36335413-IPT1

2000, Cisco Systems, Inc. www.cisco.com

Niraj Somaiya

IP TelephonyIP Telephony

BasicsBasics

2C-2CSE AVVIDVoice Solutions 2000, Cisco Systems, Inc. www.cisco.com

AVVIDAVVID

What is AVVID?


Line Power

Voice VideoE-Mail Web

Voice, Video, and Data - One Network

Voice, Video, and Data - One Network

RingRingRin

gRin

g

Key User Services on One NetworkKey User Services on One Network


Value of ConvergenceValue of Convergence

Common Infrastructure leverages: Capital investments across the company Common knowledge pool Quicker integration and broader solutionsIP Technology leverages Common standards and open competition Advanced solutions with less technology constraints Well proven model today and tomorrow


Convergence Benefits TodayConvergence Benefits Today

Tangible Return on Investments Building provisioning

(cable plants, switching equipment) Reduced administration

(zero cost moves, directories) Virtual office extensions Increased Productivity Unified messaging Personalized information services Enhanced customer response


SoftPhone

MessageServer

Telephony Application

Servers

DirectoryServerCisco

CallManagerServers Calendar

ServerMessageServers

PagingServer

DirectoryServers

ContentServer

ContentServersIP PhonesPCs

Video

Distributed Adaptive

SERVICE SUPPORT

Gateway Switch Router

Cisco IP Fabric

Platforms

Man

agem

e nt

Polic

y

Dire

ctor

y

Internet Application Technologies

Network Services

InfrastructureClients Applications

Open Manageable

Cisco AVVID An End-to-End Architecture

Cisco AVVID An End-to-End Architecture


Cisco AVVID Customer WinsCisco AVVID Customer Wins

UnisysNYPD

Menlo College

Over a million VoIP gateway ports shipped Over 400,000 IP phones shipped through 12/00 Cisco has more than 20,000 employees using IP telephony - Over 40 PBXs replaced

globally


Cisco Gets the Bid!Cisco Gets the Bid!

RFP responded to by Cisco, Avaya, Nortel, Alcatel, 3COM

Cover story in 11/14/2000 issue


Accolades !Accolades !

AVVID has won more industry awards

IP phone 7960 selected for 6 movies

IP Softphone blasted into Space!


Cisco Systems Worldwide IP Telephony deployment

Cisco Systems Worldwide IP Telephony deployment

Beijing

Sydney

Tokyo San Jose

BrusselsAmsterdam

Adelaide

New Delhi

Bryanston, South Africa

Lisbon

LondonCity Gland

Stockley Park

Luxembourg

Singapore

Auckland

Wellington

Mannheim, Munich

BarcelonaAthens Riyadh

Istanbul

Helsinki, Copenhagen

Gothenburg, Oslo

Status: February 2001

Melbourne

Paris

Toronto

NewYork

RTP

Dallas

21,000+ Seats deployed at more than 74 locations worldwide13,000+ Seats deployed in Cisco San Jose CampusAdding 300-500 seats per week


Old World Architecture

Applications (Voicemail/IVR)

Mainframe Cabinet(s)

Proprietary Processor

Card(s)

Proprietary Proprietary InterfaceInterface

Voice Path (TDM)Signaling Path

Proprietary Proprietary TerminalsTerminals

Standard InterfaceStandard Interface

PSTN


Proprietary Line Card(s)

Proprietary Trunk Card(s)


Proprietary TDM Switch

Card(s)

PBX

Proprietary Trunk Card(s)


Old World Centralized ArchitectureWhy Change?

Old World Centralized ArchitectureWhy Change?

Mainframe

Terminals (TN3270)

Legacy PBX

Legacy Phones

Features/Functionality Tied to These Boxes

=

EndpointsVery Little Processing/Intelligence

CharacteristicsCharacteristics ProprietaryProprietary ExpensiveExpensive Single purpose applicationsSingle purpose applications


IP Telephony Building BlocksIP Telephony Building Blocks

The World Is Now GlobalAll Apps Must Traverse Time and Distance

ApplicationsApplications

Call Processing

Call Processing

InfrastructureInfrastructure

ClientsIP SoftPhoneIP SoftPhone

PSTN Gateways Analog Phone Support DSP Farms

DirectoryDirectory

CallManager

CiscoVoice Mail, UMS

CiscoVoice Mail, UMS

Intelligent Contact Manager

Intelligent Contact Manager

IP IVR, IP AAApps EngineIP IVR, IP AAApps Engine

ICMICM

PSTNIP

Network

ApplicationsApplications

Call Processing

Call Processing

InfrastructureInfrastructure

ClientsClients

Collaboration


PBX Functionality Breaks Down Into Four Categories:

Call Processing

ProprietaryCards for

LineConnections

ProprietaryCards for Trunk

Connections

Switching

PSTN

TieLinePBX Phones

Classic PBX ArchitectureClassic PBX Architecture


IP Telephony Replaces PBX ArchitectureIP Telephony Replaces PBX Architecture

Call Processing

Call Processing

LineConnections

LineConnections

TrunkConnections

TrunkConnections

SwitchingSwitchingIP Phones/Softphone

Clients

MCS 7800 Series Server

Ethernet LAN Switch

Voice-Enabled Router or Gateway

IP Telephony Building BlocksIP Telephony Building Blocks


Examining AVVID ComponentsExamining AVVID Components

PSTN Gateway/RouterQoS Enabled WAN Infrastructure

Router/GWRouter/GWRouter/GWRouter/GW

PSTN

IP NETWORK

VideoEnd-

points

Voice enabled Switches /VSM Resources/

Softphone

Voice Messaging/Applications

LDAPLDAPDirectoryDirectory

LDAPLDAPDirectoryDirectory

UnityUnityUnityUnity

MsgMsgStoreStoreCall Processing

IP Phones/Endpoints

VSM

Call Manager


Cisco Call Processing CallManager

Cisco Call Processing CallManager

Primary functions - Call processing- Signaling and device control- Phone features and dial plan configurations- Operations, administration, maintenance and provisioning (OAM&P)- Programming interface to external voice processing applications

MCS 7825

MCS 7835


Call Manager PlatformsCall Manager Platforms

Cisco ICS-7750 Full IOS-based Router & Voice Gateways Embedded Application Servers for Voice Mail, Auto Attendant and other

applications Web-based system management Typical configurations up to 150 users

Cisco MCS-7825-800 - 1RU High Great in Redundancy Scenarios Ships with Call Manager 3.0 CD Set Pentium III @ 800 MHz

MCS-7835-1000 - 3RU High It is a Multi-Use Platform Make it the SQL Publisher Pentium III @ 1 GHz, Redundant


Cisco IP Phone Model 7960Cisco IP Phone Model 7960

Managers desktop setManagers desktop setSix linesFull-duplex speakerphoneHeadset connectionXML feature buttons for:

MessagesDirectory (LDAP v3 access)ServicesSettingsHelp

Under the hood:Two 10/100BT switch portsQoS through IEEE 802.1Q/pPower local or from switch


Cisco IP Phone 7940Cisco IP Phone 7940

Transaction Worker - Office Transaction Worker - Office CubicleCubicle

Two Lines - Directory Numbers or Feature

Display Area: Calling Information, Feature Access

Handsfree Built-in Headset Connection 10/100 Base T, 2 Port Switch Adjustable Foot Stand 0-60


Cisco IP Phone 7910Cisco IP Phone 7910

Common Areas - Hallway, Break Room, Common Areas - Hallway, Break Room, Reception or Office CubicleReception or Office Cubicle

Medium Telephone Traffic Single Line Display Area: 2 x 24 Character Based 10BaseT Message Waiting Light Basic Features Adjustable Foot Stand 0-60 SW option adds 10/100


IP Conference Station 7935IP Conference Station 7935

The Cisco IP Conference Station 7935 is a full-featured, IP based, full-duplex hands-free conference station for use on desktops and offices, and in

small to medium-sized conference rooms. Three microphones for full room coverage, DHCP for automatic configuration,

and single wire to the desktop.


Cisco IP SoftPhoneCisco IP SoftPhone

Handset animates to show hook status Handset and keypad can be hidden Drag and drop users from directory to invite into conference Share documents by drag and drop onto conference Share applications currently running on desktop Original peer-to-peer NetMeeting integration still supported


How Calls Work In an IP Environment

How Calls Work In an IP Environment



How It Works: Making an IP-to-IP Call


PSTN

IP IP

IPIP

70325 70330

PBX

PBX

CallManager


PSTN

IP IP

IPIP

70325 70330 PBX

Cisco CallManager 70330 goes off-hook Sends OH message to CM CM tells 70330 phone to

play dial tone 70330 dials 70325

70330 goes off-hook Sends OH message to CM CM tells 70330 phone to

play dial tone 70330 dials 70325




PSTN

IP IP

IPIP

70325 70330

CM tells 70325 you havea call with extension 70330

CM tells 70330 IP address of 70325

CM tells 70325 you havea call with extension 70330

CM tells 70330 IP address of 70325

PBX

Cisco CallManager



PSTN

IP IP

IPIP

70325 70330

CallManager negotiatesbest parameters for callbetween 70330 and 70325

CallManager negotiatesbest parameters for callbetween 70330 and 70325

PBX

Cisco CallManager



PSTN

IP IP

IPIP

70325 70330

70330 and 70325 haveconversation

CM drops out of picture No longer involved

70330 and 70325 haveconversation

CM drops out of picture No longer involved

PBX

Cisco CallManager


PSTN

IP IP

IPIP

70325 70330

Calls at remote location do not use WAN bandwidth (except for call setup)

A TDM solution (PBX) would use WAN resources or be forced to place aremote box at the remote location

