3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.
-
Upload
veronica-harper -
Category
Documents
-
view
213 -
download
0
Transcript of 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.
![Page 1: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/1.jpg)
3a)
Junk Food Marketing National Campaigning
4 May 2011
Vokyung Song, Ph.DConsumers Korea
![Page 2: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/2.jpg)
Junk Food Marketing - National Campaigning
Survey Test Publication & Education• Green School Zone
(May 2010)• Global survey on
fast food(Nov 2009)• Children’s food
campaign(May 2009)
• Comparative survey on sodium level in foods(April 2008)
• Food Test – Nutrition of cereal(Sept 2008)
Nutrition Labeling “Lower Sodium Level” Campaign
(KFDA with Consumer organization)
• Credibility• Solidarity
• Providing information• Sharing experience
• Green School Zone (May 2010)
• Global survey on fast food(Nov 2009)
• Children’s food campaign(May 2009)
• Comparative survey on sodium level in foods(April 2008)
![Page 3: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/3.jpg)
Activities in international & national level
“Lower Sodium Level” Campaign
(KFDA with Consumer organization)
Nutrition Labeling
![Page 4: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/4.jpg)
Survey
Green School Zone - Children’s food safety zone
around schools
![Page 5: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/5.jpg)
Test
Food Test – Nutrition of Cereals
![Page 6: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/6.jpg)
Publication & Education
Global survey on fast food – Some children’s menus contain high calories and fat
![Page 7: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/7.jpg)
Publication & Education
“Lower fat, sodium, sugar level in children’s food” campaign
![Page 8: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/8.jpg)
Publication & Education
Comparative survey on sodium level in foods - instant noodle, snack, cheese, cereals
![Page 9: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/9.jpg)
Lower Sodium Level Campaign
KFDA(Korea Food and Drug Administration) with Consumer organization
Campaign and awareness programs in 6 major cities in Korea 6,000 consumers will be joining(2011)
![Page 10: 3a) Junk Food Marketing National Campaigning 4 May 2011 Vokyung Song, Ph.D Consumers Korea.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649e905503460f94b95586/html5/thumbnails/10.jpg)
April 15, 2011