World Care Platform

Las Colinas: A Progressive Climate for Business Today Las Colinas enjoys a reputation as one of the most progressive corporate communities in the world and is the home of major companies such as ExxonMobil, Nokia USA, and The Associates. This phenomenal environment, combined with the proposed Dallas Area Rapid Transit System light rail line servicing the Urban Center and DFW Airport and a new Convention Center will continue to make Las Colinas the premier corporate address.

The Las Colinas Vision. Planned for Excellence. Today Las Colinas continues dynamic growth. The city of Irving remains world-class serving both the corporate community and the residents by keeping them connected in unique and unprecedented development.

The Dallas Area Rapid Transit light rail will soon serve the Las Colinas Urban Center en route to Downtown Dallas and DFW International Airport. Planned amenities package for Lake Carolyn will include a pedestrian promenade and fountains. Also planned are a centennial park, a sculpture garden, and a festival plaza for year round corporate and family enjoyment.

Mission and Objectives

Generate

Recycle

Energy

Education

Nightlife

…customers thirsting to buy solutions that offer less cost, more meaning and forging a revelation that we have not seen before.

Promote and provide recycle opportunities throughout venue and donate edible foods to local charities.

Generate, demonstrate, and conserve.

Promote green awareness by sharing what others are doing to become green and educate what patrons can do.

Focus on high energy entertainment

Mission Objectives

Going green is more than a marketing campaignIt is a national imperative. Adoption and understanding has deeply penetrated a narrow audience, now it is time to reach out to mainstream consumers and businesses.

Enhancing your green campaign will allow you to compete with non-green marketing powerhouses, without breaking the bank.

Utilizing Social Media

Tapping into the social media shift in web "conversations" from the question of "Is Global Warming real" to "What do we do about it."

Among those Americans using new media, almost 80% interact with a brand and/or company.

A rich resource being mined by companies seeking green customers.Broadcast surveys that are motion, not facilitation.

Our Brand – cont’dFriday color fireworks on Friday nightFriday color landscaping lights throughout venueFriday color laser show on lakeFriday color spot lights from venueShowcase venue’s, city’s and partners’ eco initiativesVenue Branded Recycle ReceptaclesIncorporate energy producing Floors in Plaza, Street, and Stream

dance floor

Additional Promotional Programming

Energize Through Health & Fitness Demos Yoga workshops, exercise class demonstrations Massages Facials

Hybrid or Electric Car Showcase & Giveaway Energy-focused cars displayed in street/plaza

Catch the Energy with a Pep Rally Tie in sports teams’ players, dancers, and coaches into pep

rallies showcasing team store apparel, new jerseys, and autographed giveaways

Charity programs Tie in cause platforms to raise money through shows. Many of the

artists have partner organizations (Big Ask Campaign, 1% for the Planet, Natural Resources Defense Council)

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Naming Rights Partner Assets

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Branding Rights

• Official Naming Rights partner of Friday

• Rights to use venue and Friday programming logo in advertising, marketing and promotional materials

LCEC Advertising & Promotion

• Logo placement on all marketing, advertising and PR materials created for Friday’s events

• Includes print, TV, radio, digital, mobile and more

• Brand association with all giveaways presented that night

Naming Rights Partner Assets

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Branding Assets

• Multiple signage opportunities through out plaza, street and concert hall

• LED board signage

• Internal TV network advertising through our complex

• Recycle opportunities throughout complex

Hospitality

• Event tickets to all Friday night performances

• Can be used for consumer promotion

• Hosting opportunities throughout venue

• Suite or Party Room Opportunity Available

Access Card Program

• Name Association

• Integration of product and promotional activities

Typical Green LunchKickoff GEO-Fit Challenge

Giveaway: Awarded to Corporate winner of GEO-Fit Challenge (i.e. Gas cards, Office Supplies)

Green menu item (tortilla, 50% of proceeds going to charity) Green in the venues with acoustical musicCorporate green education (sample: Newsweek video)

Green Afternoon into the Night

Start ramping up energy by demonstrating Irving’s multicultural uniqueness with foods, dances, and traditions.

Oddly paired Piezo floor dance contestHeadline artist in the Concert HallPromotional GiveawaysPartnership Activation

Zero Carbon PrizesAn assortment of prizes can be given out through contests, raffles, and text-to-win’s, and may include (but are not limited to):