H O W T O R O C K Y O U RSTAGE

OWN THE

3 9 R U L E S O F T H U M BN E X T P R E S E N TAT I O N

B Y: S TA N P H E L P S P U R P L E G O L D F I S H . C O M

T H E F E A R O F P U B L I C S P E A K I N G

T H E P R O B L E M I S

>

T H E F E A R O F P U B L I C S P E A K I N G> T H E F E A R O F

D Y I N G

FE

AR

T H E P R O B L E M

T H E F E A R O F P U B L I C S P E A K I N G> T H E F E A R O F

D Y I N G

FACTOR

FE

AR

T H E P R O B L E M

“ A C C O R D I N G T O M O S T S T U D I E S , P E O P L E ' S N U M B E R O N E F E A R I S P U B L I C S P E A K I N G . N U M B E R T W O I S D E A T H . D E A T H I S N U M B E R T W O . D O E S T H A T S O U N D R I G H T ? T H I S M E A N S T O T H E A V E R A G E P E R S O N , I F Y O U G O T O A F U N E R A L , Y O U ' R E B E T T E R O F F I N T H E C A S K E T T H A N D O I N G T H E E U L O G Y. ” [CREDIT: JERRY SEINFELD, YOUTUBE CLIP]

There are two types of speakers”

NERVES ARE

INEVITABLE

“

T H E T R U T H

Those that are nervous and those that are liars.”

NERVES ARE

INEVITABLE

M A R K T W A I N O N P U B L I C S P E A K I N G

“

-

T H E T R U T H

There are two types of speakers: those that are nervous and those that are liars.”

NERVES ARE

INEVITABLE

M A R K T W A I N O N P U B L I C S P E A K I N G

“

-

T H E T R U T H

N O O N E I S B O R N A S P E A K E R . I T TA K E S D I S C I P L I N E A N D P R A C T I C E T O C H A N N E L Y O U R N E R V E S . T H I S D E C K P R O V I D E S S O M E G U I D E L I N E S T O H E L P Y O U O N T H A T J O U R N E Y.

W H AT ’ S T H E S O L U T I O N ?

T H E S O L U T I O N I S

R U L E S O F T H U M BR U L E S O F T H U M B A R E G E N E R A L LY A C C E P T E D G U I D E L I N E S .

YOU NEED

GUIDELINES

G U I D E P O S T S T O S H O W Y O U T H E W AY. N O T E : W H E N T H E R E A S O N S T O P S , T H E R E F O R E S T O P S T H E R U L E .

T H E S O L U T I O N I S

R U L E S O F T H E R O A D

FOLLOW

THE SIGNS

P R E PA R AT I O N I S K E Y. R U L E O F 1 / 3 ’ S

Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G .

P R E PA R AT I O N I S K E Y. 3 6 T O 9 0 H O U R S …

PUT IN

Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G . 1 / 3 B U I L D I N G S L I D E S .

P R E PA R AT I O N I S K E Y. 3 6 T O 9 0 H O U R S T O C R E AT E A N H O U R L O N G P R E S E N TAT I O N

PUT IN

THE TIME

[CREDIT: NANCY DUARTE]

Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G . 1 / 3 B U I L D I N G S L I D E S . T H E F I N A L 1 / 3 I S R E H E A R S I N G .

V I S U A L S A I D R E C A L L B Y %

V I S U A L S A I D R E C A L L B Y 5 5 0 %STOCK

UP

L E V E R A G E T H E P I C T U R E S U P E R I O R I T Y E F F E C T. P E O P L E R E M E M B E R 1 0 % O F W O R D S C O M PA R E D T O 6 5 % O F P I C T U R E S . [CREDIT: D.L. NELSON, U.S. REED, J.R. WALLING]

FREE

IS GOOD

P R O T I P : C A N VA I S A D E S I G N T O O L T H AT A L L O W S Y O U T O A D D T E X T A N D C R E AT E C U S T O M S I Z I N G F O R F R E E . S T O C K I M A G E S A R E $ 1 .

