3rd Partnership Meeting: 26th April 2015

Agenda

History & Investment Record

Recap Why are we Partnering

Why: Great Achievement

Learning from Challenge

How:

Leaning Point

The Better Way

Summary

What:

We Invested : Big Lost, Gain Insight

Topic Invest Amount Result & Insight

SparkFee & Gas 30k Need to Customize with Clear

PartnershipPrint 2k

Jump Out

FB 5k

Market Insight & StrategyRobot 5k

Trial 1k

Time Tasks & Troy LOL Believe in AIESEC & Market

Total 46k Ping

Noticing or not, it has been a hug timeand money for start-up. We seek Better Way

Why:

Are we Partnering: Joint Goal

AIESEC:

More EPs with Better

Branding

GA:

Long-term Secured Market

Why:

Are we Partnering: Joint Hope

AIESEC:

Social Entrepreneur Role Model

GA:

AIESEC Intrapreneurs

and inspire Entrepreneur

Why:

Are we Partnering: Strength & Weakness

AIESEC: Youth Market Penetration & Creditability

GA:

Digital Marketing &

Product Customization

Why:

Have we been Achieving

Biggest Marketing Impact Ever!!

Awareness with 165 Registered in 4 days

Awesome Completion of

Website & Registration system

How:

Have we been Achieving

Biggest Marketing Impact Ever!!

Awareness with 165 Registered in 4 days

How:

Have we been AchievingHow:

Awesome Completion of

Website & Registration system

Have we been AchievingHow:

How: Have we been Challenging

Majority are Employees

Too Various Perception

Only 5 from 15 showed for Trial Class

No Understanding of our Product

Employees won’t go Exchange vs Student need to Study

What job that you solve? English or Exchange. Choose one Bitches!!!

Insufficient Information & Creditability

Weak CRM: Slow to Reply, No Follow-up, and Not Enough Information.

How: Did it happened?

What we Learned: Strategy-wise

Old Way New Way

Try to Convert Everyone

Focus on UntappedQuality One

Sampling Build Creditability

Focus on Passing Interview Focus on Full Preparation

Good English to Volunteer Volunteer for Better English

Aim to Test Message Aim to Monopolized Market

No LC Involvement Develop Tier2&3

Short-Term 6 Months - 2 Years

What:

What we Learned: Segmentation

Currents EPs

• Confident in English, Medium to High Family, Opened-Mind

• 80% Seek New Experience & Travel

• 20% English Speaking Development

Un-Tabbed Market

• Afraid to Interview, Medium Family, Traditional-Minded

• 60% English Speaking Development

• 30% Seek New Experience

• 10% Travel

What:

What we Learned: Positioning

Work & Travel

Practical Working Aboard

EF English Summer

Camp

Learn & Practice English

What:

What we Learned: Positioning

Work & Travel

Practical Working Aboard

EF English Summer

Camp

Learn & Practice English

Cheaper

Social Impact

Global

Whole Year

University Approved

What:

Summary

No more co-investment. We’ll sell for you. No more Free Stuffs

Primary Market is no-AIESEC University

Secondary Market is Weak LC; we’ll teach them

Establish co-Brand. Not Jump-out. Not English Class.

But Volunteering Aboard for Better English.

Ping is NST Market Expansion & Globish Academia Co-ordinator. Working under Kadae. Key Responsible is Coaching Tier2&3 LCs in Marketing and Promote co-Brand.

Interview as English Health Check, asking every required question. Approved by MC via video.

Goal100 Raised in Low Peak. 200 in High Peak.

VisionFor those who pursue Life-changing experience,

can have Life-changing experience

Summary