8/7/2019 4. PR & Corp Comm - II

1/20

WELCOMETO

A SESSION ON

CORPORATEANDORGANISATIONL GOALS

By

K K R Patro

13/01/2011

8/7/2019 4. PR & Corp Comm - II

2/20

What is GOAL ?

8/7/2019 4. PR & Corp Comm - II

3/20

GOAL = DREAM + TIME LINE

8/7/2019 4. PR & Corp Comm - II

4/20

WHAT IS A CORPORATE ?

8/7/2019 4. PR & Corp Comm - II

5/20

A corporate is an institution that is granted acharter recognizing it as a separate legal entityhaving its own privileges, and liabilities distinctfrom those of its members. There are manydifferent forms of corporations, most of which are

used to conduct business. ...

8/7/2019 4. PR & Corp Comm - II

6/20

WHAT IS VISION ?

8/7/2019 4. PR & Corp Comm - II

7/20

Imagination: the formation of a mental image

of something that is not perceived as real andis not present to the senses.

8/7/2019 4. PR & Corp Comm - II

8/20

CORPORATE VISION

It is a short and inspiring statement of whatyour organization intends to become and toachieve at some point in the future.

8/7/2019 4. PR & Corp Comm - II

9/20

It contains commitments like:

1. Creating an outstanding value forcustomers & other stake holders

2. Developing a great new product orservice

3. Developing a great company. 4. To become the most preferred supplier 5. To become the pride of employees etc..

8/7/2019 4. PR & Corp Comm - II

10/20

EXAMPLES OF CORPORATE VISION

1.GE: We bring good things to life.

2.

3.Microsoft: To enable people and businessesthrough out the world to realize their fullpotential.

4.

5.Honda: Think Global, Act Local.

8/7/2019 4. PR & Corp Comm - II

11/20

POWER OF VISION

Boeing

1950: Become the dominant player incommercial aircraft and bring the world intothe jet age.

Current: People working together as oneglobal enterprise for aerospace leadership

8/7/2019 4. PR & Corp Comm - II

12/20

Ford :

Early 1900s: Democratize the automobile

Current: To become the world's leading

Consumer Company for automotive products andservices.

8/7/2019 4. PR & Corp Comm - II

13/20

Honda :

1970: We will destroy Yamaha

Current: To Be a Company that OurShareholders, Customers and Society Want.

8/7/2019 4. PR & Corp Comm - II

14/20

Sony :

1950s: Become the Company most known forchanging the worldwide poor-quality image of

Japanese products

Current: Sony is a leading manufacturer ofaudio, video, communications, and informationtechnology products for the consumer andprofessional markets. Its motion picture, television,

computer entertainment, music and onlinebusinesses make Sony one of the mostcomprehensive entertainment companies inthe world.

8/7/2019 4. PR & Corp Comm - II

15/20

Vision without action is a daydream.Action without vision is a nightmare."

8/7/2019 4. PR & Corp Comm - II

16/20

WHAT IS A MISSION STATEMENT ?

It is a formal, short, written statement of thepurpose of a company or organization.

The mission statement should guide the

actions of the organization, spell out its overallgoal, provide a sense of direction, and guidedecision-making.

It provides "the framework or context

within which the company's strategies areformulated.

8/7/2019 4. PR & Corp Comm - II

17/20

VISION POLICY STATEMENT

MISSION OBJECTIVES LIKE KRAs, KPIs

for performance evaluation

8/7/2019 4. PR & Corp Comm - II

18/20

TIPS FOR BEST CORPORATE MANAGEMENT

1.Love your job if you wish to do it well.2.Do what common sense dictates, because common

sense is most uncommon.

3.Follow the laws of nature.

4.A leader should have vision.

5.Dreams should be shared.

6.Management is perpetual creation.

7.Dont assume that something is impossible.

8.Transparent management fosters growth.

9.Bad times have their bright side

8/7/2019 4. PR & Corp Comm - II

19/20

ROLE PLAY

8/7/2019 4. PR & Corp Comm - II

20/20

THANKS