4 PS MARKETING MIX ON SONYDmitri Rueger4 PsProduct PsVita Psp PS-PS3 T.Vs Stereo Systems GPS Computers CamerasPrice Security System $1,28 Vi!eo Co"#re"ce De$ices $8,2 Ps3 $23%.%% Ps Vita $2%%.%%Place &"'i"e Stores (Gamestop, etc.) *"!i$i!ua' store+,or- p'ace Pro!uct Distri.utors /0o'esa'e Distri.utorsPromotion Commercia's &"'i"e 1!s So"y Car! P'aystatio" Car!PricePrice goes a"y ,0ere #rom $2-$1, a"! more. T0eir security system a"! $i!eo co"#ere"ce !e$ices go #rom $1,28 - $8,2. 1"! 'ast'y t0eir !i3ere"t $arieties o# cameras go #rom $2,42 - $5,344. So t0ey s0o, t0at t0ey 0a$e sma'' mar-et items, .ut .ig items t0at 'et t0em compete ,it0 t0e .ig .oys.Place6or p'ace So"y ca" .e #ou"! i" ot0er stores 'i-e gamestop or .est .uy, a"! a 78 'ocatio"s o# its o," .ric- a"! ,a''. 9ou ca" a',ays 7"! t0em o"'i"e a"! o" t0eir ,e.site. :ut, So"y a'so 0as Pro!uct !istri.utors a"! ,0o'esa'e !istri.utors t0at 0e'p t0em mo$e t0eir pro!ucts ,it0 ease.ProductSo"y pro!ucts go #rom t0e p'aystaio" to t0e PS3. T0e" t0e psp to t0e ps$ita. 1'so t0ey ma-e CD p'ayers, 0a$e a'so ma!e TV;s a"! accessories to go ,it0 a'' t0eir pro!ucts. :ut a'so ma-e security systems, camcor!ers, gps, a"! computers a"! t0ey !o co"ti"ue to impro$e pro!ucts a"! t0eir #a"s -eep goi"g out a"! getti"g t0e "e,est re'eases o# t0eir items.PromotionSo"ys promotio"s co"sist o# commercia', a!s e$ery,0ere #or pro!ucts a"! t0eir "e, so"y car! a"! t0eir 'o"g 'asti"g p'aystatio" car!. T0ey !o try to gi$e .ac- to t0eir customers .y gi$i"g t0em #ree o"'i"e p'ay, a"! ot0er outsta"!i"g gi#ts.