December 2013 VOL 9 FROM MD’S DESK ..... 1

EFL VALUES ........... 2

PRESS RELEASE .... 4

M.S.M.E focus ADD R ESSI NG T H E N EED S O F ENT ER PR EN EU R AND

PL ANT I NG T HE SEED S F OR A SEC UR E FUT UR E .

From MD’s Desk

As we approach the last

month of the calendar year,

I would like to

acknowledge that this has

been a tough year both for

the MSME market and

EFL. Shrinking sales and

bulging recovery have led

to signs of stress, in both

the industrial and the en-

trepreneurial fraternity.

In continuity to the last newsletter, I would like to thank all of you

for holding on to your morale and showing high motivation despite

the market condition. Even though revival hopes are strong, the

overall economic growth seems to be slow, considering the elec-

tions in April 2014. I am sure that our team will tread through this

positively and when we see the upsurge we will take the necessary

leap as envisioned in our Mission 2017-18.

I would like to take this opportunity to mention that, recently, after

much deliberation and discussion amongst the senior management

team and under the guidance of our Chairman and an external con-

sultant, we have frozen on EFL‟s values and the set of behaviors

that we expect each of us (including me) to uphold while conduct-

ing our day-to-day business. These values are Performance, In-

tegrity, Customer Service, Respect, Quality

(The details are available in the next page of this newsletter.)

While I have seen many such values posted across various organi-

zations, there is also a tendency to retain them only on the walls,

posters and presentations rather than imbibing them in true spirits.

I, along with the whole team, which brainstormed and arrived at

the above values, am determined to uphold them during our day-to

-day working, interaction, behavior and above all, thinking.

Respective HODs would be briefing you (/would have briefed

you) about the behaviors expected under each of these values and I

am confident that they will pass it on, in its true spirits.

Last, but not the least, as we step into the last month of 2013, I

would like to take this opportunity to wish you and your loved

ones, “A Very Happy and Prosperous New year”.

Let‟s be ready to make 2014 a landmark year where we, equipped

with our value systems, vision and mission, take EFL to newer

heights.

Dose of Life…. “Success is to be measured not so much by the position that one has reached in life as by the

obstacles which he has overcome.”

“The difference between a successful person and others is not a lack of strength, not a lack of

knowledge, but rather a lack of will.”

EFL NewsletterNewsletterNewsletter

EFL HIGHLIGHTS .... 3

5S @ EFL ................ 5

ARTICLE ................. 6

PICTURE GALLERY . 7

SRP ELECTRONICA

VENTURE ................... 8

EFL VALUES

Performance – We will maximize individuals‟ as

well as company‟s potential to deliver results con-

sistently.

Consistently achieve targets given

Provide innovative inputs to increase revenues

or reduce costs

Build self and/or others to perform

Integrity – We will be honest, transparent and accountable to all our stake holders.

Take ownership of one‟s own and team actions in all circumstances

Give people all the information they need to know. No misrepresentation

All actions have to be ethical

Customer Service – We will ensure that all our actions are taken keeping customers

in focus.

Identify the right customer, understand their needs and ensure to meet them

Adhere to our committed TAT

No over-commitments

Ensure clear, complete and proactive communication with our customer

Respect – We will treat individuals with fair-

ness and dignity.

Respect each other‟s time, tasks, commit-

ments and constraints

Respect differences in cultures, gender, re-

ligion, beliefs and opinions

Communicate respectfully

Quality – We will ensure excellence in pro-

cess, people and technology to achieve sus-

tainable growth.

Be right the first time, every time

Follow and improve processes

Use technology to enhance performance

Match role and capability

c o v e r s

t o r y

M.S.M.E focus

5 “S” Example

A 5 “S” week is on its way!!!

A fun filled week, competition & much more…

So pull up your socks and be ready to compete & win exciting prizes!!!

Watch this space for more………

5 “S”: A Place for Everything & Everything in its Place!!

Seiri Seiton Seiso Seiketsu Shitsuke

SUSTAIN

What is 5 “S”?

The "5S" Technique was invented in Japan, and stands for Five Japa-

nese words that start with the letter „S‟, corresponding to the English

Equivalents

as mentioned below:

How to Stop Making Excuses “I don’t know how.”

“It probably wouldn’t have worked anyways.”

“I’m too busy, not to explore new avenues.”

How often do you catch yourself making excuses. Instead of doing something, you come up with ways to ex-

plain your inaction. Excuse-makers are usually seen as weak, lazy or cowardly.

I believe this is an unfair generalization.

We all make excuses once in a while. Sometimes we make excuses and other times we stop rationalizing and

take action. I‟m sure most of us can remember times when we procrastinated and wasted days before starting a

project. I‟m also sure most of us can remember times we started immediately, and finished ahead of schedule.

The differences between these two cases could be described as a difference of willpower. When you procrasti-

nated, you lacked willpower. But that isn‟t helpful. If willpower is outside your direct control, then claiming

willpower as a solution isn‟t going to work.

Instead, I believe that the answer to stop making excuses lies has two steps:

Organizing your priorities.

Breaking large, uncomfortable steps into manageable pieces.

Picture Gallery

Engimach-2013–

Ahmedabad

ILPLEX-2013–

Chennai

PAMEX-2013–

New Delhi

Plast Show-

2013– Vapi

EFL Customer Meet-

2013– Chennai

EFL Customer Meet-

2013– Faridabad