3 S O U R C E S

M I N I M U M S I Z E F O N T I S

Fonts must

[CREDIT: GUY KAWASAKI, YOUTUBE CLIP]

M I N I M U M S I Z E F O N T I S 3 0

Fonts must

MEASURE

CUT TWICE

ONCE

[CREDIT: GUY KAWASAKI, YOUTUBE CLIP]

FO T

W H E N Y O U F I N I S H A P R E S E N TAT I O N , D O N ’ T P L AY 2 0 Q U E S T I O N S

TA K E Q U E S T I O N S , B U T T H E N F I N I S H S T R O N G W I T H A S T O R Y A N D A C A L L T O A C T I O N

NAIL THE

FINISH

S TA R T W I T H Y O U R S E C O N D B E S T S T O R Y … ”

“

SECOND

S TA R T W I T H Y O U R S E C O N D B E S T S T O R Y A N D F I N I S H W I T H Y O U R B E S T O N E ”

- B I L L S TA I N T O N

“

SECOND

THEN

FIRST

T H E M A X I M U M N U M B E R O F W O R D S O N A N Y G I V E N S L I D E I S

T H E M A X I M U M N U M B E R O F W O R D S O N A N Y G I V E N S L I D E I S 1 6

MEASURE

CUT TWICE

ONCE

[CREDIT: JON VEGOSEN]

LENGTH

OF A TALK

“ A G O O D S P E E C H S H O U L D B E L I K E A W O M A N ' S S K I R T ”

LENGTH

OF A TALK

“ L O N G E N O U G H T O C O V E R T H E S U B J E C T A N D S H O R T E N O U G H T O C R E AT E I N T E R E S T ” - W I N S T O N C H U R C H I L L

T H E M A X N U M B E R O F S L I D E S F O R E V E R Y 2 0 M I N U T E S O F P R E S E N TAT I O N

L E S S I S M O R E

T H E M A X N U M B E R O F S L I D E S F O R E V E R Y 2 0 M I N U T E S O F P R E S E N TAT I O N

MEASURE

CUT TWICE

ONCEL E S S I S M O R E

15

D O N ’ T W A L K I N F R O N T O F T H E P R O J E C T O R

AVOID THE

TRACTORBEAM

3 H A C K S

1. IF THE PROJECTOR IS MOUNTED OVERHEAD, TEST HOW CLOSE YOU CAN WALK NEXT TO THE SCREEN DURING SET-UP. USE SOME MASKING TAPE ON THE FLOOR.

2. IF THE PROJECTOR IS ON A TABLE OR CART, JUST WALK AROUND IT.

3. USE THE BLACK OUT BUTTON ON YOUR R800 CLICKER

F O N T S M AT T E R

1 4 F O N T S Y O U S H O U L D C O N S I D E R

Baskerville

Impact

Hobo Std

Marker Felt

BRING YOUR

A GAME

1 3 = M U R P H Y ’ S L A W

B A D T H I N G S W I L L H A P P E N . Y O U H AV E 3 C H O I C E S : 1 ) F I X I T, 2 ) F E AT U R E I T, O R 3 ) F O R G E T I T

SPANNER

IN THE WORKS

S T U F F H A P P E N S . Y O U C A N C O U N T I T. P R A C T I C E W I T H O U T S L I D E S . D O A N A U D I O C H E C K B E F O R E S P E A K I N G . B E P R E PA R E D .[CREDIT: ALAN HOFFLER]

3 H A C K S T O F E N D O F F M R . M U R P H Y

3. TURN OFF WIRELESS ON YOUR COMPUTER AND CLOSE ALL APPS

1. 1. ASK FOR A HANDHELD MIC. STASH IT ON STAGE AS A BACKUP

2. WRITE DOWN YOUR MAIN POINTS IN CASE YOUR DECK FAILS (THINK SET LIST)

TOOLS

YOU CAN USE

“The best advice was from my father at an early age when we were making music. I would make mistakes, and I would ask, ‘What do you do?’ And he’d say, in Dutch, ‘Gewoon door blijven gaan, ’ which means keep pedaling. Don’t stop and don’t let the audience know you made a mistake. Or smile and do it twice so the audience thinks you meant it.“

TA O O F E D D I E VA N H A L E N

KEEP

PEDALING

[CREDIT: DR. VINCE SCHMIDT, YOUTUBE VIDEO]

T W E LV E P L U S O N E E Q U A L S

T H E B A K E R ’ S ONE MORE

THING

A L W A Y S G I V E A L I T T L E S O M E T H I N G E X T R A . T A K E A C U E F R O M S T E V E J O B S . H E A LW A Y S H A D O N E M O R E T H I N G .[CREDIT: CARMINE GALLO]

