3thirds Inc KL Sentral AdPanels Evaluation 2016

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THEKLSENTRALADPANELMEDIUM

SECTION1


TheKLSentralAdPanelMedium

• Location :InsideStesen SentralKualaLumpur

• Product :3thirdsAdPanelPlatformFullColour P6LEDAdvertisingPanelswithAudio

• No.ofPanels :2 Panels

• Location :Level1MainConcourse &Level2MainEntrance&ConcourseArea

• ScreenSize :Level1:4.04mWidthx3.03mHeight

:Level2:3.27mWidthx2.45mHeight

• ScreeningHours :18hoursdaily(6am– 12midnight)

• BroadcastCycle :3mins percycle=720cyclesperday(360x2Panels)

• TotalAd.Airtime :1,080mins/day=32,400mins/month=388,800mins/year

• MediaOwner :3thirdsIncSdn.Bhd.


ToadvertiseonLEDPanelsatLevel1&Level2of

Stesen SentralKualaLumpurindirectviewingandexposuretomorethan

160,000peopletrafficdaily.

Upgraded&OperationalWearenowproviding

increasedexposures,reducedcost,animprovedmedium

andincreasedtraffic.


KLSentral AdPanel @Level1

KLSentral AdPanel @Level2 KLSentral AdPanel @Level1


AdPanel@Level1– MainConcourse

AdPanel@Level2– Concourse

KLSentralAdPanel:Mediumreachandlocation

§ OnepanelfacingLevel1MainConcourseArea,ticketingcounters,platformentrances,ATMmachinesandsecondaryentrancefromadjoiningshoppingcentre.

§ OnepanelfacingLevel2Entrance&ConcourseArea,ticketingcounters,maineventarea,waitingareaandplatformentrances.

§ TheKLSentralAdPanelPlatformisaudioenabled.



KLSentralAdPanelAdvertisers- Past&Present


AddOns

AdvertisersareabletodisplayaLivestreamofcontentvia

theInternet

Advertisers areabletoplace3rd party“Beamers”thatbeamcontenttomobile devicesinthevicinity oftheAdPanels.

Advertisers areabletoplacepromotersfordistribution ofsamples.SubjecttoStationmanagementapproval,terms

andconditions.

Advertisersareabletointegrate“CalltoAction”suchasQRCodes orSMSShortcodeswithintheonscreencontenttoincreaseinteractionandeffectiveness.


THETRAFFIC

SECTION2


KLSentralTrafficAnnualFlow

050000

100000 150000200000

2001

2006

2008

2009

2010

2014

Year

Year2001toYear2014DailyTrafficGrowth § Averagepassengersflow*1:

§ 160,000/day

§ 1,120,000/week

§ 4,480,000/month

§ 53,760,000/year

§ 2millioninternationalaudienceyearly(influencetheaffluent)*2

§ Averagewaittimeonconcourseareais20minutes whilecommutersswitchbetweenlines,lingertoshop, anddineatthebazaar.

• *1– TheStar(http://www.bit.ly/KLS160000)

• *2– TheEdgeDaily.com


Gombak/BatuCaves

Setapak /Melawati Setiawangsa /

SriRampai

WangsaMaju Ulu Klang /Keramat

Ampang

Pandah Jaya/Pandah Indah

Brickfields/Seputeh

PantaiKerinchi

Sg.Besi /SalakSouth

Cheras /Sg.Besi

Kajang /Bangi /Serdang /SeriKembangan

Puchong

SriPetaling

OldKlang Road

Kelana Jaya

Damansara

BandarUtama /TTDI

MontKiara /SriHartamas

Bangsar

KualaLumpur

Titiwangsa

Selayang /Segambut

Kepong/Sg.Buloh

ShahAlam

Putrajaya /CyberjayaSource:DepartmentofStatisticsMalaysia

BandarSunway/Subang Jaya/USJ

Klang /Meru2009(‘000)

2012(‘000)

2013(‘000)

