3D Printshow 2013 - Ogilvy Labs Trend Report

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  • 1. 3D Printshow : 7-9th November3D PRINTSHOW3D PrintshowLab team 3D scan byOgilvy Labs Report By Will Harvey@WilliamEdHarveyOver the past 2 years the Labs have reported from many events : CES, SXSW and Digital Shoreditch on upcoming trends, technologies and companies we should be aware of and embrace. This year we noted the growing interest in one particular new technology some have called The next Industrial Revolution. This is of course is the rapidly developing world of 3D Printing!take the world of 3D printing around the world, with a traveling show starting at the Business Design Centre in London, to Carousel DU Louvre, Paris in November 2013, on to New York, Dubai, ending in Singapore in early 2014.3D Printing has the potential to shake up the supply and demand culture for prototyping and manufacturing we currently work with, and 3D printing is manufacturing technology that explore its entirely new potential to bring allows you to print solid three-dimensional objects production back home. This trend report is to from digitally-generated models share with you our ndings. This years numbers : In this emerging space, there are events and shows 3 Day event scrutinising this growing market, bringing together 20,000 Sq feet all the great minds shaping its future. Labs 14,000 Attendees attended a key event ; The 3D Print Show 2013. 58 Companies represented In 2012, its rst year, it was held in The Bakery 2,500 Young minds inspired and consisted of a selection of early adopters and innovators in the space. This year 3D Printing market exploded and so has the show!1Given that growth, the Labs felt was an event worth covering in-depth, to share our thoughts with the Group. This years show was designed to @WilliamEdHarvey

2. 3D Printshow : 7-9th NovemberTrends Across the 3 day event3D Printing has Freeking arrivedHomeA key space for 3D Printings opportunity to make the biggest impact is the home. Traditional 2D printers were seen as a luxury that only businesses could afford 20 years ago, 3D printers are likely to make an imprint into the domestic market in the matter of 5 years. 3D Printers for the domestic market currently cost around 1000. Lazerjet printers costed that only 2 years ago, which demonstrates that this technology for the home is here already. Domestic use could be almost limitless, and the difculty of sourcing appropriate les to manufacture these items is being addressed by open source communities like Thingiverse. It allow you to download objects and print them such as missing remote backs, desk times - design to high street. It tidies, light ttings and even moving acknowledges that 3D Printing could parts for toys, all for free. really impact on the dependency on mass production and a move to a more Fashion The Fashion industry have been early print on demand model. adopters. We are now starting to see the Education rst few pieces of 3D Printed work An exciting thing we noticed this year come into the mainstream from big name designers, marrying Art and Tech was the impact that 3D printing is having on the education space. The cultures. range and offers from courses such as As the technology of 3D Printing Design and Technology have been evolves, so does the complexity of designs it can produce. In turn, the raw under huge pressure to cut back. Often seen as behind the curve of the Industry materials these printers needs to. The boom in exible PLA (Polylactic Acid! A itself; the cost of raw materials, biodegradable plastic), used in the dress equipment and the skill sets of teachers and lecturers struggle to keep up. (in the photo above) unlocks more We think 3D printing is one of the key options of durability and exibility to catalysts for change here. Governments designers to play with 3D Printings and schools are now embracing the idea possibilities. that the next generation of digitallyThe fashion industry continually skilled children have a drive to engage challenges itself to stay on top of fully in that digital world. Whether current fashion trends and short lead Coding, Photoshop CAD or design3D Print Hubs Company to WatchNetwork of 3D Printers Since starting up in Amsterdam 3D Print Hub have over 1800 printers accessible Worldwide. With over 40 in the UK since starting in October.2At this years show there were a lot of companies that really stood out for being truly innovative. The one that really made us think was 3D Print Hub. The Amsterdam-based start-up was founded in April 2013. 