D O Z E N

S P E A K I N G I S L I K E F LY I N G . T H E T W O M O S T C R I T I C A L T I M E S A R E A N D

T H E T W O M O S T C R I T I C A L T I M E S A R E DON’T CRASH

AND BURN

W H E N A R E P L A N E S M O S T L I K E LY T O C R A S H ? M O S T A C C I D E N T S O C C U R D U R I N G TA K E - O F F S A N D L A N D I N G S . TA K E E X T R A T I M E T O P R E PA R E A N D P R A C T I C E Y O U R O P E N I N G S A N D C L O S I N G S .

[CREDIT: RICH SCHLENTZ]

L A N D I N G S

TA K E - O F F ’ S

VA R Y Y O U R V O L U M E . S O M E T I M E S Y O U N E E D T O G O T O

TAO OF

TUFNEL

VA R Y Y O U R V O L U M E . S O M E T I M E S Y O U N E E D T O G O T O 1 1

TAO OF

TUFNEL

T H E S E G O T O E L E V E N

Nigel: The numbers all go to eleven. Look, right across the board, eleven, eleven, eleven and... Martin: Oh, I see. And most amps go up to ten? Nigel: Exactly. Martin: Does that mean it's louder? Is it any louder? Nigel: Well, it's one louder, isn't it? It's not ten. You see, most blokes, you know, will be playing at ten. You're on ten here, all the way up, all the way up, all the way up, you're on ten on your guitar. Where can you go from there? Where? Martin: I don't know. Nigel: Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do? Martin: Put it up to eleven. Nigel: Eleven. Exactly. One louder. Martin: Why don't you just make ten louder and make ten be the top number and make that a little louder? [Pause.] Nigel: These go to eleven. [CREDIT: SPINAL TAP, YOUTUBE VIDEO]

T H E B R A I N C A N O N LY C O N C E N T R AT E F O RM I N U T E S B E F O R E

S H U T T I N G O F F

MEASURE

CUT TWICE

ONCE

MEASURE TWICE

T H E B R A I N C A N O N LY C O N C E N T R AT E F O R1 0 M I N U T E S B E F O R E

S H U T T I N G O F F

MEASURE

CUT TWICE

ONCE

P L A N O N B R E A K S I N Y O U R TA L K

U S E V I D E O S , R O L E P L A Y S &

G R O U P E X E R C I S E S .[CREDIT: DR. JOHN MEDINA]

U N D E R S TA N D T H E C O N C E P T O F W I I F Y

W H AT ’ S I N I T F O R Y O U ( T H E A U D I E N C E M E M B E R )

MEASURE

CUT TWICE

ONCE W. I . I . F. Y

E V E N T H O U G H Y O U A R E A T T H E F R O N T O F T H E R O O M , I T ’ S N O T A B O U T Y O U . I T ’ S A B O U T T H E W H A T ’ S I N I T F O R T H E A U D I E N C E . W H Y S H O U L D T H E Y G I V E Y O U T H E I R A T T E N T I O N . W H A T VA L U E A R E Y O U R P R O V I D I N G ?

BE A MASTER

“ FA C T ’ S T E L L … ”

BE A MASTER

STORYTELLER

“ FA C T ’ S T E L L , B U T STOR IES S E L L . ” - B RYA N E I S E N B E R G

A P P E A R A N C E M AT T E R S

D R E S S T O T H E N I N E SLOOK

THE PART

8 0 % O F O U R J U D G E M E N T S C O M E S D O W N T O W A R M T H A N D C O M P E T E N C E . D R E S S S M A R T LY T O L E V E R A G E B O T H .[CREDIT: CHRIS MALONE & SUSAN T. FISKE]

T H I S I S A L E C T E R N , I T I S N O T A

T H I S I S A L E C T E R N , I T ’ S N O T A N O R I S I T A C R U T C H . S T E P A W AY.

STEP AWAY

P O D I U M .