WP.KualaLumpur 1,525.6 1,583.3 1,603.1

DistrictPetaling 1,445.6 1,526.6 1,554.5

DistrictGombak 642.8 674.3 685.2

Total 3,614.0 3,748.2 3,842.9

CatchmentPopulation

5KM10KM15KM20KM

CatchmentArea


Household 600samples

Commuter400samples

Office200samples

Overall 1,200samples

GenderMale 51% 51% 63% 53%

Female 49% 49% 37% 47%

Age

18 -24 30% 49% 25% 36%

25- 29 17% 15% 27% 18%

30- 39 23% 17% 36% 23%

40- 49 17% 9% 9% 13%

50- 59 9% 7% 2% 7%

60- 65 4% 3% 1% 3%

Ethnicity

Malay 40% 49% 51% 45%

Chinese 49% 40% 29% 43%

Others 11% 11% 20% 12%

MaritalStatus

Single 48% 68% 60% 57%

Married 51% 30% 39% 41%

Separated/Divorced 1% 2% 1% 2%

Averagehouseholdincome

RM6,673-00 RM5,325-00 RM9,607-00 RM6,706-00

CatchmentDemographics(forsamplesizeonly)


Itsinfrontofmorethan160,000peopledailyandgrowing,andthat’swalkingpeople–That’saconcentratedpoolofpotential

customers!!

Why the KL Sentral AdPanels works for Advertisers

TheBigBoysarenearby-provides anopportunity foradvertiserstoreachnotonlythemasses butsomeofthosewhoguideandshapebusiness

inMalaysia.

2isbetterthan1 -2panels atonepriceandwiththebookingoptionswe’reoffering,webelieve ittobe

veryfairlypriced.

Atrulymassmarketsite–Situatedintheprimary

transportationhubofthenewcentralbusiness districtofthenation’s

capital.

Audioenabled – Soifthevisualdoesn’tgrabattention,theaudiowill.

Twouponstatic–Movingimages,video andsound attractmorethan

juststaticpictures

AdjoiningShoppingCentre,NuSentral–Accesstoawiderangeof

productsandmorepeople.

Supportsaddontech–Wanttotrack,measure,engage,etc.?Weallowforaddontech

implementation.


THESITE:EVALUATIONOFKLSENTRALASANINTEGRATEDHUB&SURROUNDINGLOCALITY

SECTION3


KLSentral– IntegratedTransportHub

IntegratedRailHub

• LRT•Monorail• KTMIntercity• KTMCommuter• ETS•ERL(express traintoKLIA)

IntegratedBusHub

•KLIATransfer• LCCTTransfer(Lowcostcarrierterminal)

• CityShuttle• Trunkbuses• Localshuttle• Expressbuses

KLCityAirTerminal

•RecognizedasXKL•Checkinforallairlines.

TaxiServices

•Alllocaltaxiproviders• Skybus

Conveyyourmessageto53.76millionpeopleannuallyviathestrategically

positioned KLSentralAdPanelPlatform.


Evaluation– KLSentralTenants

KL Sentral houses some of the wellknown eateries, a college, full servicebanking and office related facilities,Air Asia Hub, telecommunicationsservice providers, camera andvarious other shopping outlets.


§ KLSentral isthecentralbusinessdistrictbuiltaroundMalaysia’slargestintegratedtransithubofferingglobalconnectivity,excellentinvestmentopportunities andbusinessconvenience.Thedevelopmentcomprisesof:

§ CorporateOffices

§ CommercialSpace

§ Hotels&BoutiqueHotel

§ ConventionCentre

§ EntertainmentZone

§ TransportHub

§ ResidentialTowers

KLSentral– TheSurroundingLocality


KL Sentral – The Surrounding Locality


Campaigndetails

• Campaignbreakdown

– 15second spot– Exposures daily

• Fullawareness- 720exposures /day(Every3minutes, 2AdPanels)• BasicAwareness– 360exposures /day(Every6minutes, 2AdPanels)

