4 Keys to Prospering as a Career Coach in Any Economy
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4 Keys to Prospering as a Career Coach in Any Economy – Regardless of Your Prior Experience or Education MARCIA BENCH MASTER CERTIFIED CAREER COACH CAREER COACH INSTITUTE
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Are you in job transition, or maybe wanting to add a new profit center to your existing business? Career coaching allows you to blow the limits of your income, be incredibly fulfilled, and make a great contribution too! The job market and strategies to access opportunities are radically changing now...and job seekers need your guidance to find the work they will both love and prosper doing. I discovered coaching more than 12 years ago after 15 years as a career consultant, author and speaker in the field. Soon afterward, I founded the leading career coach training company in the world, Career Coach Institute. On this LIVE webinar, I'm going to share with you: Who's right for career coaching How to know if the timing is right to become a career coach Myths and truths about credentialing (do you really need to be ICF certified?) Transitioning strategies from corporate j.o.b. to independent career coach Income potential and traits for success for career coaches Key needs and opportunities in the current economy – and how to recession-proof your practice 4 key areas of expertise you need to know - and how to gain them quickly How to quickly build your career coaching business How to get started without having a web site The training you need to be credible and in-demand - whether you have a high school education or a graduate degree and more!
Transcript of 4 Keys to Prospering as a Career Coach in Any Economy
4 Keys to Prospering as a Career
Coach in Any Economy – Regardless
of Your Prior Experience or Education
MARCIA BENCH
MASTER CERTIFIED CAREER COACH
CAREER COACH INSTITUTE
Welcome to the Webinar!
If you are seeking a new career or
business opportunity – or a
new profit center/service for
an existing coaching or
career development or
HR business, you’re in the right place!
In today’s session we will…
Explore the latest trends in career coaching, current demand and income potential
Debunk myths about credentialing and training
Outline transitioning strategies
Find out if career coaching is right for you
Discover 4 keys to keeping your practice profitable in any economy
Explore the 4 key areas of expertise you need to know
Preview how the Career Coach Institute training program works
The Changing Workplace
Most people change careers 10-14 times in their lives (US Bureau of Labor)
“The corporation as we know it will not survive the next 20 years.” (Tom Peters)
In the U.S., 10,000 people turn 60 everyday, or one every 7.5 seconds (Richard Johnson, The New Retirement)
7 out of every 10 people are not engaged in their work and need help to get re-engaged (Gallup 2013)
Jobs are being lost by the thousands…resulting in an equivalent number of opportunities for career coaches
Entrepreneurship is rising like never before – there are more than 8 million businesses with less than 100 employees, countless more solopreneurs and micropreneurs
What people used to think of when
they heard “coach”…
“I could be the next
Tiger Woods…”
OR
5 Benefits of Career
Coaching
1.Flexibility
Benefit 2
Virtually
Unlimited
Income
Benefit 3
Always in
demand, even
more so in
down
economy
Benefit 4
Can switch
positioning/
prospect
based on
economic
cycle
Benefit 5
Sense of
meaning and
contribution
Key #1 to Prospering
Understand the
career
coaching
industry and
traits for
success
Career Coaching Trends
Evolved from “vocational guidance”
Career counseling emerged in 1980’s
As coaching was developed, we melded it with
career development in 2001
With increasing changes in individuals’ work,
career coaching is more in demand than ever!
Current State of the ProfessionThere has never been a better time to enter the field of
career coaching:
Started in late 1980’s; ICF incorporated in 1995 and now
has over 20,000 members
There are more than 100,000 coaches in practice
Coaching is the second fastest growing profession next to
management consulting
60 percent of organizations currently offer coaching or
other developmental counseling to managers, execs
Coaching is the “cutting edge” or newest skillset being
used in career development and workforce development
Who is Right for Career
Coaching?
Can come from any walk of life or education
Many life
coaches, HR professionals, recruiters join us
Traits for Success
Achievement oriented
Can work independently
Flexible
Personable
Moderate risk takers
Career Coaching Income
Potential
The average income coaches make is $50,400 (ICF 2012 survey)
However, 6 figure is possible with a strategic business plan and clear horizontal AND vertical niche
CCI has taught business building and marketing since the beginning (unlike many schools)
What Career Coaching Is
“Career coaching is an interactive process of exploring work-related issues – leading to effective action – in which the coach acts as both a catalyst and facilitator of individual and, in turn, organizational development and transformation.”
Bench, Marcia, Career Coaching: An Insider’s Guide
What Career Coaches Do
The coaching you do can be
tailored to you!
