4 Mobile Marketing Goals

http://www.urmobile.com

Increase Sales

New Customer Acquisition

Brand Awareness of a New Product or Service

Meeting Customer Expectations

• Smartphones are the new personal shopping assistants. According to ABI research "This emerging mobile channel will be one of the defining marketing methods of the new decade."• Most companies have taken notice and are rushing to implement mobile. However companies need to first decide what their goals are.

• Increase Sales • New Customer Acquisition• Brand Awareness of a New Product or Service • Meeting Customer Expectations

Here are 4 mobile marketing goals worth mentioning and how to achieve them.

According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store.

http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html

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Increase Sales 1.

Action: Create a Mobile WebsiteIncrease Sales 1.

• If your firm has a website for the web - you need to have a mobile optimized website for the small screen.• The mobile Website will be the foundation of your mobile strategy.

• Users carry their smartphones everywhere and are using them for all life decisions.• Be found on mobile search when users are searching for information/products/services related to your industry.

New Customer Acquisition2.

• Submit your mobile website to mobile search engines and directories.• Use Mobile Search Ads which direct users to your mobile website or mobile landing pages.

Text Ads Click-to-callLocation Extensions

New Customer Acquisition2.Action: Be Found On Mobile Search

http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html

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• Mobile is changing the way content is consumed and is bridging the physical and digital channels.

Brand Awareness of a new product/service3.

• For ex Nissan is implementing QR codes in all its 2012 model year lineup.

• All the 2012 Altima and Sentra display the QR codes - which once scanned with the camera on your phone will take you to a car specific landing rich landing page having all the information you need. 

Car specific mobile landing pages will be highly engaging with rich media.

3.

• Video based product overviews• Image gallery• Incentive offers• Dealer inventory• Request a quote capability• Join mailing list request• Dealer location support 

Brand Awareness of a New Product/Service(cont)

If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages.

Brand Awareness of a New Product/Service3.Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc

• Your firm needs to embrace the mobile channel to meet ever changing customer expectations. • Google research shows that 70% of consumers use their smartphones while shopping because customers want to save money.

Meeting Customer Expectations4.

http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

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• Offer discounts and promotions using mobile coupons • Use Google Ads with Offers

Action: Use the mobile channel to save customers money4. Meeting Customer Expectations

http://www.google.com/ads/mobile/advertisers/adformats/offers.html

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Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task.

Contact us today and our mobile consultants will be happy to help you.

http://www.urmobile.com/

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