The ROI of Megapixel Cameras with a Video Intelligence Platform

04/12/2023

1

A Winning Combination

The Market

04/12/2023 2

GlobalEMEA

AmericasAsia

2.2%

-2.8% -2.3%

7.6%

24.4%22.4%

20.5%31.4%

62.8%57.7%

69.4%65.8%

Global CAGR by RevenueCAGR = Compound Annual Growth

RateAnalogue VGA Network Megapixel Network

Data from IMS Research

Then - Now

04/12/2023 3

The Market

IMS predicts 50% of all network cameras will be megapixel (or HD) by 2014

Are you on board?

04/12/2023 4

Resolution = Forensic Value

04/12/2023 5

Class Resolution Pixels Forensic ValueVGA 640x480 0.3MP noneHDTV 720p 1280x720 0.9MP 300%1.3MP 1280x1024 1.3MP 425%2MP 1600x1200 2MP 625%HDTV 1080p 1920x1080 2.1MP 675%3MP 2048x1536 3MP 1025%5MP 2592x1944 5MP 1640%8MP 6400x1200 8MP 2500%10MP 3648x2752 10MP 3270%20MP 10240x1920 20MP 6400%

VGA 720p 1.3MP 2MP 1080p 3MP 5MP 8MP 10MP 20MP

Mega-Coverage

04/12/2023 6

10.0 MP 3648x2752 (32.7x VGA)

5.0 MP 2592x1944 (16.4x VGA)

3.1 MP 2048x1536 (10x VGA)

2.0 MP 1600x1200 (6.25x VGA)

1.3 MP 1280x1024 (4.25x VGA)

VGA 640x480

Retail Detail

04/12/2023 7

5MP`

Financial Use Case

04/12/2023 8

Megapixel4x 3MP cameras = 12MP total

Analog8x 4cif cameras = 2.5MP total

Megapixel solution is 10% less expensive

• Less cameras = Less labor• Less cabling (POE)• Less expensive storage (H.264)

• Better trained technicians• Utilize current network• Less expensive network

Installation Costs

04/12/2023 9

Labor is the overriding concern

Intelligent design of IP cameras and software can often beat analog installation costs, using:

Automatic camera finding in NVR software

NVR software sets camera IP address

Cameras with remotely-adjustable back focus (and NVR software to support)

Cameras with remotely-tunable exposure regions (and NVR software to support)

Example: Remote Exposure Regions

04/12/2023 10

Manage, Maintain, Support, and Upgrade

Retailers’ wide geographic distribution and few skilled administrators means big challenges

Anything that can be done over the network should be:

Centralized user administration Centralized system health reporting Centralized settings back-up, changes and optimization Networked settings templates Centralized over-the-wire software upgrade Centralized installation audits

IP cameras have special issues and require tools to help diagnose and repair issues without a site visit

Retailers typically have poor and varied networks…all of this must be done under the expectation of low and unreliable bandwidth.

Fraud and Loss Reduction

IP, especially megapixel (MP), cameras can increase the effectiveness of video-based fraud and loss reduction when compared to analog cameras.

Higher pixel-on-target resolution for better evidence Greater coverage with the same amount of cameras, and

potential for elimination of PTZ cameras Ability to add cameras in targeted locations without adding

additional analog encoder capacity Ability to perform analytics where analog cameras couldn’t

perform

Example: Megapixel face recognition

Questions?

04/12/2023

14