Two Possible Areas of
Focus
1. Career Discovery:
Finding new career direction, identifying life purpose,
enriching current position
2. Job Search Mechanics:
Resume design/input, interview preparation, job
search marketing plan development, etc.
Where Career Coaches Work
Career coaches often work
“externally”, i.e. as self-
employed professionals
(often home-based)
helping clients with:
Job search strategy
Outplacement coaching
Work enhancement
Career transitions
Internal Career Coaching
Other coaches work inside of
organizations, whether
companies or
outplacement firms,
focusing on:
Career development for
staff and management
Manager to leader
transition
Change management
Work/life balance
Key #2 to Prospering
Understand
credentialing –
which ones you
need and why
Four Key Areas of Expertise
1. Industry of Career Coaching (2 modules)
2. Career Design with the Authentic Vocation™ Model (8 modules)
3. QuantumShift! Coaching (8 modules)
4. Job Search Mechanics (8 modules)
Do You Need to be
Credentialed?
Certified Career Coach
International Coach
Federation
CCC program is
approved for 30 hours of
ACSTH credit
CCC Certification
Requirements
Certified Career Coach Requirements:
Complete CCC training including quizzes and exam
Obtain score of at least 75% on Final Exam
Practice coaching clients for at least 50 hours
Submit application and fee
How Long Does Certification
Take?
You can complete the four modules of our basic career coach training program and become an Certified Career Coach™ in as little as 4-6 months!
CCI and ICF?
Only if working primarily
within an organization
that requires it
90% of our graduates
get CCC only
Key #3 to Prospering
Understand
how to choose
a career
coach training
program
9 Factors in Choosing a
Coach Training Program
1. Desired niche?
2. School’s history
3. Recognized
certification?
4. Staff
qualifications
5. Learning style
6. Proprietary and
relevant
approach and
tools
7. Support after
graduation
8. Practice-building
help
9. Business and
financial policies
About CCI
Founded by Marcia Bench,
MCCC in Jan. 2001
First coach training school ever
to train people in career
coaching
Students in nearly 40 countries
Where Many Career
Development Models Fall Short
Focusing only on skills
and actual past
experience is one
part of the equation
BUT
It won’t lead to
fulfillment for today’s
workers
What are
my skills?
Authentic Vocation is the
Answer
Our 8-part model
begins with life
purpose and blends
purpose and passion
with pocketbook
Result: work
satisfaction and
financial rewards!
Our QuantumShift! Coaching
Method
You learn how to facilitate a “quantum shift” in your client–i.e., an insight which instantly changes their outlook or resolves a dilemma
It’s a simple (but proprietary) 3-step model which incorporates the 70 critical coaching competencies recommended by the International Coach Federation
Key #4 to Prospering
Understand
how to make
your transition –
and be
successful in
any economy
How to Transition to
Coaching
Use tuition reimbursement if available!
Start coaching eve’s and weekends
while learning
Negotiate 4-day week
When have enough clients to match
salary, go full-time as a coach
Unique Advantage of
Career Coaching
You can market your services in
any economy (and there’s
demand in any economy) by
changing positioning
You can alternate
between, or blend…
Individual “retail”
client work
Outplacement
work
Corporate work
Workforce center
work
Career center
work
Results of Becoming a Career
Coach
Results:
You get fast, lasting results with your clients
You learn new, highly marketable skills
You practice coaching and get feedback so you know how to leverage your natural style
How CCI is Unique
1. Industry leader and first virtual career coach training company
2. Original content
3. ICF accreditation (ACSTH)
4. Flexibility for busy people
5. Staff experience, credentials
6. Real-time coaching practice
7. Multiple learning methods
8. Niche-specific training available
9. Ongoing support
Your Next Steps
Become a Certified Career Coach!
You Get:
New third edition of our world-renowned textbook,
Career Coaching: An Insider’s Guide and
companion study guide
FULL 12 weeks of training with CCI’s Founder – and
all materials
You join our worldwide community of career
coaches too!
Career Coach Training
Materials
What You Get…cont’d
*Get the LATEST on
using Linkedin and
other social media
tools in job search
6 Free Months of
membership in our
online Virtual Learning
Community
Discover Your Life
Purpose audio
program
Marcia’s Million Dollar
Resource List
Tuition
Tuition is just $27/day over
90 days
Details here: http://tinyurl.com/careercoachtraining
For More Information
Visit our web site:
www.careercoachinstitute.com
Email us:
Call us: 503-308-8179