3D Hubs is a collaborative production platform for 3D printer owners and 3D makers to connect. Their mission - to make 3D printing accessible to everyone by unlocking the worlds idle 3D printers,Every printer we ship has our pride of Brooklyn in them, as we feel our printers are enabling a whole new generation to make new things Bre Pettis -Makerbot Foundertools, these are at last being integrated properly into the curriculum. Makerbots new plan was unveiled this year - put a 3D Printer in every school in America to equip, enlighten and up skill the next generation with all the possibilities that 3D printing offers them for their future. Product prototypingOne of the great examples we saw for the work place that 3D Printing has enabled is the prototyping of a product or idea. Using traditional methods it would be very expensive and time consuming to produce a physical prototype of a new product you were developing. With a printer you just upload the digital le and print overnight, if there is then a problem with the design once you have printed it out you can then just tweak the digital design and print again. facilitating transactions between 3D printer owners (Hubs) and people that want to make 3D prints (makers). They are the world's largest network of 3D printers with over 1,700 printing locations across 300 cities. With most 3D printers laying idle 80% of the time this allows the printer owners to make money in down time. Its an incredibly interesting concept. Allowing people to print customised items locally in a matter of hours. This really opens up the use of hyper-local communities for manufacturing without needing linear supply and demand systems! @WilliamEdHarvey 3. 3D Printshow : 7-9th NovemberPersonalisation Have it how YOU want it As our culture evolves and moves away from the costly mass manufacture towards more consumerdriven personalisation of products, 3D printing can and is having a dramatic effect on what is possible. On the High St., this will have a dramatic effect. Using in-house 3D Printing of custom Fashion brand products will enable users to have personalised items such as jewellery with names photos and messages unique to them. Premium drink brands can offer personalised bottles or glasses printed live in-store. At this years show, visitors were given the opportunity to get their full body scanned and printed. A hand operated scanning camera takes a number high quality images then stitches them together to make a digital model of the subject. This was similar to a trial earlier this month where ASDA ran a scheme in 2 stores where customers were scanned and had miniatures versions of themselves printed in 3D. There is unquestionably a rise in demand for the personalisation of products. Brands want to enable consumers desires to stand out, be different, as they know they are more and more aware of what new technologies can offer them. Brands will be able to facilitate more unique and one off items for their target audiences, helping build loyalty. This growing trend of personal products means the demand for more skilled CAD (Computer Aided Design) Designers is becoming apparent.If someone doesn't like the limited products brands are manufacturing, they will just go home design and print their own Bram De Zwart - 3D HubsThrough companies such as Autodesk enabling users by giving away the basic tools to do this for free. 123D Design for example allows you to create basic 3 Dimensional designs, topped with various tutorials available on YouTube. This is enabling people to design what they want, however they want it on their own personal computers. It wont be long before the next generation will embrace the entire process ; have an idea, design it on their computer or tablet then print in a matter of hours. A great example of using 3D Printing for a brand was the work we undertook for our IBM Client at Wimbledon. Data-driven souvenirs was a project collaboration between Ogilvy One, Labs and the team behind 3D Print Show. We combined data analytics of each players match performance (Form) with the fans live opinion of them from social media (Status). The top players were then listed on the IBM Wimbledon Leader board, and commemorated with the creation of limited edition, personalised souvenir trophies. At the IBM Live printing stand, 9 x 3D Printers printed out different trophies fed by that live data. Attendees were given a chance to not just see the data on a screen but hold it in the form of personalised trophies almost instantly.Have it how you want it! With the ease of customisation for iPhone cases, Rings, Toys and prosthetics through 3D printing, what else could we see customised in the future?3@WilliamEdHarvey 4. 3D Printshow : 7-9th NovemberPrinting o items you just purchased online using your desktop 3D printer shows the potential. I am fascinated by the notion of mass customisation and the impact that this could have on the High Street. Natasha Fagg - designer Alexander McQueen3D PrintShop How it will invade the High Street A new feature at this years show was the 3D print shop. The new affordability of 3D Printing technology is due to the the 3D Printers themselves but also from the raw materials. Online stores such as Amazon are opening up a dedicated category for 3D printers an accessories, plus high street stores like Maplin now selling them, its becoming commonplace. The pop-up 3D Printshop sold everything from Printers through Scanners, 3D Pr