4 dec innovations session - phygital shereen & tara
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Transcript of 4 dec innovations session - phygital shereen & tara
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Enter the Phygital Space
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Key principles of Omni-channel
It’s about a seamless, cohesive experience
It’s personal, and meets shopper expectations
It taps into existing behaviours
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9 tricks for becoming an omni-channel retailer
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1. Create a cohesive experience
http://www.youtube.com/watch?v=CokbQWI_15U
http://www.youtube.com/watch?v=CokbQWI_15U
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2. Behave digitally
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3. Empower your staff with brand knowledge
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4. Give them control
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5. Let them shop anywhere at anytime
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6. Hassel-free trials
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7. Celebrate their brand love
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8. Let the latest tech work for you
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9. Make it easy for them to pay
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The Perfect Omni-channel retailer…
Creates cohesive experiences between digital and physical environments.
Behaves digitally in the physical space.
Empowers employees, but gives the shopper control.
Lets the consumer try a product or buy a product anytime, anywhere.
Knows what fans love & celebrates it.
Uses the latest tech, but not in a gimmiky way.
Taps into existing behaviour and makes purchasing easier.