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PRESENTED TO :-

Dr. ALKA SHARMA

Presented by :ABHISHEK SHARMA 36-MBA-07 GOURAV MAHAJAN 37-MBA-07 SIMRANJEET SINGH 38-MBA-07 AKRITI OSWAL 39-MBA-07

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Entertainment

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Reliance capital was incoporated in 1986 7 million investors 100 million customers 2700 outlets in over 625 cities Market Capitalisation more than Rs 25,000 crore Average daily trading in BSE is 10,00,000 shares

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BUISNESS PORTFOLIO INCLUDES

Reliance capital

Reliance mutual funds

Reliance general insurance

Reliance life insurance

Reliance Money

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WORKING OF A MUTUAL FUND

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Reliance mutual fund was first introduced on 5th june 1997 4 million investors Having 28 schemes Achievements & Awards NDTV profit business leadership award CRISIL mutual fund award ICRA mutual fund award

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Types of General Insurance1.Health 2.Personal accident 3.Fire 4.Engineering 5.Marine 6.Motor 7.Liability 8.Travel

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Market share of Reliance General Insurance% % %

%ne in ia unite oriental icici reliance ajaj allianz iffco tokio others

3% %

Reliance General Insurance

%

%

Total market of General insurance usiness is Rs , 78 crore

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5th Ranking Growth Rate 322% Number of products are 32 Number of policies sold this year 15 lakhs

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Market share of Reliance life insurance

6% 6% 4%

4%

7% lic reliance icici bajaj allianz sbi life others(11)

73%Reliance life Insurance

Total market of life insurance sector is Rs 75,406 crore

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The Late Dhirubhai Ambani dreamt of a digital India Make the tool of informationand communication available to people at affordable cost.

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PROFILE OF RELIANCE COMMUNICATION TYPE FOUNDED HEADQUATERS KEY PEOPLE INDUSTRY PRODUCT REVENUE EMPLOYEES :UBLIC (BSE: RCOM) 2004 MUMBAI ANIL AMBANI, CHAIRMAN SATISH SETH, VC TELECOMMUNICATION GSM,CDMA,BROADBAND SERV US$4BILLION 8000

: : : :

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COMPETITORS OF RELIANCE COMMUNICATION TATA/VSNL BSNL/MTNL AIRTEL IDEA HUTCH

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MARKET SHARE OF RELIANCE COMMUNICATION IN GSM AND CDMA

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CDMA market shareOthers, 0.07% Tata, 35.30% Reliance, 64% Reliance Tata Others

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Market share of telecom operators in GSM segment Reliance3% Idea 12% VodafoneEssar 22% Others 10% Airtel Airtel 30% BSNL Vodafone-Essar Idea BSNL 23% Reliance Others

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INDUSTRYWISEMARKET SHARE MARKET SHARE OF DATA SERVICE PROVIDER100% 80% 60% 40% 20% 0% MANUFACTURIN DATA SERVICE PROVIDER G SOFTWARE RELATED FIRMS DESIGNING AGENCIES EXPORTER AND DISTRIBUTOR

TE BS L NL /M T TA N L TA /V SN RE L LIA NC E

INSURANCE AND SECURITIES OTHERS

AIR

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MARKET SHARE OF VOICE SERVICE PROVIDER80% 60% 40% 20% 0%

VOICE SERVICE PROVIDERMANUFACTURING SOFTWARE RELATED FIRMS DESIGNING AGENCIES EXPORTER AND DISTRIBUTORINSURANCE AND SECURITIES OTHERS

AIRTEL

BSNL/MTN L

TATA/VSNL

RELIANCE

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S.W.O.T ANALYSIS OF RELIANCE: STRENGTH: CDMA Technology is the best in the telecom sector. Reliance communications has its own optic fiber network and eventually cover 116,000 km, with the ability toseamlessly connect every individual, home, and office in all 640,000 villages and 2,500 towns and cities of India. Reliance communications will offer revolutionary, data, video and valueadded services at a cost affordable by all . Reliancesbrand name is also one of strength of Reliance. Second largest data centre in As

ia.

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WEAKNESS: Commitment problem. Late entrant. Lack of awareness about Reliances product in the market. Reliances process time is high.

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OPPORTUNITY: 3G technology is a new area which is to be captured and reliance has a good scope over there. China is the biggest market in Asia Pacific with a subscriber baseof 48% of the total subscribers in Asia Pacific. Compared to that Indias share in Asia Pacific Mobile Phone market is 6.4%. Considering the fact that India andChina have almost comparable populations, Indias low mobile penetration offers huge scope for growth. Indias mobile phone subscriber base is growing at a rate of

82%. The Internet Access Market in India is all set to grow twice the existing value what with the increase in literacy level, increasing consumer awareness, PCpenetration etc.

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THREATS: Competition from local players such as Sify and Spectra net. Reliance communication is mostly based on CDMA technology. Therefore there is threat from GSM technology because most of the population is using GSM technology . Price war among different service providers

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LIMITATION: Incomplete knowledge of the telecom products. Right person was not always available for information. Because of the busy schedule of the employees of the companies they could not give time to unofficial persons. Sometimes the concerned person did not know about the details of the network being used. Sometimes the company officials could not share the information because of some official reasons.

