Espresso ShotsEspresso Shotsof of Business WisdomBusiness Wisdom

John Moore

E P I S O D E #4

Sales are down.Sales are down.

What should What should we do?we do?

Actions Speak Actions Speak Louder than Louder than AdvertisingAdvertising

Espresso Shotsof Business Wisdom

76% of consumers 76% of consumers

believe companies believe companies

are are UNTRUTHFULUNTRUTHFUL in in

their advertising.their advertising.

SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)

Still have to be Still have to be REMARKABLEREMARKABLE to to

get remarked get remarked about.about.

doingdoing and and beingbeing rather than rather than

sayingsaying

DODO what they do what they do

DODO what they do what they do

BEBE who they are who they are

Actions Speak Actions Speak Louder than Louder than AdvertisingAdvertising

Espresso Shotsof Business Wisdom

Where wouldWhere wouldyou spend you spend

dollars to focus dollars to focus more on more on being being

and doingand doing rather rather than saying?than saying?

brandautopsy.typepad.combrandautopsy.typepad.com

Or … simply ‘google’ “Brand Autopsy”Or … simply ‘google’ “Brand Autopsy”