39003116 Types of Retailers
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Transcript of 39003116 Types of Retailers
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Types of Retailers
Chapter 2
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Types of Retail
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• Retail :- 2 Types
Traditional or UnorganizedRetail
Dominant share in retail salesSingle shopsSmall shops
No organized supply chainleast tax paid
Types of retail
Organized retailSmaller share in retail sales
Usually chainsLarge shops
Organized logistics and supply
chainTaxes paid
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Types of Retailers
• Organized Retail share is small but expected to grow rapidly.• New formats (type of shops) have come up.
Food related
SupermarketsEg:- Spencer HypermarketsEg-Big Bazar
General Merchandise Related
Warehouse Clubs
Specialty Departmentstores
Eg:SSL/Pantaloons
Discount Stores
Departmental StoresShopping malls
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Types of Retailers
Food Retailers
Mom and Pop Stores
Convenience Stores
Supermarkets
Supercenters
General Merchandise Retailers
Department Stores
Specialty Stores
Discount StoresCategory Specialists
Off-Price Retailers
Warehouse Clubs
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Types of General MerchandiseRetailers
• Discount Stores• Specialty Stores
• Category Specialists
• Home Improvement Centers
• Department Stores
•Drugstores
• Off-Price retailers
• Value Retailers
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New Types of Retailers
• Category Specialists-PetsMart
-Bed, Bath and Beyond
Wal-Mart Supercenters
-Supermarket + Discount Store
•Ebay, Priceline, Travelocity
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Types of Food Retailers
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Characteristics of General MerchandiseRetailers
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Food Retailers
Mom and Pops –
Supermarkets-Cars, highways and TV to build brands
-Knowledgeable customers –
self service-Perishable vs. packaged goods
Big Box Retailers-Warehouse Clubs
-Supercenters-Hypermarkets
Convenience Stores
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Issues in Food Retailing
Competition from Discount Stores
Changing Consumption Patterns
EfficientDistribution Lower Costs Lower Prices
Time Pressure Eating Out More Meal Solutions
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Super Markets
• Conventional super markets are primarily self servicefood stores.
• They offer almost all items of daily necessity.
• Stores are around 30,000 sq. ft. in size.
• Are very promotional and have sales promotions roundthe year.
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Super Markets.
• Offer their own discount coupons.
• Generally sell fast moving food/items at cost.
• Low prices ,self service.
• Provide neat/clean environment, fast check out counters andattractive organized layouts.
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Hyper Markets
• Extremely large self service outlets.
• Are combination of discount stores and super stores.
• Built in large warehouse type covering.
• Size varies from 150,000 to 300,000 sq. ft.
• Stock over 50,000 different items.
• Highly volume driven• Operate on low margin and prices.• They are being called as Super Centers.
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Specialty Stores
• Also called limited line stores.
• Attract customers by specializing a particular line of merchandise.
• Large variety in terms of width/depth
• Usually less than 18,000 sq. ft.
• Compared to departmental/discount stores
• Focus on narrow market segment /niche.
• Customers attracted by their deep assortments, personalizedservice and intimate stores atmosphere.
S i l S
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Specialty Stores
Category specialists
• Similar to specialty & discount stores
• offering narrow variety/deep assortments.
• By offering complete assortment in a category, generatelarge volumes.
• category killers
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Warehouse Stores/Warehouse Clubs
• Offer merchandize in “no frills” environment.
• Carry mostly non-food merchandize.
• Generally do not stock refrigerated or perishable items.
• The size ranges between 250,000 to 400,000 sq. ft.
• Profits are generated through club memberships.
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Discount Stores
• Similar to departmental stores in many ways.
• Offers wide variety of merchandize.
• Limited service/discounted prices.
• Charge lower prices than departmental stores
• Low cost location/ Spartan atmosphere.
• Usually self service stores.
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Discount Stores
• Sales people available only where needed
• Size usually varies from 80,000 to 150,000 sq. ft.
• Tend to offer more variety/less depth.
• Typically carry fewer brands/sizes in each category.
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Departmental Stores
• Multi Tiered large stores.
• Stock vast range of products department wise.
• Look like collection of specialty operations under oneroof – one owner.
• Broad variety, deep assortment, higher level of customerservice.
• Are run on the principle of increased revenue throughhigh sales volumes.
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Departmental Stores.
• In some situations departments within departmental stores areleased.
• A leased department in an area within a retail stores that is leasedor rented to an independent firm
• This is also termed as “shop-in-shop” concept.
• A promotional departmental stores is a specialty departmentalstores that sells most of its merchandize on weekly promotion.
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Shopping Malls
• Malls are not retail stores in true sense.
• Signify common mall in which large no of stores arelocated.
• Apart from monthly rentals, promoters also take % ofsales from each tenant.
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Merchandise Offering
• Variety (breadth of merchandise)- The number of merchandise categories
Assortment (depth of merchandise)
-the number of items in a category (SKUs)
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Category Specialists
Deep and Narrow Assortments – Destination Stores
Low Price and Service
Wholesaling to Business Customers and Retailing to
ConsumersIncredible Growth
Increased Competition with National Expansion andConsolidation
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Non-store Retail Formats
Electronic Retailing
Catalog and Direct Mail
Direct Selling
Television Home Shopping
Vending Machines
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Types of Nonstore Retailers
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Types of Retail Ownership
Independent, Single Store Establishments
Consumer Owned Cooperatives
Wholesaler Owned Cooperatives
Corporate Chains
Franchises
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Thankyou