[CREDIT: EVAN CARROLL]

S T O RY M AT T E R S

K N O W T H E 8 S T E P S O F T H E H E R O ’ S J O U R N E Y

PAINT

PICTURETHE

[CREDIT: JOSEPH CAMPBELL]

O N LY % O F T H E F E E L I N G S

Y O U C O M M U N I C AT E A R E T H E W O R D S

T H AT Y O U U S E

O N LY 7 % O F T H E F E E L I N G S

Y O U C O M M U N I C AT E A R E T H E W O R D S

T H AT Y O U U S E

EXPRESS

EXPRESS

YOURSELF

B E E X P R E S S I V E W H E N I T C O M E S T O C O M M U N I C A T I N G F E E L I N G S . O N LY 7 % I S D E P E N D E N T U P O N T H E W O R D S W E U S E . 5 5 % I S B O D Y L A N G U A G E A N D 3 8 % I S T O N E .

[CREDIT: ALBERT MEHRABIAN]

D E V E L O P A S E N S E

PLUG INTO

THE AUDIENCE

B E E N G A G E D W I T H T H E A U D I E N C E . L O O K F O R C L U E S F O R W H A T ’ S R E L E VA N T T O T H E M . I T ’ S N O T A B O U T Y O U .

D E V E L O P A S I X T H S E N S E

G E S T U R E S

U S E Y O U R T W O H A N D S

GO BIG OR

GO HOME

G E S T U R E S A R E K E Y. U S E Y O U R H A N D S T O E M P H A S I Z E P O I N T S . D O N ’ T B E A F R A I D T O G O B I G .[CREDIT: ALAN HOFFLER]

I N V E S T I N A G O O D C L I C K E R

P R O T I P : L O G I T E C H R 8 0 0

I N V E S T I N A G O O D C L I C K E R

DON’T

SKIMP

P R O T I P : L O G I T E C H R 8 0 0

D I S C L A I M E R : T H I S M O D E L H A S A G R E E N L A S E R P O I N T E R . Y O U A R E N O T A J E D I W H I L E P R E S E N T I N G . “ R E S I S T T H E U R G E , Y O U M U S T ” - Y O D A

D O Y O U R V I S U A L S H AV E A P U R P O S E ?

4 R E A S O N S F O R U S I N G A V I S U A L

REASON

FOR BEING

1 . T O R E I N F O R C E A N I M P O R TA N T P O I N T ( E M P H A S I S ) 2 . W H E N I T ’ S Q U I C K E R / E A S I E R W I T H A V I S U A L ( S H O W A T R E N D ) 3 . T O M A K E A P O I N T F R O M D A TA ( N E V E R J U S T S H O W D A TA ! ) 4 . T O C O N N E C T W I T H A U D I E N C E E M O T I O N ( H U M O R ) [CREDIT: ALAN HOFFLER]

D O Y O U R V I S U A L S H AV E A P U R P O S E ?

T H I S I S N O T T H E E N T I R E R O O M

ADDRESS

THE EDGES

A D D R E S S T H E E D G E S R I G H T W H E N Y O U G E T O N S TA G E . M A K E S U R E Y O U A R E E N G A G I N G T H E E N T I R E A U D I E N C E A N D N O T J U S T T H O S E P E O P L E I N T H E M I D D L E O F T H E R O O M . [CREDIT: BILL STAINTON]

P L AY T O T H E E N T I R E R O O M

S P E A K T O T H E A U D I E N C E , N O T T H E P R O J E C T O R S C R E E N

ADDRESS

THE EDGES 3 H A C K S

1. U S E P R E S E N T E R M O D E O N Y O U R L A P T O P 2. A S K F O R A C O N F I D E N C E M O N I T O R 3. S E T U P A TA B L E T FA C I N G T H E S C R E E N A N D

S E T I T T O V I D E O

U S E T H E P O W E R P O I N T S

U S E T H E 4 P O W E R P O I N T SRULE OF

THIRDS1/3

1 2

3 4

RULE OF

THIRDS

L E A R N F R O M P H O T O G R A P H E R S . A V O I D T H E C E N T E R A N D D R A W T H E E Y E T O W A R D S O N E O F T H E F O U R P O I N T S A T T H E I N T E R S E C T I O N S .

1/3

[CREDIT: GARR REYNOLDS]

1 2

3 4

P E O P L E R E M E M B E R T H I N G S I N ’ S

IT’S A MAGIC

NUMBER

P E O P L E R E M E M B E R T H I N G S I N T H R E E ’ S . U S E T H I S S I M P L E , Y E T P O W E R F U L FA C T T O Y O U R A D VA N TA G E .