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CONCLUSION: From the study it is clear that Airtel is a clear winner in all departments but Reliance has to improve a lot. Reliance has to generate awareness inthe mind of the customers regarding their products. Reliance has to improve itsprocess time but also after sale service to retain the customers. In CDMA technology Reliance is the best but in GSM technology it has to improve a lot to capture the market. Reliance also has to increase its promotion campaigns. Telecom sector is increasing day by day and it provides a huge opportunity for growth for

Reliance.

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RELIANCE ENTERTAINMENT

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RELIANCE ENTERTAINMENTReliance Adlabs IMAX Advertise FM

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RELIANCE ADLABS Manmohan Shetty started as a small film processing unit. In June 2005 Reliance ADAG became majority shareholder in Adlabs In 2006 entered into TV Content creation by becoming majority shareholder in Siddhartha Basu`s Synergy Communication ,aleading player in Quizzes and Game shows in India

Reliance Adlabs

Reliance IMAX

Reliance Advertise

Reliance FM

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RELIANCE ADLABSInnovations -: In 1989 ,firm entered mainstream cinema processing and by 2007,processes 70% ofHindi films. Innovated from 16mm to 35mm and introduced colour correction processing. With up swinging economy, made a timely entry in 2001 by launching first IMAX theatre in Mumbai.

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RELIANCE IMAX i. ii. IMAX ,1967 , Canada. IMAX giant screen -: IMAX cinema Systems. 15/70 films. 225 IMAX cinemas in 26 countries. Images of surpassed quality, enhanced by 15/70. 15/70 image is 10 times bigger than 35mm frame and 3 times bigger than standard 70mm frame with unique IMAX projection technology.IMAX Cameras

IMAX Projectors

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RELIANCE IMAX Created India's first and World` largest IMAX Dome along with 4 conventional cinemas having sitting capacity of 520 and 1225 seats respectively. Films viewed onIMAX Dome screen are 45-50 minutes with 10 shows daily. IMAX 3D is equipped with twin-lens projection system. Twin lens enables images to leap from giant screen to seats along with polarized glasses or a cordless headset

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RELIANCE ADVERTISE What is Cinema Advertising..? Adlabs advantage. Types -: First Cut. Promotions -:Product launches , Sampling , Popcorn Cones , Onfloor contests.

First Cut (First Screening before the release)

a)

On-Screen and Off-Screen Branding -:On-Screen is fantastic and always work. It can be by Slide displays and commercial displays. Off-screen is strategic in nature because brands are made visible at strategic places in cinema like Lifts, Staircases, Restrooms, Washrooms, Floorstickers.

Promotions

b)

On-screen / Off-screen branding

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RELIANCE BIG FM Reliance FM under the name BIG. Strategy of First Phase and Virgin territories

IP Protocol technology from AXIA Tech. ,USA. Paid 110 Crore for license fee for44 cities. Signed Big stars. like Abhishek as Brand Ambassador for Big FM. Ad Slots.

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RELIANCE ENERGY Reliance Energy Limited, incorporated in 1929, is a fully integrated utility engaged in the generation, transmission and distribution of electricity. Distributes over 5000MW of power Powering 2 out of three homes in Mumbai & 1 out of two inDelhi. Serving over 25 million consumers in Mumbai, Delhi ,Orissa & Goa

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GENERATION

TRADING POWER

RELIANCE ENERGY

TRANSMISSION

DISTRIBUTION

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GENERATION Power generation capacity of 941 MW in Maharashtra, Goa,Andhra Pradesh keralKarnataka The 941 MW Generation capacity of the Division comes from five projects: Dahanu TPS - the 2x250 MW multi fuel based thermal power station at Dahanu near Mumbai. 8 MW Wind Farm Project at Jogimatti in Karnataka. BSES Kerala Limited: The 165 MW combined cycle power station at Kochi, Kerala. BSES Andhra Power Limited: The 220 MW combined cycle power plant at Samalkot in Andhra Pradesh. Goa

Power Station : The 48 MW naptha based combined cycle power plant at Goa.

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TRANSMISSION The Transmission department is responsible for the transmission of power at 220KV from DTPS to the companys area of supply in Mumbai suburbs.

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DISTRIBUTION Distribution is the key to efficient and reliable power supply Seven decades ofexperience and continuous investment in modernizing its distribution infrastructure have helped the company achieve the enviable distinction of operating its network with 99.93% reliability! The efforts made towards achieving higher levelsof efficiency have reduced distribution losses to 12.01% - The lowest in the country!

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EPC DISTRIBUTION

yPower Plant for Godavari Sugar Mills y Limited at Sameerwadi, Karnataka.

Power Plant of Gujarat State Electricity Corporation Ltd. at Dhuvaran, Gujarat

Kochi power station

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POWER PLANTS12.5 MW Lignite Based Power Project for Grasim Industries Limited at Tamil Nadu .75 MW DG based Power Plant for National Institute of Biologicals, Noida. 3 MW Captive Power Project for Alok Industries Limited at Gujarat. 2.5 MW D.G. set basedCaptive Power Plant for ITC, Bangalore

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EMPOWERING PEOPLE IS THE BEST WAY TO UNLEASH CAPABILITIES

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