365 Days of SOcialMEdia: Trials, Tribulations, and Successes Wrangling a University’s Online Voice...
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Transcript of 365 Days of SOcialMEdia: Trials, Tribulations, and Successes Wrangling a University’s Online Voice...
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365 Days of SOcialMEdia Trials, Tribulations & Successes wrangling
a University's Online Voice
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Social Media Beginnings
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Social Media Beginnings
• 2010 - KSU created a Facebook Page and a Twitter Account
• Primarily used for KSU News Releases • Began working with other departments and
units to help promote their events and news • End of 2011 - 4500 Facebook Likes; 1800
Twitter Followers, no official LinkedIn, Google+ or YouTube presence
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Social Media Specialist Hired
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Self Regarding Nonsense
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Initial Strategies
• Jumpstart content • Boost/engage audiences on Facebook &
Twitter • Establish footprint on LinkedIn companies
and Google+ • Reign in Foursquare • Plan for YouTube and other new platforms
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There's a new Social Media
In Town...
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Approach and Tactics
• Singular Voice - mine • Horses for Courses • If in doubt; BBC-it • 3F Postings • There's gold in them there tweets
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Success Stories #1
Examples of engaging posts here
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Success Stories #2
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Success Stories #3
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2012 in Facebook
• Posts - 3455 • Likes - 20788 • Shares - 1295 • Comments - 1644 • Total Views - 6,697,238
• Amount spent on promoted posts & Facebook advertising - $0.00
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2013 Facebook Tactics & Strategies
• More pictures and videos - Graph Search • Ask Audience Questions • Integrate Events • Sharing is Caring • Increase audience and engagement • Become the most engaged university in GA
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Analytics
• Weekly analytics report produced for all KSU platforms
• Monitor all GA peer institutions for analytics, tactics, trends, frequency
• Engagement = Talking About This/(Likes/100)
• Consistently one of the top 5 most engaged universities in Georgia and USG group
• Most Engaged University in Georgia with Facebook fanbase over 10k
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A word from our sponsor (please!)
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2012 Top Tweets
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2012 in Twitter
• Tweets - 4376 • Retweets - 2385 • Mentions - 3080 • Favorites - 586 • Total Views - 14,878,372
• Amount spent on promoted posts & profile - $0.00
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2013 Twitter Tactics & Strategies
• Signposting • Active listening to KSU conversations • Talking • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Vine/Images • Increase audience and engagement • Become the most engaged university in GA
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2013 LinkedIn Tactics & Strategies
• Bespoke Content • Platform for courses & enrollment • Boost to Alumni • Shameless Self Promotion • Encourage more interaction • Use new tools in the space - Video/Uploads • Increase audience and engagement
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Google+
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2013 Google+ Tactics & Strategies
• Encourage more staff and student specific interaction and content
• Hangouts (On-Air integration with YouTube) • Communities • Shameless Self Promotion • SEO and Social Search • Increase audience and engagement • Picture Sharing - Smugmug
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KSUspottedowl.com
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FourSquare
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2013 Foursquare Tactics & Strategies
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Warning
The following slides do not exist and are merely fragments of your
imagination
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YouTube
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Social Media Guidelines
• Guidelines not commandments • How to do it better • Should you be even doing it at all? • Literally not set in stone • "Don't do anything silly"
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Social Media Hub Page
• Navigation • Consolidation • Social stream - Readers Digest for Web 2.0 • Shameless Self Promotion
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Trouble at Mill - what didn't go right
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Trouble at Mill - what didn't go right2
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It's nothing personal - Just Business
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What could possibly go wrong?
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Pay to Po$t - the co$t conundrum That's a nice post you
got there...
It would be a shame if nobody saw it...
Facebookmail is such an ugly word
- this is promotion...
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Remember - if in doubt, post something fluffy
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SM Links Page
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Easter Egg - my favourite social media post ever
@guyrbailey & guyrbailey everywhere else