3

[CREDIT: CARMINE GALLO]

P E O P L E R E M E M B E R T H I N G S I N 3 ’ S

“There are always three speeches,

for every one you actually gave.”

-

“There are always three speeches,

for every one you actually gave. The

one you practiced, the one you gave,

and the one you wish you gave.”

DON’T

BANG

-

DON’T

BANG

YOUR

HEAD

P E R F E C T P U B L I C S P E A K I N G I S L I K E A N A S Y M P T O T E . N O B O D Y H A S E V E R R E A C H E D I T A N D N O B O D Y E V E R W I L L . T H E R E I S A LW A Y S R O O M F O R I M P R O V E M E N T. T H E R E I S A LW A Y S R O O M T O L E A R N . [CREDIT: JOHN ZIMMER]

-

-

M I C U P : 4 M A I N T Y P E S HANDHELD

AROUND THE EAR (AKA - BRITNEY SPEARS)

PODIUM

LAVALIER

AMPLIFY

1 . C E N T E R T H E L AV M I C I N T H E M I D D L E O F Y O U R C H E S T A N D A B O U T S I X T O E I G H T I N C H E S B E L O W Y O U R C H I N .

-

3 H A C K SYOURSELF

2 . W I T H A H A N D H E L D , Y O U N E E D T O K E E P T H E P O S I T I O N O F T H E M I C C O N S I S T E N T W I T H Y O U R H E A D . I T M O V E S A S O N E .

3 . D O N ’ T A S K T H E A U D I E N C E I F T H E Y C A N H E A R Y O U . S O U N D C H E C K I N A D V A N C E O R H A V E S O M E O N E I N T H E B A C K W H O C A N H E L P Y O U A D J U S T T H E L E V E L S .

H O W L O N G S H O U L D Y O U PA U S E A F T E R Y O U M A K E A P O I N T ?

TOOLS YOU

CAN USE2 S E C O N D S O F PA U S E

TOOLS YOU

CAN USE

W H E N Y O U M A K E A P O I N T O F E M P H A S I S , PA U S E A N D L E T Y O U R A U D I E N C E H A V E A C H A N C E T O L E T I T S I N K I N .[CREDIT: ALAN HOFFLER]

S T O P

PAY

ATTENTION

T H I S I S T H E M O S T I M P O R TA N T L E S S O N I N T H E E N T I R E D E C K

S I N G L E T H O U G H T O P

SINGLE

THOUGHT

D E L I V E R A

S I N G L E T H O U G H T T O O P E R S O N

SINGLE

THOUGHT

N E

D E L I V E R A

S I N G L E T H O U G H T, O P E R S O N

SINGLE

THOUGHT

D E L I V E R A S I N G L E T H O U G H T T O O N E P E R S O N . T H I N K O F Y O U R N E X T T H O U G H T. F I N D A N E W P E R S O N I N T H E A U D I E N C E . D O N ’ T S T A R T D E L I V E R I N G Y O U R N E X T T H O U G H T U N T I L Y O U E S TA B L I S H E Y E C O N TA C T …

L AT H E R , R I N S E , R E P E AT

N E

ONEPERSON

S I N G L E T H O U G H T, O P E R S O N

SINGLE

THOUGHT

T H I S O N E P R A C T I C E E L I M I N A T E S F I L L E R W O R D S ( A N D , S O , U M ) , A L L O W S Y O U T I M E T O B R E A T H E , A N D A U T O M A T I C A L LY B U I L D S I N PA U S E S .

D E L I V E R A S I N G L E T H O U G H T T O O N E P E R S O N . T H I N K O F Y O U R N E X T T H O U G H T. F I N D A N E W P E R S O N I N T H E A U D I E N C E . D O N ’ T S T A R T D E L I V E R I N G Y O U R N E X T T H O U G H T U N T I L Y O U E S TA B L I S H E Y E C O N TA C T.

[CREDIT: ANDREW GILMAN]

N EONEPERSON

The difference between the right word and the almost right word…”

W O R D U P

“

W O R D U PCATCH

PHRASE

VS.

