ASummer Training Report

Of(To study on penetration & marketing mix of tata docomo)

AT

Submitted in partial fulfillment of the requirements for the award of

degree

Of

Bachelor of Business Administration (BBA)

(SESSION 2014-2015)

Submitted To:- Submitted By:-

(KURUSHETRA UNIVERSITY, KURUSHETRA) NAME:- SUSHANK

CLASS:- BBA(3YEAR)

COLLEGE ROLLNO:- 7414

UNIVERSITY ROLL NO:-

I.B(PG)COLLEGE,PANIPAT( AFFILIATED TO KURUKSHETRA UNIVERSITY,

KURUKSHETRA)

Acknowledgement

Project work is never the work of an individual. It is more a combination of views, ideas

suggestions, contribution and work involving many individuals.

I wish to express my profound gratitude to Mr. Umang kapoor for giving me an opportunity

to be a part of their esteem organization and enhance my knowledge by granting permission

to do my summer training project under their guidance.

I would also like to express my heartfelt thanks to Mr. Sunit Sharma for the cooperation and

intellectual counsel he gave me throughout the work on this project. He remained a

continuous source of information and motivation for me.

I am grateful to Miss. Nisha Gupta my guide, for his invaluable guidance and cooperation

during the course of the project. She provided me with his assistance and support whenever

needed that has been instrumental in completion of this project.

Last but not the least; I owe my overwhelming gratitude to all the people who have

directly or indirectly contributed to the completion of the project and whose ideas and

practice I adopted in the project

Sushank Vats

DECLARATION

I, SUSHANK VATS, STUDENT OF BBA 5TH SEMESTER, STUDYING AT I.B COLLEGE OF

PANIPAT HREBY DECLARE THAT THE SUMMER TRAINING REPORT ON “TO STUDY ON

PENETRATION & MARKETING MIX OF TATA DOCOMO”“SUBMITTED TO

KURUKSHETRA UNIVERSITY, KURUKSHETRA IN PARTIAL FULFILLMENT OF

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION IS THE ORIGINAL WORK

CONDUCTED BY ME.

All the information and data in my project are authentic to the best of my knowledge and

taken from reliable source.

THIS SUMMER TRAINING REPORT IS NOT BEING SUBMITTED TO ANY OTHER UNIVERSITY FOR

AWARD OF ANY OTHER DEGREE, DIPLOMA AND FELLOWSHIP.

PRINCIPAL SIGNATURE SUSHANK VATS

PREFACE

Share trading in India is undergoing a transition and consolidation phase witnessed never

before. The competition is likely to become so severe after the entry of many players,

retaining a customer is most difficult practice for any service provider.

Though India has a very big untapped market but the players will not flourish unless they

change the way the customers are being served. Given the awareness level of today

customers every player has to treat with care and make the customer feel that he is the king.

Number of Online Share trader in India has crossed the line. More and more customers are

coming under this umbrella and many of the existing one are changing pavilion. So customer

retention and satisfaction is now more important as it was never before. Players keep coming

with new schemes in order to attract new customers and retain the existing one. This is being

supplemented with increased advertising and brand building efforts. Success of any

organization depends upon its being proactive. An often quoted marketing adage is to manage

a business well is to manage its future and to manage its future is to manage information.”

To give the student of management a feel of real world situation they are being sent to any

organization where they work on a prescribed problem or a topic and come out with various

conclusions and suggestions.

I am very lucky as I got an opportunity to work with “Sharekhan.”, which is showing

phenomenal growth and success in the Securities.

This project is an effort to do a depth study and analysis of various known commodities

which could help me in my whole career life.