"3Point Navigator" from 3Point Communications
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3 P o i n t C o m m u n i c a t i o n s
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3Point Navigator is an end-to-end process for using content in marketing. Navigator is derived from extensive testing with great technology brands. We use Navigator to build Content Centered PR campaigns in a structured way. It uses the skills and talents of the three groups of people in our company. Story Lab is where we start by understanding a client's business strategy and objectives. Then, we start to turn that into the stories of the client's brand. Of course stories need to become content that people like so much they pass it on and others use them to find you. So, we work with customers to determine their market segments and target personas and then begin to let our team at Studios develop a content plan, designing delivery options that might include electronic magazines, eBooks, white papers, social media press releases, videos and podcasts -- stories told in the kind of content that audiences want to find them. In the Exchange phase, we begin the process of distributing the right media to the right targets, monitoring and measuring the response.
Transcript of "3Point Navigator" from 3Point Communications
3Poin
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overviewHow We Help Clients
navigatorHow We Help Clients
Navigator is a comprehensive end-to-end process for delivering highly integrated communications programs
that build strong relationships
business objectivesStory Lab
specify business objectives and strategies or plans to achieve them
brand storyStory Lab
develop brand story and core messages
3Point Client
companymarkets features benefits
position usp uses price
partners channels technology add-ons
support roadmap specs. ...
targetsStory Lab
determine primary and secondaryinternal and external market
segments
alignmentStudios
align messages to market segments and determine content strategy
contentStudios
create memorable, diversified content based on strategy & messages
optimizationStudios
determine key words and seo plan to maximize
traffic
media strategyStudios
align target market with content and customer preferred media
websiteStudios
prepare website for campaign
employees & shareholdersExchange
internal relations
blogosphereExchange
blogger relations
print mediaExchange
press relations
broadcast mediaExchange
broadcast relations
news aggregationExchange
news distributors & aggregators
social mediaExchange
social media communications
social networksExchange
social groups & networks FORUM
community buildingExchange
conversation management
analysisExchange
determine social media results
trafficExchange
assess impact on web traffic
coverageExchange
assess presscoverage
recalibrationExchange
revise plan, maintain conversation and move to next initiative
