360 legal 2015 Conference Social Media Workshop
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Transcript of 360 legal 2015 Conference Social Media Workshop
EXCLUSIVE : Should he have said what he did?“@VivWilliams, you are a total waste of time
THURSDAY, OCTOBER 1, 2015
Nooooo!
Do you need to be careful? Yes.
£985 fine/cost and lost two jobs
"Cr**! Robin Hood airport is closed. You've got a week and a bit to get your s*** together otherwise I'm blowing the airport sky high!!"
Source
Greggs’ “problems” with a logo!
Story
It’s just not funny!
What social media to use?B2B B2C
LinkedInTwitterFacebookBloggingYouTubePinterestGoogle+
Do a lot Do some Do a little
Social Media Engagement Model
Unengaged HighlyEngaged
Un Targeted
HighlyTargeted
CONNECT
BROADCAST
CONVERSE
SHARING
We want to have “conversations”
Which came first?
Audience
Contentor
A question for you!
Does
sizematter?
audiencesize
Even law firms can have fun!
How to get content?
Social Media Marketing• It’s all about raising your profile• It takes time and commitment• Listen -> Talk -> Engage• It’s not about technology• Relax: it’s traditional legal marketing• Word of mouth reputation is the result
People complain in different ways now!
Really? I did not want to know! NEVER break Rule No.1 of social media
Rule No.2 of social media. It’s a private conversation in public
Rule No.3 of social media. If you had to tell your mum what you said, would she approve?
The rule of10
Amplification
Follow Key Influencers
Visibility to 36,879 people!
@Bert_Digby = 1,261 followers@heleneadby = 593 followers
Possibly seen by 94,047 people
Favourite, follow up & get “Likes”
Best Twitter conversation EVER!