7/26/2019 4. Execetive Summary.docx

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Exective Summary

Shezan was Established in 1964.Since then it has Continued to Provide

quality Products to its Customers with roducts and ac!a"in" innovation.

Shezan is one o# the Pa!istani$s best comanies in bottle %uices.

&he Comany is &ryin" their level best to di'erentiate themseves #rom otherlocal comanies and tryin" to win the cometition in (uice industry by

adotin" the modren trends and technolo"ies in both oerational )elds as

well as in *ar!etin" o# their roducts. &his Pro%ect reort covers the broad

area o# imact o# controllable and uncontrollable variables in remote

enviorment #or the comany+li!e Economic boom or slum+se"mentation on

the basis o# culture li!in" anddisli!in" o# the consumer alon"e with the social

set u and their urchase behavior+ #ood laws+ taxation+ imort duties and

the technolo"ical advancement. &his reort also rovides he ,n#ormation how

these variables ose threats and o'er oortunities #or the comany should

neutra,ize threats and exloits oortunities. -n imortant art o# thisPro%ect reort comariese the *ar!et situation in which Shezan is Cometin"

*ar!et -ccetability o# its roducts and the ucomin" trends re"ardin" to

(uices and drin!s are also iscussed.

etailed in#ormation about cometition li!e /astle+ "urmet and 0aleeb. -nd

how they are e'ectin" the comany is also rovide.-n overview o#

distribution system and Criteria o# Shezan is case o# %ucies. - brie#

descrition o# the comany$s mar!etin" non mar!etin" and *ana"ement$s

caability is "iven which tells us about the comany$s internal Stren"ths and

wea!ness. &hen comes the most imortant ortion o# the comany$s

orations+ which is the strat"ic mana"ement. - comrehensive detail is

rovided about the Comany 2s strate"ies devised to maintain and develo

the roduct line3%ucies+ Strate"ies to set and quote the rices+ their

distribution attren and lo"istics.