4 Ingredients to Successful Landing Pages
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Chicago | November 12–16 Mastering the 4 Crucial Ingredients Of Successful Landing Pages Brian Lewis CEO Solutions-insight Interactive
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Transcript of 4 Ingredients to Successful Landing Pages
Chicago | November 12–16
Mastering the 4 Crucial Ingredients
Of Successful Landing
Pages
Brian LewisCEO Solutions-insight Interactive
Chicago | November 12–16, 2012 | #SESCHI
Chicago | November 12–16, 2012 | #SESCHI
Chicago | November 12–16, 2012 | #SESCHI
Finding The Perfect Match
Aesthetics
Marketing
Context
Usability
@ImAnonymous
Chicago | November 12–16, 2012 | #SESCHI
Aesthetics
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Chicago | November 12–16, 2012 | #SESCHI
Page Architecture
Chicago | November 12–16, 2012 | #SESCHI
Colors & Contrast
@ImAnonymous
Chicago | November 12–16, 2012 | #SESCHI
Image Quality
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Chicago | November 12–16, 2012 | #SESCHI
Font Treatments
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Chicago | November 12–16, 2012 | #SESCHI
Usability
Chicago | November 12–16, 2012 | #SESCHI
Information Architecture & Navigation
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Chicago | November 12–16, 2012 | #SESCHI
Links & Buttons
This is a link
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Chicago | November 12–16, 2012 | #SESCHI
Links & Buttons – Being Purposely Inconsistent
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This is a link
This is NOT a link
This is a link
Chicago | November 12–16, 2012 | #SESCHI
Links & Buttons
@ImAnonymous
Chicago | November 12–16, 2012 | #SESCHI
Readability
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Chicago | November 12–16, 2012 | #SESCHI
Distractions
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Visual Bullying
Chicago | November 12–16, 2012 | #SESCHI
Marketing
Our ability to persuade is based on how well we appeal to our audience in the following areas:Ethos, Pathos & Logos
- Aristotle 300 BC
Chicago | November 12–16, 2012 | #SESCHI
Trust & Credibility
4 Categories of Trust
• Perceived trust
• Visual trust
• Industry trust
• Social trust
@ImAnonymous
Chicago | November 12–16, 2012 | #SESCHI
Appeal Hierarchy
Feature – A financial budgeting tool that’s remarkably easy to use
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Advantage – Save money by quickly creating family budgets
Benefit – Peace of Mind that comes with Greater Financial Control
Chicago | November 12–16, 2012 | #SESCHI
Offer Clarity
• Consistent Headline, Call-to-action and Button text
• Prominently display shipping options/policies, return policies
• What happens when I click button?
@ImAnonymous
Chicago | November 12–16, 2012 | #SESCHI
Context
Chicago | November 12–16, 2012 | #SESCHI
Represent an important or common task that your visitors will be trying to accomplish
Roles of your visitors
Tasks or goals of your visitors
Use Cases
Chicago | November 12–16, 2012 | #SESCHI
Use Cases
Chicago | November 12–16, 2012 | #SESCHI
Aesthetics Usability Marketing ContextAesthetics Usability Marketing Context
Chicago | November 12–16, 2012 | #SESCHI
Usability Marketing ContextAesthetics
Chicago | November 12–16, 2012 | #SESCHI
Usability
Marketing
Context
Aesthetics
Chicago | November 12–16, 2012 | #SESCHI
Usability Marketing ContextAesthetics
Chicago | November 12–16, 2012 | #SESCHI
Your Assignment
Grade your web pages for:
• Aesthetics – Visual load
• Usability – Cognitive load
• Marketing - Ethos, Pathos & Logos
• Context – Use cases
@ImAnonymous
Chicago | November 12–16
Mastering the 4 Crucial Ingredients
Of Successful Landing
Pages
Brian LewisSolutions-insight [email protected]
![The Complete Guide to Successful Landing Pages [Infographic]](https://static.fdocuments.us/doc/165x107/53f9e3ed8d7f7253318b511f/the-complete-guide-to-successful-landing-pages-infographic.jpg)