– 1,3,6or12Months

• Overallcampaigndetails– Contentsuggestedtobe

– Corporate– Companycredentials– Thematic– Brandawareness– Tactical– Objectivedriven

• Content:– Thesystemallowsfor5 differentversions ofcontentperbooking


1MONTHFULLAWARENESSCAMPAIGN15 SECONDSPOTFINANCIALCONSIDERATION

KLSENTRALADPANELS


15Secs @1MonthCampaign

• Details– Options for360and720exposures daily– 1Month=30days

Description BasicAwareness360exposuresdaily

Full Awareness720exposuresdaily

15secondspot@1Month RM22,500.00 RM36,000.00

Add6%Govt Tax RM 1,350.00 RM 2,160.00

TOTALCAMPAIGNCOST RM23,850.00 RM38,160.00

Total ExposuresPerMonth 10,800 21,600


15SECONDSPOT3,6OR12MONTHFULLAWARENESSCAMPAIGNFINANCIALCONSIDERATION

KLSENTRALADPANELS


15Secs @720exposuresdaily(Exposureevery3minutes)

• Details– 3,6&12Monthcampaign– Minimum720exposures daily (Every3minutes)

Description 3Months 6Months 12 Months

15secondspot@360exposuresxNumberofmonths

RM108,000.00 RM216,000.00 RM432,000.00

Add6%Govt Tax RM 6,480.00 RM 12,960.00 RM 25,920.00

TOTALCAMPAIGNCOST RM114,480.00 RM228,960.00 RM457,920.00

TotalExposures 64,800 129,600 262,800


OPTIONALCAMPAIGNADD-ONS

KLSENTRALADPANELS


KLSentralOnGroundSampling

• Subjecttobuildingmanagementapproval,Clienthastheoptiontorunon-groundactivitiesat:

• Level1Concourse• RM350.00adminCharges(Monthly)• RM350/dayforLevel1sampling(4promoters)

SamplingArea


Notes• Validity: 30 days.

• Mediarentalissubjectto6%GSTwhichispayablebytheadvertiser.

• Availability ofsiteisbasedonfirstcomefirstservebasis subjecttoconfirmation atthetimeofbooking.

• Minimumguaranteeofexposures at180perday.

• Exclusivity isonly offereduponwrittenrequestandonfullpricedlongtermbookings of6months ormoreandissubjecttotermsandconditions.

• 3thirdsInc Sdn Bhd practicesself-regulation andreservestherighttoapprovecontentforbroadcast.

• Anadditional50%loadingfeesforbookings lessthan15days orpeakperiodonlybookings.

• 3thirdsIncSdnBhd reservestherighttochangeorreviserateswithoutpriornotice.

• Notwithstanding anyothertermherein,thisquotation isnottobeconstruedasanoffer capableofacceptance. 3thirds IncSdnBhd reserves therighttoevaluate,vary,acceptorrejectclientorders.

Materials,Deadlines&TermsMaterial

• Material format: MP4

• Material Resolution: 800px X 600px

Deadlines

• All clients are required to submit ready tobroadcast materials within 10 days of proposedbroadcast date.

Payment Terms

• Short Term: 100%, 10 days prior to bookingcommencement.

• Long Term: Quarterly payments 30 days inadvance.

NotestoAdvertiser


ContactInfo3thirdsIncSdn Bhd

BimalPrakashDirectorEmail:[email protected]:[email protected]:+60193954495

Allrightsreserved.Neitherthewholenoranypartsofthisdocumentmaybereproduced, storedinanyretrievalsystemortransmitted,inanyformorbyanymeans,withoutthepriorwrittenconsentof3thirdsIncSdn.Bhd.

Alllogosandtrademarksusedinexamplesarethepropertyoftherespectivecompaniestheyrepresent.

TFChanEmail:[email protected]:+60129053312

TommyLimEmail:[email protected]:+60172438738

3thirds Inc KL Sentral AdPanels Evaluation 2016

Marketing

Transcript of 3thirds Inc KL Sentral AdPanels Evaluation 2016