketing tactic

learning initiatives

OMG-Thailand

Virgin America

Rewarding brand loyalists and influencers

OMG-Thailand

OMG-Thailand

Tiwa York Director Platforms

OmnicomMediaGroup nn

21st Floor, Amarin Plaza

500 Ploenchit Rd., Lumpini, Pathumwan

Bangkok 10330, Thailand T: +66 2 256 9890 - 2 Ext. 192

F: +66 2 256 9790

M: +66 81 770 5493

[email protected]

@tiwa

http://th.linkedin.com/in/tiwayork

[email protected]

www.facebook.com/tiwa.york

tiwa_york

OMG-Thailand

OMG-Thailand

PaidAwareness

TV, Print, Radio,

Billboard, Point of

Sale, Banners, Search,

Facebook Social Ads

Strangers

OwnedEngagement

Website, Corporate Blog, Facebook Page, Twitter Account,

Youtube Channel, Mobile App

Customers

EarnedFeedback

Blog Reviews, Comments, Forums, Ratings & Reviews, Facebook, Twitter, Youtube,

Flickr,

Fans

OMG-Thailand

Owned Engaging the Audience

Website, Corporate Blog, Facebook Page,

Twitter Account, Youtube Channel,

Mobile App

P . O . E . M .

Earned Blog Reviews,

Comments, Forums, Ratings & Reviews, Facebook, Twitter,

Youtube, Flickr,

Getting Feedback

Paid

TV, Print, Radio, Billboard, Point of Sale,

Banners, Search, Facebook Social Ads

Creating Awareness

OMG-Thailand

Creating Awareness

Getting Feedback

Engaging Your Audience

Earned Owned

Paid

4. Social Media

Documents

Transcript of 4. Social Media