Where am I? Where am I going? The need to know where you are – also on the slopes.

Constant hassle to find and unfold the map of the ski area.

Difficulty locating others – “lets meet at the restaurant on the blue slope by the trees…”

Poor familiarity with back country skiing areas. Where will I end? Is there enough snow?

Dangers of getting lost or caught in an avalanche on the mountain.

Problems reading the map of the mountain – 2D inaccuracy.

Desire to be locally acquaint ~mountain intelligence!

Availability of personal skiing data. Broadcast personal records, completed challenges, and much more, through social networking services.

Need

Approach

Snow and weather report

Statistics

Alerts

Smartphone

ComputerData processing

User generated content

Slope rating and comments

Pictures/videos

Servers

3D ski map

User

Type Platform Features Potential

3D skiNav 1.0

App for smartphone

Web service

iPhone

web

- Location on 3D map of ski area

- Speech directions (headphone)

- Stored tracks, max. speed, distance etc.

- Push notification (weather, snow, alerts)

- High accuracy, minimum GPS signal disturbance

- Downloadable 3D maps (roaming unnecessary)

- Friend locator (roaming necessary)

- Avalanche beeper

- User ratings

- Voice commands

- Ghost rider

- Social networking,

community status

3D skiNav 2.0

App for smartphone

Web service

In app advertising

iPhone

Android

web

- Cross platform functionality

- Display of restaurant offers

- Hotel booking

- Product advertising

- Live streaming

- Profile advertising

3D skiNav 3.0

App for smartphone

Web service

In built functionality

All others - Automatic

- Large storage capacity

- Accurate

- Easy to use

- Detailed data

- Snow goggles

- Ski sensors

- Helmet integration

Approach

Benefits

User benefits

Location aware

Direction aware

Less irritation/frustration

reading and unfolding ski area

map

Mountain acquaint. Ski the

entire mountain.

Easy to find friends

Snow reports, lift line statistics, avalanche alerts at the palm of the hand

Review tracks, speeds, distance

and compete/share with friends

on multiple social networking

sites

Public Benefits

Immense amounts of data on ski behavior −> Better lift planning

Channel of notification for lift companies

Deeper understanding of ski traffic and mountain utilization

Easy to find lost or missing skiers (avalanche)

Multiple application overlays

Competition

Company Product/

Technology

User action Difference Level of competition

SkiReport

www.skireport.com

Price: Free

SkiReport offers 2D ski area maps similar to the standard brief lets. Powder highlighting points. Live ski area cams. Weather forecast.

Mobile application for iPhone. Stop to use. Information oriented.

Focus on information more than interactivity.

Only a few resorts is offered.

●

REALSKI

www.rtp.com

Price: Free

Augmented reality application. Point the mobile phone in any direction and slopes + user ratings appears.

Mobile application for iPhone. Primarily stop to use, can be used on the go.

Uses in built accelerator, compass and GPS to pinpoint direction and position.

Only a few US resorts are offered.

●●●

I Ski MY Way

Price: Free

Digital replacement for paper maps.

Download ski area map. Pinpoint position on 2D map.

Focus on convenience of digital map.

●

●●● Direct competitor with better technology and strong financial backing

●● Indirect competitor with substitute product and strong financial backing

● Not a current threat, can become competitor when focus is shifted towards street parking

Competition

Company Product User action Difference Level of competition

iTrailMap 3D

www.bigairsoftware.com

Price: $4.99

3D ski area maps in black and white downloadable to iPhone. Based on 2D models.

Mobile application for iPhone. Stop to use. Information oriented.

Poor map quality. Limited value. Only a few maps available.

••

iSkiTrail Maps

www.androlib.com

Price: $0.99

Digital replacement for paper maps.

Download ski area map. Pinpoint position on 2D map.

Focus on convenience of digital map.

•

●●● Direct competitor with better technology and strong financial backing

●● Indirect competitor with substitute product and strong financial backing

● Not a current threat, can become competitor when focus is shifted towards street parking

Revenue Model

Primary Revenue Streams: App: Free 5$/3D map 10$/3D map Pro

Secondary Revenue Streams: 3D map sold to lift/mountain resorts and accessible online (one time fee) In app advertising based on location and profile – accommodation, restaurants etc.

Alternative Revenue Streams: Rescue services Ski behavior data sold to lift operators or local municipalities. 3D gaming options – unity based ski games Google skiing overlay

Linking Variable Source Estimated Value Market Potential

1. Amount of skiers worldwide

Wikipedia, Rejseliv.dk, Canada tourist information

45% CAN

37% EU

15% US

15% CHI/ARG/AUS/NZ/JAP/RSA

125.000.000

2. Smartphone users Wikipedia 15%

(assumption: skiers are more likely to own smartphones)

18.750.000

3. iPhone users

(unity compatible smartphones)

TechCrunch 13,7%

and rapidly increasing

2.568.000

4. Customers who say they would buy 3DskiNav

Customer survey

75% 1.925.000

5. Customer who say they would use 3DskiNav and actually buy it

Own estimate 50% 963.000

6. Expected revenue

1 map/customer

2 map/customer

3 or more maps/customer

Customer survey 100%

+50%

+25%

$8,4 mill.

$4,8 mill.

$2,4 mill.

$1,2 mill.

Sales Forecast