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- FUJIFILM FinePix REAL3D -- FUJIFILM FinePix REAL3D -3D Visual System3D Visual System

Mikio WatanabeElectronic Imaging Products Development CenterFUJIFILM CorporationFebruary 23, 2011

　Contents

1. Spread of 3D market2. System Design3. 3D Camera Technology4. Evolution of 3D LCD5. Interface with 3D devices & services

6. Expanse of 3D Application

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1. Spread of 3D market

Penetration of 3D TV and 3D PC

Refer to Nikkei Market Access 4,000 10,000

20,000

40,00012,800

21,000

1,3503,500

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2010 2011 2012 2013

3D PC3D TV

[Kunits]

Year-on-year

increasing

Year-on-year

increasing

Sales of 3D TVs by appliance retailers have already begun, with a few million units being sold in 2010. Sales will continue to increase from 2011 onwards with market permeation of 3D TVs becoming a certainty.3D-compatible PCs will also become commonplace.Still Luck of 3D Contents.

Sales of 3D TVs by appliance retailers have already begun, with Sales of 3D TVs by appliance retailers have already begun, with a few a few million units being sold in 2010. million units being sold in 2010. Sales will continue to increase from 2011 onwards with market Sales will continue to increase from 2011 onwards with market permeation of 3D TVs becoming a certainty.permeation of 3D TVs becoming a certainty.3D3D--compatible PCs will also become commonplace.compatible PCs will also become commonplace.Still Luck of 3D Contents.Still Luck of 3D Contents.

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2. System Design2. System Design

CapturingCapturingCapturing ViewingViewingViewing

Enjoying togetherEnjoying togetherEnjoying together PrintingPrintingPrinting

FUJIFILM FinePix REAL 3D system concept

FinePix REAL3D system is designed to create fine 3D private image contents easily.“As your eyes see”　Express scene in the depth direction to provide reality.

Advantages　

3D is viewable without special glassesCapture real 3D images easily as usual

camerasStore 3D images as prints as well as

digital data

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1

2

3

Two lenses, two image sensorUsing FUJINON high quality ZOOM lens

CapturingCapturingCapturing

High definition still and movie image

Easy to capture 3D still and movie

Processing images by Real Photo Engine 3DRecording images in HD definition

One shot shooting, no accessories are needed Full automatic

1“Premium Clear 3D”No 3D glasses are needed

3.5 inch, wide format Specially designed Lenticular is used

2 3D indexingShowing 3D Thumbnailsand 3D slide show

ViewingViewingViewing

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1Seeing on the large screen Display of 3D TVInterface with HDMI 1.4 and Ir

2 Editing on PC application program“MyFinePix Studio” bundled with 3D camera &Other 3D application software

Enjoy in living roomEnjoy in living roomEnjoy in living room

Enjoy personallyEnjoy personallyEnjoy personally

1 Seeing on 3D PC monitorEasily viewing 3D images like usual 2D images　

2Sounds are also realSound is recorded by stereo

1Enjoy and store 3D Print

2 Image processing technology cultivated for photo print

High definition and real 3D quality

FUJIFILM’s original 3D Printersand Lenticular shoot

3D Print33D PrintD Print

Order by Web site Order at shopsFUJIFILM 3D Print

３Ｄ　ＰＲＩＮＴＥＲＤＰＲ-１

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3. 3D Camera Technology

Evolution of FinePix REAL 3D Camera

2008 Photokina 2009 W1 2010 W3

10Mx2 x32.8inch

VGA 15fps-

10Mx2 x32.8inch

VGA 30fpsAuto/Manual

10Mx2 x33.5inch Wide720P 24fpsAuto/Manual

Sensor3D LCD3D MovieDisparity

control

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Disparity Control technology

3D depth of rear & front depend son the disparity.Parallax control is a key to produce comfortable 3D images.

RearRear Screen surfaceScreen surface FrontFront

Optimized Stereo View

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Substantial camera frame

Automatic/ManualParallax adjustStereo base

DisparitySetting

andprecision

　Stereo base and parallax adjust

4. Evolution of 3D LCD

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3.5 inch LCD 8 inch LCD

3D visible area

R LR L

3D-visible area and screen size

3D visible area depends on the screen size.

3D LCD should be carefully designed considering 3D visible area

• Front film is Lenticular• Two-viewpoints image

Lenticular lens

Right pixelLeft pixel

Wide-viewLCD

3D LCD used for FinePix Real3D W3

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Performance of 3D LCDPerformance of 3D LCD

Crosstalkimproved by 1/10 enabling high 3D quality

Size, Aspect2.7 inch,4:3 3.5inch ,16:9

Resolution320RGBｘ240 800RGBｘ480

Pitch (H)148 ppi 260 ppi

W1W1 W3W3

5. Interface with 3D devices & services

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Digital interface & Image File Exchange of 3D contents enlarges application fields.Digital Interface Image file format suitable for 3D is key .

Web site

3Dservices

Print order

3D viewer

Image CapturingDevices

TV

MovieCAM

PC

3D Application

3D Image FileDigital Interface

Mobile phone

　3DPrint

3D ImageFile

3D image File

Edit, create

StillStill　　

CameraCamera

3D Image FileDigital Interface

Directly connecttion with 3D TV/PC

A single cable enables connection with 3D TV and PCAll 3D TV launched in 2010 supports HDMI1.4

HDMI1.4

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3D Still image format

(*) “Multi Picture Format” is a property of CIPA (Camera&Imaging Products Association)

MP　file

Plural Still Image data are recordable in a file

Viewpoint-1（Left)

Viewpoint-2（Right)

Viewpoint- n

MP File

3D Camera

Multi Picture Format MPF MPF (*)

• Each images are encoded by JPEG

• Each still image is storedby JPEG container

• Address offset and 3D parameters are recorded in the MP header

Data structure of MP file

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3D Movie format

3D Movie file

Left Channel

Right Channel

LR

L

RL

• Recordable image definition up to Full HD is expected.• Compatibility with 2D players is also important.

Definition of 3D movie • High definition is needed for real 3D reproduction

Resolution

Interface

Video CODEC

W1 W3

VGA 720P 1080P

SD Card SD Card SD Card

HDMI1.4 HDMI1.4

MJPEG MJPEG H.264

HDMI

1920 x 1080

640 x 480

1280 x 720

L/R2-Streams

Resolution

3D HDMI Out :

1920x1080p @ 24Hz

　Frame packing

L

R

Movie formatNext

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6. Expanse of 3D applications- Examples -

Application 1： Studio Print System

• 3D Print Solution for amusement park

Capture

Image processOperation

PC PrintingFUJIFILM3D Software

PC

FUJIFILM　3D Printer

Chroma key

　Take guest’s images by3D cameraCreate print image using chroma key and template

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Application 2：　3D Measurement System

Geometric information is measured from a distance using 3D camera

　Size, Position, Length, Area, QuantityRange data, 3D model

AdvantagesAdvantages　Portable　Easy to use　Outdoor

Moving object is measurable

Building

Measurement in public works

3D modeling

Human body measurement

3D　Measurement　System

　Summary

• Spread of 3D market is expected.• FUJIFILM FinePix REAL3D system is

designed for users to capture, view, enjoy, and print private 3D images easily.

• 3D Camera technology such as image capturing and 3D LCD is evolved.

• Digital Interface with other 3D devices and image data format is a key to expand 3D applications.

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FinePix REAL 3D W3 FinePix REAL 3D W3

Thank you for attentionThank you for attention