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GovDelivery

Government Website Trends: Why Email is Fundamental Scott Burns March 30, 2012

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Knowledge network across all levels of Government

• Prominent in the U.S. and International

• 50,000+ Members

• Specialized Communities with 6 different topics: i.e. Communications and Technology

Maximizes direct connections with the public through digital communications.

• More than 500 public sector organizations manage their digital communications though GovDelivery

• More than one billion messages are sent quarterly by government agencies through GovDelivery

• 30,000 people sign up every day through GovDelivery to receive digital messages from the government

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Effective Digital Communication

Get the Word Out.

• Build a real and permanent audience

− Quickly and easily inform the public

− Reach across multiple channels

• Personalize

− Allow citizen/stakeholder to choose the information they want to receive and how often

− Deliver information at the relevant time directly to citizen/stakeholder

• Engage

− Track results and interest over time

− Drive mission critical value for your organization through increased communications

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If Facebook was a country...

Population: 850 million It would be the world’s 3rd largest country

Bigger than North and South America combined

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If Twitter was a country...

Population: 200 million It would be bigger than Russia, Ukraine and Kazakhstan

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If Email was a country. . .

It Covers Continents It would be an empire: 2.9 Billion users

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Channels overlap, but vary in reach and purpose…

Social Media • Engage with information • Socialize information with friends, get recommendations • Work together to solve problems

SMS/Text/Mobile

• Send/receive geo-specific info • Reach immediately • Connect in personal space

Email

• Reach broadest audience through top channel (90%+ of online time spent reading or sending email)

• Disseminate info to personal destination • Benefit from archive and content flexibility • Use channel accepted / preferred for institutional

communication • Easily share with friends and family

Outreach channels drive

citizens to engagement tools, and

sometimes tools and channels

overlap.

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Use Website to Build Audience

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Contextual sign-ups on your website

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Top 11 Shared Updates of 2011

• Offering generic email updates is not enough • Citizens want specific information that’s relevant to them:

− Small business tax credits − Keeping state parks open − Public safety alerts in your city

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“Upsell” Content and Collaborate to Increase Reach

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Impact of Working Together to Reach More People

• 114,247 new subscribers in first half of 2011

• Accounts using the network got 47% of new subscribers from the GovDelivery Network

17 Texas Agencies use GovDelivery 1.5M total subscribers

• The Governor of TX gets over 90% of new subscribers from the GovDelivery Network

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Integrate and Cross Promote Channels

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Integrate and Cross Promote Channels

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Ask Users What They Want

I love the CDC e-mails!!!!!!!!!!

I don't have to hunt for information. It comes automatically to me. I am confident that I am aware of the latest information. Continue with this

process. It is great! -R.N. Manager, Occupational Health

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Success Metrics for Digital Communication • Qualitative

− What is your organization’s mission and does increasing public outreach support it? − What feedback are you receiving from key stakeholders on how they use the

information you send? − Is the information you are providing of value to the citizen from a transparency

standpoint?

• Quantitative

− Are you building an audience you can reach effectively? o Number of people signed up to receive your direct communications o Number of critical topics on which you can reach people

− Are your messages effective? o % of users reacting to content you send o Click-throughs, opens, comments, votes, etc.

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Contact

Scott Burns – CEO & co-Founder Scott.burns@govdelivery.com

@smburns

(651) 726-7303

Website: www.govdelivery.com

Blog: www.reachthepublic.com