CDPT Mash-up 360. A cauldron of Creativity: Outcomes from The University of Portsmouth Event.
360 creativity
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360 CreativityBy Marissa KurtzhalsMarketing and Public Relations DirectorPerformance Network Theatre, Ann Arbor@immastereo
#SMW4#360Creativity
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Marissa Kurtzhals
•EMU Graduate▫Arts Management Major▫Minors in Marketing & Theatre
#TRUEMU
#SMW4#360Creativity
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#SMW4#360Creativity
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Go to School
Graduate
Get a Job
Go to School
Get a Job
Graduate
#SMW4#360Creativity
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#SMW4#360Creativity
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Two Tips from a New Marketing Director
1.Old School + New School
2.Get Involved in Your Brand
#SMW4
…and how you can use them to integrate creativity in all of your efforts!
#360Creativity
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#SMW4#360Creativity
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#SMW4#360Creativity
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Who’s Responsible?
#SMW4#360Creativity
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360 Creativity
…When You Have No Other Choice
#SMW4#360Creativity
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• I want to use nerd love to teach you how to approach your marketing tactics and other departments by using the 360 methodology.
#SMW4#360Creativity
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#SMW4
DEC 15 – 18, 2013
#360Creativity
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Two Tips from a New Marketing Director…
1.Old School + New School
2.Get Involved in Your Brand
#SMW4
…and how you can use them to integrate creativity in all of your efforts!
#360Creativity
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TIP #1:Old School + New School• You may ask…• “Isn’t print advertising really expensive?”• "Does Facebook generate anything for our
business?”• "Should I really be concerned with mobile?”• "Should I really be concerned about sending
letters?”• And the answer is…
#SMW4#360Creativity
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YES
#SMW4#360Creativity
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#SMW4
#playsonfire
#360Creativity
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#playsonfire
#SMW4#360Creativity
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#SMW4#360Creativity
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#playsonfire
#SMW4
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•Unite trusted marketing tactics and new social media efforts. It will show you have a presence, you take it seriously, and you want everyone to join in!
#SMW4#360Creativity
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TIP #2:Get Involved in Your Brand
#SMW4#360Creativity
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#SMW4#360Creativity
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Internal Marketing Department?
•Help create your products (literally)•Check out what’s happening in
management•Give the finance coordinator a fist bump
#SMW4#360Creativity
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Ad Agency?
•Experience the client’s day-to-day culture•Spark conversations with their employees•Try their products
#SMW4#360Creativity
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#SMW4#360Creativity
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•Buffy saves the world when she unites her superpowers with the strengths of her partners.
#SMW4#360Creativity
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#SMW4#360Creativity
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•Getting involved in your brand gives you a better understanding of its features and will inspire those around you to use their powers to help you achieve your goals!
#SMW4#360Creativity
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SEASONBROCHUR
E#SMW4
#360Creativity
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#SMW4#360Creativity
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#SMW4#360Creativity
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- Detroit Free Press
#SMW4#360Creativity
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#SMW4#360Creativity
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Two Tips in a Nutshell
1.Old School + New School▫ Unite trusted marketing tactics and new social media efforts.
It will show you have a presence, you take it seriously, and you want everyone to join in!
2.Get Involved in Your Brand▫ Getting involved in your brand gives you a better
understanding of its features and will inspire those around you to use their powers to help you achieve your goals!
#SMW4#360Creativity
![Page 35: 360 creativity](https://reader034.fdocuments.us/reader034/viewer/2022042515/547f3d89b4af9fc73c8b47b8/html5/thumbnails/35.jpg)
Check out how we do it!
facebook.com/pntheatre
performacenetwork.org
@pntheatre