3663 Presentation for the FEC BALPPA Meeting at Legoland - Food trends and leisure spends
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Transcript of 3663 Presentation for the FEC BALPPA Meeting at Legoland - Food trends and leisure spends
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Catherine Hinchcliff & Jo Hughes22nd May 2014
Food Trends and Leisure Trends
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What do you want to hear?
The OutlookChanging customer
needs
What’s Hot& What’s Not
Where should I hangout
to be hip?!?
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The outlook is positive
What Peach Report says What Allegra says
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Source: ONS, The ITEM Club
GDP growth is recovering and unemployment falling
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Source: The ITEM Club
Growth in avg. earnings unlikely to out-pace inflation till 2015
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What’s happening now
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Source: Visit Britain April 2014
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What formats are on the up?
The Peach report 2014
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Outperforming channels
67%
36% 33% 20%
45%
STREET FOOD
1
3
4 6
BR
AN
DE
D
58%
5
Coffee shops and street food are most widely expected to outperform the Eating Out market in 2014. Consumers still want a daily coffee fix and street food’s popularity grows .
Source: Allegra UK Foodservice Quarterly Debrief Feb 2014% of senior executives who listed these sectors for growth / decline
+8% sales growth by 2014
+15% sales growth by 2014
+18% sales growth by 2014
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Flexible, premium casual dining sectors positioned to thrive
The Peach report 2014
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2013 2014 Challenge %
3 1 Intense competition 37%
1 2 Rising food/Ingredient costs 31%
5 3 Attracting and retaining high quality staff 30%
6 4 Discount driven customers 22%
9 5 High rents/Property costs 20%
4 6 Declining consumer spending 15%
11 =7 Demanding consumers 11%
8 =7 Raising profitability 11%
Intense competition is the number one business challenge in 2014. New concept innovation across the sector and continuing physical
expansion, make this marketplace extremely competitive.
Source: Allegra UK Foodservice Quarterly Debrief Feb 2014
Operators’ main challenges
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Allegra Strategies, Food Strategy Forum, Top of Mind, January 2013
Key success factors in foodservice
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Caterers financial/economic challenges
The Peach report 2014
Food costs are still important, but is not the most pressing cost
Financial challenges
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Loyalty is the holy grail, operators are investing in the customer experience
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KEY LONG TERM CONSUMER TRENDS IMPACTING THE EATING OUT MARKET, 2014Percentage of Respondents
AGEING POPULATION
CONVENIENCE
DIGITAL CONSUMER
DEMANDING CONSUMER
GROWING FOOD CULTURE
EXPERIENCE-DRIVEN
OBESITY CONCERNS
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The consumer trends driving foodservice
Source: Allegra UK Foodservice Quarterly Debrief Feb 2014
Squeeze on household budgets was number one last year, and does not feature in the top factors this year.
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ALL-DAY INFORMALITY
PERSONALISATION BRAND TRUST
RECESSIONARY LEGACYPREMIUM FAST FOOD
HEALTHY CONVENIENCE
Key short-term consumer trends in food
Source: Allegra UK Foodservice Quarterly Debrief Feb 2014
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Hip pizza
BBQ Chicken Cheaper cuts e.g. Flat Iron Steak
Single item menus
British traditional
Sustainable fish Bakery
The Peach report 2014
50% 42% 34% 33%
33% 30% 24% 24%
% mentions Other mentions:Steak 21%, Hotdogs 19%, Chinese Steamed Buns 13%,
Ceviche 11%, Ramen 10%
What’s hot and what’s not?
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“The Street Food boom is just beginning and is tapping into a strong consumer need for variety coupled with integrity.”
Chief Executive, casual dining branded chain
“Street Food will gather momentum outside of London, and will outgrow the overall market.”
Food Buyer, leading department store chain
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Top 20 main courses 2013 (2012) 1. Beefburger (1)2. Pizza (2) 3. Chicken burger (3)4. Fish & Chips (4)5. Rump steak (5)6. Roast chicken (7)7. Ribeye Steak (10)8. Chicken curry (6)9. Sirloin steak (9)10. Sunday lunch (11)11. Chicken breast (13)12. Grilled chicken (12)13. Sausage & mash (8)14. Pork ribs (15)15. Beef lasagne (14)16. Vegetable burger (18)17. Chicken pasta (20)18. Combo (16)19. Mixed grill (17)20. Hot dog (20)
Source: Horizons Menurama, Summer 2013
Top dishes featuring on menusTop dishes on menus
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Key Cuisine Trends 2013-14
South American
Refining fast food Premiumisation
Source: Allegra Eating out in the UK, 2013
Pan-Asian
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• British all-day chain backed by Richard Caring • Emphasis on locally-sourced produce• 12 openings expected for 2014
• Premium burger chain with 1,000+ US sites• Customisable burgers, no frozen ingredients• Over 20 sites to open in UK in 2014
• Fast-growing chicken shop chain• Nando’s-style chicken in KFC-style shops• 18 new sites in 2014, a 47% jump
• Informal all-day café and bar chain• Brunch, tapas, drinks and quirky interiors• 15 new sites in 2014, a 37% increase
Source: Allegra UK Foodservice Quarterly Debrief Feb 2014
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• Healthy fast food chain with global flavours• Quirky brand focused on healthy and affordable• Plans to open 11 sites in 2014, doubling estate
• Greene King’s 220-strong pub chain• Huge selection of dishes at competitive
prices• 25 sites to open in 2014
Source: Allegra UK Foodservice Quarterly Debrief Feb 2014
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Your customers want to purchase from you
71% expect to buy food and drink from theme parks when they visit
Source: You GovLeisure Catering 2012Base: 1,872 UK adults who have visited Leisure Venues
Refreshments purchased at venue, ranked by popularity of venue
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43% wide range available
30% food well presented and
prepared
Opinions on catering at leisure venues on last visit..
19% food low in nutrients
28% food could be more
interesting
21%not enough
hot food
Source: You Gov Leisure Catering 2012
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Some of the concepts we work with
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And more…
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11 to 15 year oldfavourite dishes
1.Pasta2.Pizza3.Sandwich4.Baguette5.Wrap6.Roast dinner7.Chicken burger8.Curry9.Jacket potato10.Beef burgerSource: Research Bods February 2013
What do parents wantto see in school food?
1.Five a day 84%2.Scratch meals 77%3.Free-range eggs 66%4.Fresh ingredients 64%5.Farm assured 64%6.More fibre 62%7.Sustainable fish 60%8.Healthier options 60%9.Wholemeal 57%10.Ban!Fizzy Drinks 64%, Sweets 51%
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So we also offer…
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What you need to do…Check the rules for nutritional and front of pack information
Train your front and back of house staff
Be ready to give allergen information to your customers- verbally, on leaflets, boards etc
Risk assess your kitchens
See our guide for more information on www.3663.co.uk/fir
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Thanks for listening