THE SCIENCE OF

INTRANET ENGAGEMENT

?????????????????? INTRANET ENGAGEMENTHOW?

WHY?WHAT?

IDEA... Better collaborationMore productivityBye-bye silosGreater innovationFaster time-to-marketEndless sunshine

Killer

MEANWHILE..

Meanwhile, back on planet earth... The marketing departmentappears to be blowing offthe intranet.

And the sun doesn’t alwaysshine.

hello...? Damn! It’s dark in here.

THE TECHNOLOGY MUST

SUCK! SUCKNESSSUCKITUDESUCK CITYSUPER SUCKAGESUCKWADSSSSSSSSUCKKK!

Dude, Your digits, like, totally suck. Are you feeling me? Seriously, I’m thinking youbyte man.

Or it is possible we have an ENGAGEMENT ISSUE?

What if we could

MEASURE ENGAGEMENT?

No, seriously. What if we had a

3D ENGAGEMENTFORMULA?

INTERACTION

ADVOCACY

The 3 dimensions of engagement

INTEREST

INTERESTThe first dimension:

How to get users to GET & STAY ONBOARD.

Measure interestNumber of usersHow often they visit

UNINTERESTED.Don’t know about the intranetThere’s nothing in it for themThere’s nothing new there

Why users might be

INTEREST.1. Market the intranet and

make it more visible2. Highlight its value3. Keep users updated

3 ways to increase

INTERACTIONThe second dimension:

INTERACTION.Convert interest into

Measure the passive majorityTime spentPages visited

Most people will be passive visitors.

Stimulate theACTIVE MINORITY.

Get 20:20 visibility into interaction

Likes, comments, new posts and ratingsGoing up or down?

INTERACTION.4 ways to increase

1. Develop a content strategyand activation calendar

2. Run promotions3. Respond to contributors4. Conduct user testing

ADVOCACYThe third dimension:

Make your people

ADVOCATESAssess advocacy

How people engage othersCreate a scoring system

ADVOCACY.3 sources for greater

1. Apply all the steps suggested to this point2. Increase the WOW factor of your UX and content3. Highlight active users and advocates

INTERACTIONADVOCACY

Understand the 3 dimensions of

INTEREST

engagement:

Learn more now...

FREEEBOOK. MEANWHILE..

Expand the value of your intranet.

<<< Download this thing.

>>>>>>>>>>>>>>>> TAKE THE NEXT STEP WITH A 3D ENGAGEMENTCLINIC.

Discover your challengesand get an action plan.CLICK HERE >

DEALING WITH HERE?

Who are you

Some of the world’s top brandsrely on SmallWorlders to developtechnologies to create a morecollaborative, productive and funworkplace.

We put people first, technology second. Visit www.smallworlders.com

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hey... Wasn’t that enlightening?

kevin@smallworlders.com