4 New P's Of Marketing
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Transcript of 4 New P's Of Marketing
Tyler ReedCreative Strategist
PRODUCT
PRODUCT PRICE
PRODUCT PRICE
PLACE
PRODUCT PRICE
PLACE PROMOTION
INTERNET + PEOPLE
• Personalisation• Participation• Peer‐to‐Peer• Predictive Modelling
4 NEW P’S:
PERSONALISATION
• Listen to consumers• Give consumers choice• Make it all relevant
tailoring a consumer product or service to meet their needs.
PARTICIPATION
• Create an environment• Build communities• Reward participation
involving consumers in the marketing mix.
PEER‐TO‐PEER
• Marketing messages are social• Messages are more valuable and trusted• Make things easier to share
friends and peers are more trusted than adverts.
“In the online world, businesses have the opportunityto develop very deep relationships with customers,both through accepting preferences of customersand then observing their purchase behaviour over time.”‐ Jeff Bezos, Founder of Amazon.com
PREDICTIVE MODELLING
• Marketing that learns• Accept consumer preference• Consumer privacy, let them opt‐in
marketing that is relevant to consumer behaviour.
THANK YOU
Tyler Reedmobile: 082 664 7797email: [email protected]: www.tylerreed.co.zacompany: www.younique.co.za14th November 2007
For your time
about YouniqueYounique is a social media marketing firm that helps companies understand and applythe latest social media technologies and methodologies primarily to their marketing campaignsas well as public relations and the enterprise. Younique also assists companies in engaging andinteracting with the youth.