PBX

Cisco CallManager

How It Works: Why This Is Important

How It Works: Why This Is Important



PSTN

IP IP

IPIP

70325 70330

When the conversationis over, 70330 and 70325notify CM they are on-hook

When the conversationis over, 70330 and 70325notify CM they are on-hook

PBX

Cisco CallManager


How It Works: Making an IP-to-PSTN Call

PSTN

IP IP

IPIP

70330

PBX

PBX

Cisco CallManager



PSTN

IP IP

IPIP

70330 PBX

Cisco CallManager

70330 goes off-hook Sends OH message to CM CM tells phone to play dial tone 70330 dials number in

PSTN space

70330 goes off-hook Sends OH message to CM CM tells phone to play dial tone 70330 dials number in

PSTN space



PSTN

IP IP

IPIP

70330

Based on dial plan, CMdetermines which gatewayand which port is to act

CM notifies gateway

Based on dial plan, CMdetermines which gatewayand which port is to act

CM notifies gateway

PBX

Cisco CallManager


How It Works: Making an IP-to-PSTN Call CM gives 70330 the IP

address of gateway 70330 contacts gateway Call parameters are set up

CM gives 70330 the IPaddress of gateway

70330 contacts gateway Call parameters are set up

PSTN

IP IP

IPIP

70330 PBX

Cisco CallManager


Deployment Scenarios and Options

Deployment Scenarios and Options



All inter-site calls traverse PSTN

Gateway

Gateway

V

V

PSTN

GatewayV

Gateway

V

MCS-7830

w/Cisco uOne

MCS-7820

MCS- 7820

MCS-7830s

w/Cisco uOne

MCS-7830

w/Cisco uOne

MCS-7820

Isolated Deployments


Primary Voice Path = IP WANSecondary Voice Path = Transparent to User

Bandwidth consumed per IP WAN call = 80 kbpsMinimum IP WAN BW required = 128 kbps (CM 3.0(1))

Router/GW

Router/GW

V

VPSTN

Router/GWV

Router/GW

VIP WAN

Cisco IOS Gatekeeper(Used for Admission Control)

MCS-7830 w/Cisco

uOne

MCS-7830 w/Cisco

uOne

MCS-7830 w/Cisco

uOne

MCS-7830s

w/Cisco uOne

Multisite WAN with Distributed Call Processing

Multisite WAN with Distributed Call Processing


ExistingCustomer

PBX

Router

CorporateWAN

CorporateWAN

IP Phones

PBX Phones

PSTN

VoIP Gateway

MCS 78X0

IP Phones

PSTN

Catalyst

Patch PanelCatalyst 3524T Series

XLCatalyst

Powered LinesCatalyst Patch Panel

7960796079407940

79407940

IP Phones

Cisco IP TelephonyCisco IP Telephony


WAN

Existing Networks (Voice & Data) Existing Networks (Voice & Data)

PBX PBX

PSTNPhones Phones

Location-1Location-1 Location-2Location-2

Voice Network

Data Network


WAN

IP Telephony -- PSTN DeploymentIP Telephony -- PSTN Deployment

PBX

PSTN Phones


Call ManagerIP Phones

Voice Gateway Voice Network

Data Network


WAN

PBX PBX

PSTNPhones Phones


IP Telephony -- WAN DeploymentIP Telephony -- WAN Deployment


Voice Gateway

Voice Gateway

IP Phones

Voice Network

Voice & Data Network

IP Soft Phone

IP Soft Phone


WAN

PBX

PSTN Phones


IP Telephony -- PSTN & WAN Deployment

IP Telephony -- PSTN & WAN Deployment


Voice Gateway

Voice Gateway

IP Phones


Voice Gateway Voice Network

Voice & Data Network

IP Soft Phone

IP Soft Phone


PBX PBX

PSTNPhones Phones


Migration SolutionMigration Solution

Voice Network

Voice Gateway

Call Manager

IP Phones

IP Soft Phone

FXO / E&M / E1 / T1

IP TelephonyAVVIDVoice, Video, and Data - One NetworkValue of Convergence Convergence Benefits TodayCisco AVVID An End-to-End ArchitectureCisco AVVID Customer WinsCisco Gets the Bid!Accolades !Cisco Systems Worldwide IP Telephony deploymentSlide 11Old World Centralized Architecture Why Change?IP Telephony Building BlocksClassic PBX ArchitectureSlide 15Examining AVVID ComponentsCisco Call Processing CallManagerCall Manager PlatformsCisco IP Phone Model 7960Cisco IP Phone 7940Cisco IP Phone 7910IP Conference Station 7935Cisco IP SoftPhoneHow Calls Work In an IP Environment How It Works: Making an IP-to-IP CallSlide 26Slide 27Slide 28Slide 29How It Works: Why This Is ImportantSlide 31How It Works: Making an IP-to-PSTN CallSlide 33Slide 34Slide 35Deployment Scenarios and OptionsIsolated DeploymentsMultisite WAN with Distributed Call ProcessingCisco IP TelephonyExisting Networks (Voice & Data) IP Telephony -- PSTN DeploymentIP Telephony -- WAN DeploymentIP Telephony -- PSTN & WAN DeploymentMigration SolutionSlide 45

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