3DP EUROPE opening keynote on 3D printing
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Bob Snyder Editor-in-Chief Channel Media Europe The Future Will Be… What You Make It
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Transcript of 3DP EUROPE opening keynote on 3D printing
Bob SnyderEditor-in-Chief
Channel Media Europe
The Future Will Be…What You Make It
Gartner predicts shipments will double every year
between 2015 and 2018.
Around 108,151 3D printers shipped during 2014 so within four years--
a $13.4bn market…
SOURCE: 2015 GLOBAL TECHNOLOGY INNOVATION SURVEY BY KPMG
2015: EMEA tech leaders ranked 3-D printing first as the top
disruptive technologies and enablers of consumer technologies
in the next three years…
Not everyone
agrees
We’re from Mars…They’re from Venus.
The Whole World is Divided into Two Groups:
Those Who Believe 3D Printing Will Change the World…
and then the Nay-Sayers
We’re Part of the Digital Disruption Now Hitting Manufacturing Industries
3D Printing, Robotics, AI, Big Data, IoT…
Digital disruption.The biggest change ever seen since the Industrial Revolution...
It’s rock-and-roll for industries forced to move from the old world of analogue and mechanical to running digitally.
The Age of Big Bang Disruption
Or Airbnb– Uber-- Amazon… and more!
Consider the smartphone which has disrupted : digital cameras, calculators, organizers, alarm clocks, email readers and, perhaps soon, handheld game devices, electronic book readers, video cameras and laptop computers.
And more disruptions to come…
The Automobile Industry
ROBIN from ROBBOX, an example of the Maker Revolution
Bringing the Maker Revolution to Schools… Robbox in Belgium, an example
MANIFESTO
135 Million Adult “Makers” in USA
About the same
amount of people that vote in a US Presidential
election.
A BILLBOARD IN SILICON VALLEY
How Fast Does Change Occur?
The iPad was announced on January 27, 2010
“iPad gives our pilots access to more accurate information more quickly. It’s the best, most
comprehensive technology that not only United, but the FAA has approved and supported.”
Pete McDonald, COO, United Airlines
ONLY 5 YEARS LATER
Consumerization of Technology
…Now consumers
get the tech
before industry
Enabling technologies
How Long Does Tech Adoption Take?
Remember Desktop Publishing?
• A promise in 1980s…
• A rising star of the 1990s…
• Acceptance in 2000’s…
• No longer referred to in 2015… now taken for granted…
THE ERA OF 3D PRINTING
Two Worlds: Consumer & Industry
TWO VERY DIFFERENT WORLDS!
GARTNER JULY 2015: HYPE CYCLE for 3D PRINTING
Gartner Calls This Period
“The Trough of Disillusionment”
Amsterdam’s Steel Bridge
Dental is a Big Success
University of Groningen make an antimicrobial plastic, allowing them to 3D print teeth that also kill bacteria…
US Postal Service Takes Closer Look at 3D Printing Deliveries & Hubs
• La Poste of France already has 3D printing hubs inside their locations and even offers customized packaging for 3D prints
Amazon files patent for on-demand 3D printing aboard Amazon trucks
3D Printed “LED Skirt”
Popular in the Japan
fashion scene
3D-printed House …Built In Just Three Hours In China
6 modules of more than 100 kilograms and the cost of the materials from $551 to $770 per sq.m.
Traditional villa reduced from half-a-year to a 10 days
Local Motors 3D printed an entire car chassis in just 44 hours
Jumping the Shark: Legal Issues
Even 3-D printing objects at home, for personal use and not for sale, could be infringing on copyright law. As a general rule there isn't a home or personal use exception to copyright or patent law.
Honeywell: Flying with 3D parts
HONEYWELL’S PLAN FOR AM
Every Industry Is Being Impacted
• TOYS• GUNS• FOOD• FASHION• JEWELLERY• MEDICINE• TRANSPORT• BUILDING
WILL IT REALLY COMPETE WITH CONVENTIONAL MANUFACTURING OR JUST SUPPLEMENT IT?
The Nay-Sayers• High cost of printers
& materials• Fragile materials• Poor quality• Few choices in
materials• Requires too much
expertise
The Reality of Consumer 3D Printing
• People’s expectations: people think that they can create objects as well without much input or training, on a machine which costs $800 or less.
• Strength: 3D printed parts are not as strong as traditionally-manufactured parts.
• Surface finish: Not the gloss & smooth.• Cost: Cost is based on material so big things are expensive
and small things are cheaper.• Speed: Items regularly take hours to print, even days.• The name: “3D printing” (nor additive manufacturing or
rapid prototyping) sound consumer-friendly like “smartphone “or “drone”
“3D IS JUST A GIMMICK”
Terry GouCEO
Foxconn
BIGGERFASTERNEW MATERIALSCHEAPERSMALLERMOBILENICHE MARKETS
We’ve seen this
before
A “Big Bang” Disruption is Different
USUALBIG BANG
Tech Tends to Accelerate• The closer a
technology gets to real Big Business, the more investment, the more talent & the bigger companies it draws in to complete its destiny…
https://www.youtube.com/watch?v=0u0RQk2Z1-o
Watch this video: These Netherlands consumer interviews in 1999 by Frans Bromet about mobile telephones tell us how the nay-sayers get it wrong...
