4 methods to implement proximity marketing in sales
10
4 methods to implement proximity marketing in sales
Transcript of 4 methods to implement proximity marketing in sales
4 methods to implement proximity marketing in sales
Proximity marketingIt is a new method and approach to marketing, which involves the use of mobile channels in advertising content communication to customers. Through the use of communication technologies such as Bluetooth, WiFi or beacons, customers can receive fixed messages when they are in a certain place.
BenefitsThe use o f th is approach is associated with numerous benefits. Besides the obvious opportunity to increased sales, you can expect the increase of the rate of purchasing desire, if they are advertised products and increase customer awareness of the brand.
Real-time dataThanks to proximity marketing you are able to generate real-time statistics about consumers behavior and their faster processing through marketing platforms like Synerise.
Now as you already know what proximity marketing is, we can go to discuss the most important advice related to the implementation of this strategy.
Inform your customersIf your campaign needs to use Bluetooth encourage your clients to turn it on through appropriate (visible, clear and attractive) information. You also need to care about the privacy of your customers. Therefore, any communication of a commercial nature should precede the question of consent for it to be display.
Use the potential of differentiated dataIn your business you can have access to information from different sou rces : CRM sys tems , web applications, mobile services, etc. If you implement a solution based on proximity marketing, you will also gain knowledge about clients’ offline behavior. So you will adjust your offer to the expectations of customers.
Do not send to much notificationsAn important element of proximity marketing strategy is notifications sending. But you can not overdo it! Due to the increasing popularity of beacon, there is a danger of too often i n f o r m e d b u y e r s a b o u t n e w promotions. Then cl ients may abandon or uninstall the app.
Remember about content and contextThe strength of this marketing strategy is that it is carried out based o n t h e c u r r e n t n e e d s a n d circumstances of the consumer. Thanks to that you can carry out effective campaigns. You should take care about content - notifications should be a consequence of the previous behavior of the buyer.
WHO?
WHAT?
WHEN?
WHERE?
www.synerise.comul. Podole 60, 30-394 Kraków [email protected]