The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”

- M A R K T W A I N O N W O R D S M I T H I N G

“

B E M E M O R A B L E . B E S T I C K Y.[CREDIT: CHIP AND DAN HEATH]

K E E P K E Y T E X T O N T H E T O P O F T H E S L I D E

[CREDIT: WENDY GATES CORBETT]

K E E P K E Y T E X T O N T H E T O P 1 / 3 O F T H E S L I D E

STAY ABOVE

THE HEADS

avoid this

T H E N U M B E R O F B U L L E T S Y O U S H O U L D U S E I N Y O U R E N T I R E P R E S E N TAT I O N I S

T H E N U M B E R O F B U L L E T S Y O U S H O U L D U S E I N Y O U R E N T I R E P R E S E N TAT I O N I S Z E R O

TOOLS YOU

• G U N S D O N ’ T K I L L • P R E S E N TA T I O N S …

TOOLS YOU

DON’T USE

• G U N S D O N ’ T K I L L • P R E S E N TA T I O N S … • B U L L E T S D O[CREDIT: CARMINE GALLO]

T H E N U M B E R O F D I S S O LV E S , B U I L D S , A N D O T H E R T R A N S I T I O N S I N Y O U R D E C K I S

KEEP IT

SIMPLE

[CREDIT: SETH

GO

DIN

]

STUPID

T H E N U M B E R O F D I S S O LV E S , B U I L D S , A N D O T H E R T R A N S I T I O N S I N Y O U R D E C K I S Z E R O

Tourist to New Yorker: Excuse me, can you tell me how to get to Carnegie Hall?

Tourist to New Yorker: Excuse me, can you tell me how to get to Carnegie Hall?

New Yorker: Practice, practice, practice.

N O O N E I S A N A T U R A L . Y O U N E E D T O L O O K F O R O P P O R T U N I T I E S T O P R A C T I C E A N D T O C O N T I N U O U S LY S H A R P E N T H E S A W.

SHARPEN

THE SAWN O T R A F F I C J A M S O N T H E E X T R A M I L E

W H E N S H O U L D Y O U F I N I S H A P R E S E N TAT I O N ?

C L O S I N G T I M E

A LW AY S F I N I S H O N T I M E

ON THE

DOT

T H I S I S A C A R D I N A L R U L E . T H E R E I S N E V E R E V E R A N E X C U S E F O R G O I N G O V E R T I M E .

[CREDIT: ALAN HOFFLER]

3 H A C K S T O H E L P Y O U F I N I S H O N T I M E

DON”T

GO OVER

3. R800 HAS A TIMER1. THERE’S AN APP FOR THAT

2. GO ANALOG

LAGNIAPPE: USE PRESENTATION MODE IN POWERPOINT, IT HAS A CLOCK

ABOUTTHE

AUTHOR

I A M L O O K I N G T O S H I F T A B U S I N E S S PA R A D I G M : F O C U S I N G O N T H E C U S T O M E R A N D T H E I R E X P E R I E N C E , I N S T E A D O F T H E C O N S TA N T LY C H A S I N G T H E E Y E S A N D E A R S O F T H E P R O S P E C T.

I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U L T U R E I S A N O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N .

M Y S I X B O O K S A B O U T C U S T O M E R E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T A R E C A L L E D P U R P L E G O L D F I S H , G R E E N G O L D F I S H A N D G O L D E N G O L D F I S H , B L U E G O L D F I S H , P U R P L E G O L D F I S H S E R V I C E E D I T I O N , A N D R E D G O L D F I S H .

L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E

S TA N P H E L P S

K E Y N O T E S W O R K S H O P S W E B I N A R S

F O R B E S C O N T R I B U T O R , I B M F U T U R I S T , T E D X S P E A K E R

LITTLE THINGS CAN MAKE THE BIGGEST DIFFERENCE K E Y N O T E S A N D W O R K S H O P S

LITTLE THINGS CAN MAKE THE BIGGEST DIFFERENCE

C L I C K H E R E T O V I E W M Y S P E A K I N G K I T O N

L I T T L E T H I N G S C A N M A K E T H E B I G G E S T D I F F E R E N C E

R E A D Y T O S TA N D O U T I N A S E A O F S A M E N E S Swww.purplegoldfish.com stan@purplegoldfish.com +1.919.360.4702